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SCF BLACK SEA TALL SHIPS REGATTA 2014

SCF BLACK SEA TALL SHIPS REGATTA 2014 PROJECT DESCRIPTION

Varna 30.04-03.05.14 Sochi 14-18.05.14

Novorossiysk 9-12.05.14 Constanta 24-27.05.14

Content

1. Project description

1.1. Origins

1.2. Patronage

1.3. Purpose

1.4. Programme

1.5. Organizers. Participants. Target Audience

1.6. Promotion of the Event

2. On-shore activities

2.1. In-Port programme

3. Moodboards

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Project Description

Origins

The first of these events (called then Operation

Sail and Cutty Sark) were more than 50 years

ago (1956), and they have grown in size and

prestige ever since. Today, they routinely attract

a fleet of 80 - 100+ sail training vessels from

circa 30 countries, 6 - 8,000 trainees from circa

50 countries, 3 - 4 million visitors and 300 - 400

media representatives to the four/ five host

ports, and occasional Royal patronage.

The Tall Ships Races are planned four years in

advance with the route carefully selected to

enable visits to different sea areas around

Europe, from the Baltic to the Mediterranean.

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Patronage

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The President of Russian Federation Mr.V.Putin has

officially agreed to be the Patron of the Regatta.

Other Patrons:

Rosen Plevneliev, President of the Republic of Bulgaria

Traian Băsescu, the President of Romania

Originality

• The regatta will pass for the first time along the Black Sea coast.

• Regatta calling to Novorossiysk will be devoted to admirals to M. P. Lazarev, L.M. Serebryakov and

general N.N. Rajevski.

• The Russian big sailing vessels of class "A" - "Sedov", "Krusenstern", “Mir", “Nadezhda” will take part

in the regatta.

Purpose

SCF Black Sea Tall Ships Regatta 2014 is a unique

maritime event set to open the south door to the

international guests. It will take place on the Black Sea

in May 2014 in Sochi and Novorossiysk. Main purpose

of hosting the SCF Tall Ships Races 2014 is the

development and education of young people through

the sail training experience, regardless of nationality,

culture, religion, gender or social background.

There are many economic, social and community-

oriented reasons why Sochi and Novorossiysk will

become Host Ports for The Black Sea Tall Ships

Races. Traditionally, huge crowds (from many

hundreds of thousands to well over a million) visit a

port during the event, bringing welcome income to the

port, city and local businesses, plenty of national and

international media attention, and a range of

opportunities for community involvement and

enjoyment.

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Races Programme

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Opening: Varna

April 30 – May 3, 2014

Race 1: Varna - Novorossiysk

May 3 – 9, 2014

Novorossiysk activities:

May 9 – 12, 2014

Cruise-in Company:

Novorossiysk - Sochi

May 12 – 14, 2014

Sochi activities:

May 14 – 18, 2014

Race 2: Sochi – Constanta

May 18 – 24, 2014

Closing: Constanta activities

May 24 – 27, 2014

Organizers. Participants. Target Audience.

Organizers:

Sail Training International formed in early 2002 in UK and

having been granted charitable status in early 2003 – is the

official organizer of SCF Black Sea Tall Ships Races 2014.

The Event is officially presented by OAO Sovcomflot with the

help of non-for-profit organization Sochi Marine Club.

Supported by:

Russian Federation Government

Ministry of Transport of RF

City Administration of Krasnodar Region

City Administrations of Sochi and Novorossiysk

Participants:

Aroud 50 sailing ships from more then 20 countries of

A,B,C,D classes, including 4 famous Russian tall ships: Mir,

Kruzenshtern, Sedov, and Nadezhda, Romania's Mircea,

celebrating its 75-year jubilee in 2014, will also participate,

along with two other Romanian tall ships: Adornate and

Apolodor. Bulgaria will be represented by Kaliakra and Royal

Helena. Rah Nawad, from Pakistan and others are expected to

join the fleet from all over the world. Crew members: over 2000

sailors aged 15-25.

Target Audience:

All+ with focus on youth, originally from Moscow, St.Petersburg,

Sochi, Novorossiysk.

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Promotion of the Event

TV:

Format: TV news, documentary footage, announcements

Distribution: 500+ channels in Russian and Europe

Reach: over 160 mln households

Printed and online media:

Format: reportages, press-releases, newsletters, advertising banners

Targets: business, social, specialized media platforms

Geography: Russia, Europe

Outdoor:

Format: street signs, billboards

Geography: Varna, Sochi, Novorossiysk, Constanta

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Main informational partner: VEDOMOSTI

On shore activities

Main Idea

• Being a prestigious bright and socially important

sea event the SCF Black Sea Tall Ships Races

2014 will become the first and the most important

public sea based holiday which will become the

traditional annual event in Russia based in the

biggest Russian resort city Sochi.

• Internationally important cultural event drawn to

promote Russia as a powerful, modern and healthy

country with modern and large navigation

infrastructure.

• Sailing is adventurous and entertaining not only for

elite, but for much greater audience with no age,

status or income limitations being exciting and

challenging for young and active people.

• Participation of the political and business

representatives in the Regatta would allow the

companies or organizations they represent to

change the public perception, image or awareness

and loyalty level towards them.

• The following programme will be

held in EACH port 12

In-port programme. Day 1.

• Official Welcome Ceremony in each Port (public)

• Captains Banquet (closed)

• Opening of vessels for visit

• Actions of sponsors and partners of the Regatta

In-port programme. Day 2.

• Sport competitions among crew members entertainment, concerts, children activities (public)

• Crew Parade (public)

• Prize-giving Ceremony (public)

• Night show and party for crew members (closed)

• Sea Music Festival. Day 1. Headliner Markscheider Kunst (preliminary)

In-port programme. Day 3.

• Excursions in Sochi, Novorossiysk for crew members (closed)

• Gala-dinner for ships officers, sponsors and other VIPs by Mayor of the City (closed)

• Entertainment show + fireworks (public)

• Sea Music Festival. Day 2.

In-port programme. Day 4.

• Exit of sailing vessels

• Parade of Sails

• Race start

Moodboard

Moodboard

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Moodboard

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Moodboard

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Moodboard

Thank you