The Strategy Of The Digital Marketing Wechat Shan Wang
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The Strategy Of The Digital Marketing
Shan Wang
Target Audience
*People who live away from their family
*People who have many friends
Internet Marketing
Satisfy the demand of citizens
Mobile Strategy
*Multifunctional app Text, voice call and video call Wallet Moment Games Others
Mobile Strategy
*Update very fast
*Special-Stickers
Recommendation
*Social media advertising
Manage the official account
Social media campaign
Paid advertisement
Recommendation
*Blogs Tutorial Ask and answer
KPI-Metrics
*The number of registered accounts
*The number of monthly active users
*Surveys
Budget
*Cost in social media:10,000-20,000 $ monthly
*Cost in the blog:500$ monthly
SummaryDigital Marketing
*Mobile strategy
*Social media
*Blogs
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