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The WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryOctober 2nd 2014, eTrade Summit, Brussels
Ed Sander, ChinaTalk
October 2nd 2014, eTrade Summit, Brussels
Ed Sander, ChinaTalk
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1 WECHAT’S THREE PHASES
INTEGRATION
BUSINESS OPPORTUNITIES
2
3
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Phase 1: The Chat App
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WeChat Voice Messaging
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PHASE 2: GOING SOCIAL
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Discover, Moments, Shake
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Drift Bottle, People Nearby,
Voice & Video Call
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Subscription Accounts
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Subscription Account CMS
Segment
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Subscription Account CMS
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WeChat: Service Account
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Subscription vs Service
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Subscription vs Service
Subscription AccountSubscription AccountSubscription AccountSubscription Account
• Available for individuals.
• 1 message per day.
• In subscription account folder: no push notifcation.
• No WeChat payment support.
• Auto-response based on words.
• Mainly useful for pushing lots of content.
Service AccountService AccountService AccountService Account
• Only available for organisations.
• 4 messages per month.
• In users chat window: push notifcation.
• WeChat payment support.
• Programmable responses.
• Useful for advanced (WeChat) functionalities & CRM.
iOs, Android � or WeChat?
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PHASE 3: M-COMMERCE
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Linking a Bank Card
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WeChat Payment (Pacific Coffee)
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WeChat: Vending Machines
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Special Offers (Jingdong)
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Group Buying (Dianping)
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WeChat: Streetview
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WeChat: Location Based
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Scanner Translater
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WeChat: QR Code Shops
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WeChat Stores (Weixin Xiao Dian)
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WeChat Stores Requirements
• Service Account.
• Therefore, a business first needs to be verified by Tencent (verification cost 300 RMB).
• Payment through WeChat Payment.
• 20,000 RMB deposit fee.
• No additional service charge on usage of the feature itself.
• Currently only available to Chinese business entities.
• WeChat Payment only usable for domestic WeChat users physically located in China.
• Conclusion: more Tmall than Taobao.
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Popular Functions
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Personal vs Moments
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INTEGRATIONSINTEGRATIONSINTEGRATIONSINTEGRATIONS
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Welomo Picture Printer
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Integration Areas
• Restaurants – food ordering, payments, and calling staff to your table
• Hotels – booking rooms, payments, chatting with reception, digital keys, and in-room shopping
• Transportation – ticketing, choosing seats, CRM
• Schools – paying tuition fees, managing students, digital ID passes
• Hospitals – appointment scheduling, queue tracking, digital prescriptions and reports
• Brick-and-mortar stores – digital membership cards, managing members, payments, CRM, and marketing
• Delivery – taking orders, payments, and tracking parcels
• Tourism – ticketing, attraction notifications, CRM
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BUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIES
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• Subscription Account
• Service Account
• WeChat Shops
• Plus …
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Advertising
• Verified subscription or service account.
• Text link ads.
• Still banners: 582px and height of 166px, no
bigger than 50K, linking to external website.
• Directs to WeChat page or external URL.
• Wechat Official Accounts Advertising Platform
publisher (sharing ad revenue): minimum
number of following users is 50,000.
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Contact
Ed Sander ( 徳)
E-mail: [email protected] : www.chinatalk.nl Phone: +31 6 51 214 206Twitter: @EdSanderWeChat: edsanderLinkedin: nl.linkedin.com/in/edsander/
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