THE TALL SHIPS RACES SUNDERLAND 2018 SPONSORSHIP OPPORTUNITIES
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THE TALL SHIPS RACES SUNDERLAND 2018
SPONSORSHIP OPPORTUNITIES
THE TALL SHIPS RACES
Page 3
The Tall Ships Races - Europe’s largest, free, family festival
The Tall Ships Races are a unique extravaganza that encourage
international friendship and are underpinned with a proud ethos of
training young people in the art of sailing.
The Tall Ships Races and associated events hold young people,
adventure, social responsibility, environmental awareness and heritage
at their heart. In order to qualify as a racing ship over half of each ship’s
Sail Trainees must be under 25 years of age.
The Races provide an annual stunning display of glamorous vessels and
a fever of festival excitement in beautiful ports across Europe.
The fi rst Tall Ships Race in 1956 was a race of 20 of the world’s
remaining large sailing ships. The race was from Torbay, UK to Lisbon
and was meant to be a last farewell to the era of the great sailing
ships. However, public interest was so intense that the Sail Training
International Race Committee formed a founding organisation and has
since organised The Tall Ships Races and Regattas annually around the
world, attracting hundreds of ships and millions of spectators.
The Tall Ships Races represents a fantastic opportunity for Sunderland
to showcase its rich and diverse heritage, and the city is ready and
waiting to welcome The Tall Ships Races in 2018.
Page 4
Sunderland is honoured to be the start host port of The Tall Ships Races 2018
A magnifi cent fl eet of up to 80 ships are expected to arrive in
July 2018, creating a stunning spectacle on the banks of the River Wear
and within the prestigious Port of Sunderland, creating easy visiting
and viewing access from the city centre and the seafront.
The Tall Ships Races are expected to attract 1.5 million spectators to the
city over the four day event (11-14 July 2018).
There will be numerous activities and attractions around the city,
ensuring that visitors are absorbed in a festival of culture that celebrates
the city’s maritime and shipbuilding heritage.
The ships will be open for free public access on Wednesday to Friday,
but some of the larger vessels may close as they host exclusive deck
events for which tickets may be purchased, or entire deck events may
be booked.
Each of the four days of the event will off er something diff erent,
keeping the crowds entertained and ensuring that The Tall Ships Races
Sunderland 2018 remains a cherished memory in the minds of visitors
for many years to come.
SUNDERLAND 2018
THE EVENT
Page 7
A spectacle from start to fi nish
Wednesday 11 July 2018
The entertainment and festivities will commence across the event
sites and ships’ crews will enjoy inter-ship sporting activities. Ships will
open for visitors to explore on-board and discover more about these
magnifi cent giants of the sea.
Thursday 12 July 2018
The programme of culture and entertainment for event visitors
continues. In the afternoon an upbeat Crew Parade will weave through
the city from the Port, bringing a true international carnival atmosphere
to the streets, concluding with a Prize-Giving Ceremony in Keel Square.
Friday 13 July 2018
The festivities continue with something for everyone to enjoy. Offi cial
Race business starts to get serious as the Captains receive their briefi ng
from Sail Training International offi cials as they set their sights to
Esbjerg. The sail trainees that are about to participate in the Race arrive
to join their ships.
Saturday 14 July 2018
There’ll be lots to see in the Port of Sunderland and along the river
banks as the ships get ready to leave. They will undock over the course
of the afternoon to partake in a stunning Parade of Sail with the coastal
resorts of Roker and Seaburn providing fabulous viewing points.
The entertainment will not stop when the ships leave, with revelries
and programmed events continuing well into the evening as the city
refl ects and celebrates a fantastic few days.
Page 8
Unique event sponsorship
1.5 million visitors, up to 80 Tall Ships, 1 world class event sponsorship
opportunity.
Welcome to the UK’s largest free public event of 2018.
With 1.5 million visitors expected to the city, The Tall Ships Races
Sunderland 2018 provides an unparalleled sponsorship opportunity for
national and regional companies to showcase their organisation to a
huge captive audience.
Partnering this prestigious event will drive commercial awareness of
your business through extensive media exposure as well as showcasing
your organisation and its passion for the community in which it
operates and trades.
• Brand exposure to 1.5m event visitors
• Expected media value of £4m with 300 accredited journalists
expected to attend
• Comprehensive social media coverage
• Communications strategy to ensure global reach
• Up to an estimated £50m boost to the regional economy based on
independent research of comparable events
• Great social responsibility return – benefi ting disadvantaged
youngsters and giving back to the community.
Sponsor organisations will benefi t from extensive media exposure and
powerful association of their brand with the event, presenting high
profi le opportunities and a variety of bespoke options and packages.
BECOMING AN EVENT SPONSOR
Map of the developing Event Site
Page 10
St Peter’s
Stadiumof Light
Park LaneInterchange
University
Millfield
Sunderland
LOWLOWSOUTHWICKICIC
PALLION
DEPTFORD
RIVEVERSIDEDEDEDERRIVVERVE
NORTHOORRNOOHAVENENNVENVV
AYRE’SQUAY
SUNNISIDESUSUN EEDDSSISSNINUUUS EAST ENDT EEEA NDEND
PORT
MILLFIELDLDDLMILLLFIE
FORDDDRDFO D
BISHOPWEARMOUTHEAARMMOUTTHEA UTTHOPBIS
HENDONEND
MONKWEARMOUTHEWONMM KWK TTUTUNN EEAEEAMOM
SOUTHWICKU
ROKEREER
NationalGlassCentre
SunderlandMuseum& WinterGardens
SunderlandEmpireTheatre
Marina
Stadiumof Light
St Peter’s Church
RokerLighthouse
SunderlandAquatic Centre
TheBridges
WearmouthBridge
QueenAlexandraBridge
2
4
5
1
3
Map Key
1 Port of Sunderland
2 Town Moor
3 Keel Square
4 St Peter’s Riverside
5 Roker & Seaburn Beach
Car Park
Sunderland Rail Station
Bus Station
Metro Station
Site area
Tall Ship berth
Crew Parade route
Zone 1 – Port of Sunderland
The Port of Sunderland, which sits at the mouth of the River Wear,
will be the main event space to view and board the vessels taking part
in The Tall Ships Races 2018.
The many quays along Hudson Dock and the commercial river quays
will play home to the vessels and will also off er great viewing of the
arrival and undocking of the vessels.
The area will also off er a wide variety of food and refreshments
supplied by local companies. The atmosphere will be enhanced with
vibrant street theatre. This site is one of the main event locations over
the four days.
Zone 2 – The Town Moor
The Town Moor in the heart of the East End or ‘Old Sunderland’ will be
the main entertainment area hosting a range of performances on the
main stage which will entertain all the family.
The site will also feature a fantastic variety of food and drink, adding
to the cultural melee and festival ambience. Trade stalls celebrating
the local heritage and selling their quirky wares will ensure that there is
something for everyone.
The site will be a key thoroughfare for visitors to the Port to view the
Tall Ships and will be the central hub of entertainment activity.
Zone 3 – Keel Square
Keel Square will be the fi nal destination for the popular Crew Parade
on Thursday 12 July. Huge crowds of visitors are expected to watch the
Tall Ships’ crews and local participants parade from the Port to
Keel Square.
With a backdrop of some of Sunderland’s most historical buildings,
the crews will congregate on the Square in anticipation of the Prize-
Giving Ceremony, which will see some lucky and deserving crews and
individual crew members receive awards.
As well as this prestigious event, the Square will also have a stage
programme running daily throughout the four days.
Zone 4 –St Peter’s Riverside
The University of Sunderland site near the historic St Peter’s Church
will off er visitors a prime viewing area to take a diff erent glimpse at the
vessels berthed along the River Wear quays.
This area will host an activity zone with support from the military and
traditional fairground rides. It will also take in the sculpture trail along
the River Wear and the iconic National Glass Centre.
For those visiting this site there will be trade stands, a variety of high
quality food off erings and a bar area.
Zone 5 – Roker & Seaburn Seafront
Sunderland’s award winning seafront will play host to crowds in their
hundreds of thousands as the site becomes the perfect viewing area for
the Parade of Sail on the fi nal day of the event. The Tall Ships will undock
from Hudson Dock and the River Wear, sail out to the mouth of the
River and parade northwards along the beautiful North East coastline.
At Recreation Park in Seaburn, visitors will also enjoy live music and
entertainment whilst watching the vessels set off on the fi rst leg of
their journey.
Details of event
Page 11
The Headline Sponsorship package is available for one organisation
only which provides a unique and exclusive opportunity for your
organisation that is unparalleled at this event. Your organisation will be
in the international spotlight, showcasing your organisation to a huge
captive audience.
Headline Sponsorship will place your organisation in a highly desirable
position, recognising your support throughout all communications and
branding activities and achieving extensive media exposure.
Hospitality
• Opportunity to visit The Tall Ships Races in Turku, Finland in
Summer 2017, with VIP invitations to a Captains’ Reception on
board a Tall Ship
• Sought-after VIP invitations to events including the Captains’
Dinner and premium guest invitations on board a passenger vessel
accompanying the fl otilla out to sea in the spectacular Parade of Sail
• A private Tall Ship deck event including excellent hospitality and a
stunning fi rework display
• Access passes to the Sponsors’ ship, providing an opportunity for
sponsors to meet and network on a spectacular Tall Ship
• Presenting rights at the Crew Prize-Giving Ceremony, a fantastic
event that concludes the Crew Parade carnival through the streets
of the city
• Reserved invitations to join us at our pre-Races media briefi ng
Brand exposure
This sponsorship package will guarantee industry exclusivity.
• Headline naming rights to event
• Exhibition space in the highest footfall area of the event, enabling
you to engage and achieve activation with 1.5m potential customers
• Right to use offi cial event logo
• High profi le event and site branding
• Your logo will appear on all branded materials including event
literature and media communications
• Brand identity on key communications
• Prime positioning of your brand on the event website
• Press release and extensive social media exposure on
announcement of your Headline Sponsorship
• Cover branding and inside cover advertising space in the souvenir
event programme
Corporate social responsibility
• Your organisation will provide a once in a lifetime opportunity to
young people, sponsoring them to take part in a Tall Ship voyage
Page 12
Headline Sponsor
There are strictly limited opportunities to be Platinum Sponsor ensuring
that your brand is highly visible across all marketing collateral, media
communications and city dressing materials with a generous allocation
of hospitality benefi ts included in a fl exible package.
The Platinum Sponsorship package will be bespoke to the needs of
your organisation, but based on the following available benefi ts:
Hospitality
• Sought-after VIP invitations to events including the Captains’
Dinner and premium guest invitations on board a passenger vessel
accompanying the fl otilla out to sea in the spectacular Parade of Sail
• A private Tall Ship deck event including excellent hospitality and a
stunning fi rework display
• Access passes to the Sponsors’ ship, providing an opportunity for
sponsors to meet and network on a spectacular Tall Ship
• Presenting rights at the Crew Prize-Giving Ceremony, a fantastic
event that concludes the Crew Parade carnival through the streets
of the city
• Reserved invitations to join us at our pre-Races media briefi ng
Brand exposure
• Exhibition space in a high footfall area of the event, enabling you to
engage and achieve activation with 1.5m potential customers
• Right to use offi cial event logo
• High profi le event and site branding
• Your logo will appear on all branded materials including event
literature and media communications
• Brand identity on key communications
• Prime positioning of your brand on the event website
• Press release and extensive social media exposure on
announcement of your sponsorship
• Full page advertising in the souvenir event programme
Corporate social responsibility
• Your organisation will provide a once in a lifetime opportunity to
young people, sponsoring them to take part in a Tall Ship voyage
Page 13
Platinum Sponsor
Further exciting opportunities are available to be associated specifi cally
with The Tall Ships Races Sunderland 2018 and to engage your target
audience in a memorable and distinctive way. This is an excellent
value package that provides extensive brand exposure and exclusive
corporate hospitality invitations. The benefi ts off ered in the Gold
Sponsorship package are:
Hospitality
• VIP invitations to events including Captains’ Dinner, a deck event
alongside the fi reworks and waterborne hospitality to sail with the
spectacular Parade of Sail
• Pre-Races PR event attendance
• Access passes to the Sponsors’ ship, providing an opportunity for
sponsors to meet and network on a spectacular Tall Ship
Brand exposure
• Event naming rights specifi c to a selected highlight event on key
communications
• Exhibition space in the main event site, enabling engagement with
1.5m potential customers
• Right to use offi cial event logo
• Your logo will appear on appropriate event literature and media
communications
• Prominent event site branding
• Corporate branding on event website
• Press release confi rming event sponsorship
• Advertising space in the souvenir event programme
Corporate social responsibility
• Your organisation will provide a once in a lifetime opportunity to two
young people, sponsoring them to take part in a Tall Ship voyage
Page 14
Gold Sponsor
Silver Sponsorship of The Tall Ships Races Sunderland 2018
off ers excellent value for money in terms of benefi ts and visibility
for your organisation. The benefi ts off ered in the Silver Sponsorship
package are:
Hospitality
• VIP invitations to a Tall Ship deck event
• Sponsors’ Tall Ship corporate hospitality invitations – ship based
networking/ meeting space
• Pre-event PR event attendance
Brand exposure
• Right to use event logo
• Corporate branding on event website
• Press release confi rming event sponsorship
• Event site branding
• Advertising space in the souvenir event programme
Corporate social responsibility
• Your organisation will provide a once in a lifetime opportunity to a
young person, sponsoring them to take part in a Tall Ship voyage
Page 15
Silver Sponsor
You can support a young person to get on board and sail to Esbjerg
in Denmark, helping to crew one of the magnifi cent ships setting
sail from the city. As a sponsor you will provide a once in a lifetime
opportunity to the young person, whilst strengthening your own
corporate social responsibility profi le and linking your business to a
fantastic event on an international stage.
The sponsored young person will spend seven nights on-board one of
the participating vessels, experiencing an adventure far out to sea and
working as an essential part of a team. With help from the ships’ crew,
sail trainees learn team and leadership skills, build self-confi dence and
literally learn the ropes.
On completion of the voyage and arrival in Esbjerg, they will take part
in the energetic Crew Parade and Prize-Giving Ceremony before fl ying
back to the UK. Once back in Sunderland they will receive a warm
welcome home from the Mayor.
Many young people who sail in The Tall Ships Races have never sailed
before. They take on a challenge and acquire invaluable life experience
that stays with them for their whole life.
Sunderland Sail Training Ambassador Brandon Barker had his fi rst sailing
experience last year on fully accessible Sail Training Ship Lord Nelson.
“The crew were fantastic and gave everyone the chance to do as much
as they could. Every aspect of sailing the ship was made available, from
setting the sails and going up the mast to taking watch and steering
her. We had a great time and I’m looking forward to getting back on
board as soon as I can. I would encourage anyone thinking about this
to go for it - you won’t regret it!”
For more information about sponsoring a young person to
undertake a sail training voyage contact Jonathan Kinnair at
[email protected] or call 0191 561 1071.
Sponsor a sail trainee
Page 16
SPONSOR A YOUNG PERSON’S TALL SHIP ADVENTURE
The Tall Ships Races 2018
Four fantastic cities and two challenging races across the North Sea
makes The Tall Ships Races 2018 an event not to be missed.
• Sunderland in the UK is a city with an international outlook in the
North of England, enjoying both a spectacular coastline and a river
that runs through the city centre.
• Esbjerg in Denmark supports the fundamental values of Sail Training
and its main goal is for everyone - young as well as old, novices and
ship enthusiasts alike - to experience the event up close.
• Stavanger is located on the south-western coast of Norway and
is known as the ‘energetic city’, because its natural coastal location
and open and progressive attitude has made it the energy capital
of both Norway and Europe.
• Harlingen is one of the oldest seaports in The Netherlands and is
the gateway to northern Holland from the North Sea.
Paul Bishop, Race Director, Sail Training International said, “There are
a myriad of factors that need to be considered when selecting ports,
we are confi dent these fi ne cities will deliver high quality events with
excellent support for sail training.
Sunderland will bring a great sense of community to the event, the
success of Esbjerg’s Tall Ships event in 2014 speaks for itself with a
media audience reach of over 47,000,000, Stavanger has supported
Sail Training for a long time and is guaranteed to welcome the fl eet in
great style and the 2018 fi nal host port Harlingen won the Host Port
Trophy for recruiting the greatest number of trainees ever.”
THE TALL SHIPS RACES 2018RACE MAP
Page 19
The Tall Ships Races 2018
Four fantastic cities and two challenging races across the North Sea
makes The Tall Ships Races 2018 an event not to be missed.
• Sunderland in the UK is a city with an international outlook in the
North of England, enjoying both a spectacular coastline and a river
that runs through the city centre.
• Esbjerg in Denmark supports the fundamental values of Sail Training
and its main goal is for everyone - young as well as old, novices and
ship enthusiasts alike - to experience the event up close.
• Stavanger is located on the south-western coast of Norway and
is known as the ‘energetic city’, because its natural coastal location
and open and progressive attitude has made it the energy capital
of both Norway and Europe.
• Harlingen is one of the oldest seaports in The Netherlands and is
the gateway to northern Holland from the North Sea.
Paul Bishop, Race Director, Sail Training International said, “There are
a myriad of factors that need to be considered when selecting ports,
we are confi dent these fi ne cities will deliver high quality events with
excellent support for sail training.
Sunderland will bring a great sense of community to the event. The
success of Esbjerg’s Tall Ships event in 2014 speaks for itself with a
media audience reach of over 47,000,000. Stavanger has supported
Sail Training for a long time and is guaranteed to welcome the fl eet in
great style and the 2018 fi nal host port Harlingen won the Host Port
Trophy for recruiting the greatest number of trainees ever.”
oce21083
For all sponsorship enquiries please contact:
Mark Anderson, Sponsorship Coordinator
T 0191 564 1444
M 07494 117 637
For all other enquiries related to The Tall Ships Races Sunderland 2018 please contact:
Ian Flannery, Project Offi cer
E ian.fl [email protected]
T 0191 561 1397
M 07455 154 511
@TallShipsSund
TallShipsRacesSunderland
www.tallshipssunderland.com
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