Ken Chan @Ming Pao Designer 設計 Sandra Tong @Sunderland HK Planner 策劃 Editors 編採 Bess Luk @Sunderland HK Loria Ferraris @Sunderland HK David Lee @Ming Pao Joe To @MingPao Published by 出版 Production 製作 Special Edition, Ming Pao 明報特輯部 The Sunderland HK You can Solve Daily Problems with Creativity! 每天的問題,都可以用創意力來解決! Developing Problem Solving Skills in Today's Workplace 今時今日職場的必備技能 —解決問題能力 Today at Apple, an Inspiring Learning Experience 「Todayat Apple」蘋果啟發性學習體驗 Personal Statements for University Applications British vs American English p4 p5 p6 p7 One Degree, One Degree, Two-place Learning Experience Two-place Learning Experience 一個學位 一個學位 體驗香港 體驗香港、 、英國兩地大學生活 英國兩地大學生活 First Issue 創刊號 AUTUMN 2018 QUARTERLY 秋季 2018 季刊 很多人對海外留學都充滿憧憬,可惜受到時間或金錢所限而未 能實現出國留學夢。擁有逾百年歷史的英國公立大學 — 新特蘭 大學,在香港設立分校並開辦多個學士及碩士課程。其中,三 年制的(榮譽)學士學位課程,學生於修讀期間可參加「 香港 x 英國:一個學位,兩地學習體驗」,自選到英國的新特蘭及 / 或 倫敦校區修讀一至兩個學期,以較相宜的留學預算體驗英國留 學生活,藉此豐富同學的學習歷程及生活歷練,提升英語能力, 擴闊國際視野,增強他們日後就業的競爭力。 Many people dream about studying abroad but are limited by time or money. The University of Sunderland is a UK government-funded university with a heritage of over a century. The University launched our Hong Kong campus with the introduction of bachelor's and master's degrees. For the 3-year bachelor degree programme, students can opt to study abroad, at either the main campus in Sunderland or at the London campus, in order to expand their horizons, and to enhance their English language proficiency. It is also a wonderful opportunity to build an international network with students from around the globe, all the while experiencing UK culture.
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The Sunderland HK · 2019. 9. 11. · Designer 設計 Ken Chan @Ming Pao Planner 策劃 Sandra Tong @Sunderland HK Editors 編採 Bess Luk @Sunderland HK Loria Ferraris @Sunderland
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Ken Chan @Ming PaoDesigner 設計
Sandra Tong @Sunderland HKPlanner 策劃Editors 編採 Bess Luk @Sunderland HK
Loria Ferraris @Sunderland HKDavid Lee @Ming PaoJoe To @MingPao
Published by 出版 Production 製作
Special Edition, Ming Pao
明報特輯部
The Sunderland HKYou can Solve Daily Problemswith Creativity!
每天的問題,都可以用創意力來解決!
Developing Problem Solving Skillsin Today's Workplace
今時今日職場的必備技能—解決問題能力
Today at Apple,an Inspiring Learning Experience
「Today at Apple」蘋果啟發性學習體驗
Personal Statements for UniversityApplications
British vs American English
p4 p5 p6 p7
One Degree,One Degree,Two-place Learning ExperienceTwo-place Learning Experience一個學位一個學位 體驗香港體驗香港、、英國兩地大學生活英國兩地大學生活
Many people dream about studying abroad but are limited by time or money.The University of Sunderland is a UK government-funded university with aheritage of over a century. The University launched our Hong Kong campuswith the introduction of bachelor's and master's degrees. For the 3-yearbachelor degree programme, students can opt to study abroad, at either themain campus in Sunderland or at the London campus, in order to expand theirhorizons, and to enhance their English language proficiency. It is also awonderful opportunity to build an international network with students fromaround the globe, all the while experiencing UK culture.
The Sunderland HK2
剛畢業的郁智皓(Ryan)就是參加了該「 香港 x 英國:一個學位,兩地學習體驗 」,他先在香港分校修畢學士一、二年級課程,再負笈英國完成最後一年的三年級課程。返港後跟我們分享他的喜悅:「 只是短短一年,家人都覺得我改變了很多。」
大學生活多姿多彩英國的留學環境總是令人嚮往, Ryan 更說他喜歡到圖書館向著河邊的自修區做功課,而課外的英國大學生活亦相當豐富,Ryan參加了很多的學會和校隊,如馬來西亞學會、足球隊、排球隊、羽毛球隊等,更曾多次代表大學出賽。「 因為新特蘭大學很少香港人,所以我加入了馬來西亞學會。我喜歡運動,所以參加了幾個校隊,認識到很多不同國籍的隊員,如意大利、希臘、菲律賓、英國等,運動就像我們的共同語言,沒有隔膜,我們一起代表大學到出賽,在排球隊校際聯賽更取得第二位成績。」
Editor: Bess Luk Interviewee: Ryan Yuk編採:Bess Luk 受訪者:郁智皓
"After spending just one year abroad,my family already noticed a huge difference in me!"
Ryan Yuk joined the "HK x UK: One degree,Two-place learning experience" programmeorganised by The University of Sunderland inHong Kong (Sunderland's Hong Kong campus).He studied his bachelor's degree inSunderland's Hong Kong campus in the firsttwo years, and then completed his final year ofstudy in the Sunderland campus in the UK.
A Life-Changing Year in the UKA lot of youngsters in Hong Kong never have todo any housework. Everything at home is takencare of by either the mother or domestichelpers. Ryan used to be no different. In thepast, he never helped his mother withhousehold chores. After dinner, he would leavethe table and move on to play on his mobilephone or computer games. However, during hisyear abroad, Ryan had to handle everything onhis own, including cooking, cleaning, buyingfood and daily necessities. Only then did herealise how demanding these chores are!
"After returning to Hong Kong, my the familywas really surprised to see me help with dishesand chores alike. Now I understand that as partof the family, I should take ups omeresponsibilities and try to contribute - be it nowor the future."
Ever think of giving up in times of difficulties?
"Absolutely not! My family is all extremelysupportive. Spending a year in the UK was anexcellent opportunity to train myself. I didn'twant to disappoint them."
From Mediocre to 2:1When preparing for the Hong Kong Diploma ofSecondary Education (HKDSE), Ryananticipated that he would not fulfill therequirements for admission to the eightuniversities in Hong Kong. Luckily, a relativeintroduced him to Sunderland's Hong Kongcampus.
"When enquiring about the programme, I wastold that majority of the course would take placein Hong Kong, with a year abroad. Not onlywould I have the chance to experienceoverseas studies on a lower budget, I wouldalso acquire an honours degree from aninternationally recognised university in the UK.Considering the flexibility and appeal of theprogramme, I decided to enroll soon after."
According to Ryan, there are no hugedifferences between learning in Hong Kong andthe UK. The way of teaching, course content,
assessment criteria - such as individualpresentations and graded assignments - are allrather similar in both campuses, making iteasier to adapt. One major difference is thenumber of students in class. When studying inthe UK campus, there were around 20 studentsin each class, including a few internationalstudents. Communicating in English wascrucial. In the Sunderland campus, by contrast,there can be up to 80 students in each lecture.Often, Ryan has to do a lot of research whenpreparing for lessons and assignments, whichis a great opportunity to foster his proactivityand self-discipline.
"I am overwhelmed to be able to achieve a 2:1honours after all those years in high school withless-than-satisfactory academic results!Throughout the whole learning process in theHong Kong campus, I learned a whole lot aboutlearning and living environments."
Making the Most of University ExperienceUniversities in the UK have always been knownfor their welcoming learning atmosphere. ForRyan, the library's self-study area with ariverside view was probably the best study spot.He also made sure to make the most out ofuniversity life.
"If anyone plans to take the 1-year-abroadroute, I would suggest taking part in a fewextra-curricular activities in the main campus.You will be able to meet friends from all overthe world! I did, and I would practise footballwith my new mates on grassy fields."
In fact, Ryan joined quite a few clubs, societiesand school teams, including the MalaysianSociety and the Football, Volleyball andBadminton teams. He even competed for theuniversity!
"There aren't a lot of Hong kongers at theUniversity of Sunderland, which is why I joinedthe Malaysian Society instead. I love sports soI decided to join several sports teams. I metteammates from Italy, Greece, Philippines,Britain, etc. Playing sports acts as our commonlanguage. Absolutely no barriers whatsoever.Together, we represented the university in theVolleyball League, and won 2nd place!"
From the interview, it is clear to see that Ryanhas apparently evolved into a more responsible,self-disciplined and academically strong youngman. All as the result of spending just one yearabroad! It is definitely a much-cherishedexperience.
sunderland.edu.hkwww.sunderland.edu.hk
The Sunderland HK 3
We place students at the heart of everything we doat the University of Sunderland and results fromrecent UK Higher Education surveys show thatstudents value our commitment to being trulylife-changing.
We are proud that students value their experience -overall student satisfaction at the University ofSunderland is 84% according to National StudentSurvey (NSS) results released this summer.
The UK Engagement Survey 2018 ranked theUniversity of Sunderland:
•1st overall•2nd for Retention and Progression•3rd for Assessment and Feedback•3rd for Employability
We are proud to be the UK's most inclusiveuniversity (29.7% of students from low participationareas, Times Good University Guide 2018). Weattract and support those with talent into highereducation, regardless of background, and supportthem in reaching their potential.
The University was awarded a Silver rating by theTeaching Excellence Framework - accessorspraised the professional practice embedded in ourcurriculum, contribution to programme content bybusiness and industrial partners and our inherentculture of teaching excellence
We are proud of our graduates and the differencethey are making around the world, 93.4% of our2017 graduates in work or further study(Destination of Leavers from Higher EducationSurvey, 2018).
And that's just the start.....
This month we welcome thousands of new studentsto our campuses in Sunderland, London and HongKong, each with their own ambition - arriving at theUniversity of Sunderland to start their life-changingexperience. We are all looking forward to the new2018/19 academic year.
WelcomingWelcomingSir David BellSir David Bell歡迎歡迎Sir David BellSir David Bell
Sir David joins us from the University of Reading where he has beenVice-Chancellor since January 2012. Earlier in his career Sir David wasDirector of Education and Libraries at Newcastle City Council, beforebecoming Her Majesty's Chief Inspector of Schools in 2002 and thenPermanent Secretary at the Department of Education until 2012.
We are confident that he is a worthy successor to Shirley Atkinson, whoselegacy is a financially robust institution that is proud of its achievementsand confident about its future.
Sir David said "I am both thrilled and honoured to be joining the University atsuch an exciting time in its development. I have always had the greatestrespect for the University's inclusive ethos and how it delivers opportunities andpersonalised support for students from all walks of life."
Sir David 加 入 本 校 前 曾 於 雷 丁 大 學(University of Reading)擔任校長超過八年。在他的職業生涯早期,他曾擔任紐卡素市議會教育和圖書館部總監,在這之前,他於2002 年獲擔任為英國皇家視學官,其後獲委任為英國的教育大臣,直至2012年轉職為雷丁大學校長。
我們相信Sir David 絕對是繼任 Ms. ShirleyAtkinson 的合適人選。Ms. Shirley 為大學建立了穩健的基礎,我們為其成就感到自豪並對大學的將來充滿信心。
Sir David 說:「我感到非常榮幸能在這個振奮的時刻加入新特蘭大學並參與大學發展。我亦非常敬佩學校的辦學理念,可以為不同社會背景或職業的學生均提供個人化支援與機會。」
We are excited to announce the University ofSunderland's School of Medicine, which will openin 2019 and is one of only five new medicalschools in the UK.
With a record of excellence in medical education,spanning almost 100 years, our University is nowwell-placed to address the UK's chronic shortageof doctors.
The first cohort of 50 medical students will join theUniversity in 2019-20, rising to 100 the followingyear. Students will learn in existing HealthSciences teaching and learning spaces onSunderland Campus, benefiting from outstandingfacilities, real-life settings and the latest simulationequipment.
The University new Vice-Chancellor, Sir David Bell,takes up his role this month.
Sir David Bell 於本月起正式接任新特蘭大學校長一職。
AUTUMN 2018 QUARTERLY 秋季 2018 季刊
(The above information provided by University of Sunderland, UK) (以上資料由新特蘭大學英國主校提供)
sunderland.edu.hkwww.sunderland.edu.hk
Register Now!Free Unleash Your
Imagination &Creativity Workshop
立即登記免費工作坊:提升創意力工作坊
The Sunderland HK4
Interviewee's profileMr.Dino Paul IpAchieved both his Master of Science in Multimedia & EntertainmentTechnology and Bachelor of Arts in Photographic Design from theHong Kong Polytechnic University.
Other than as a professional photographer, he also focuses onmultimedia production and teaches in different higher educationinstitutions. His creative works have been published, broadcastedand exhibited in Germany, China and Hong Kong. Also, he washonored twice with the photo awards from Hong Kong Institute ofProfessional Photographers.
You can Solve Daily Problems with Creativity!每天的問題,都可以用創意力來解決!
AUTUMN 2018 QUARTERLY 秋季 2018 季刊
Never underestimate your creativity. It willimprove your daily life and add browniepoints at work. We invited Mr. Dino Paul Ip,the famous Hong Kong multimedia creatorand winner of awards from the Hong KongInstitute of Professional Photographers, toshare his ways of enhancing creativity!
Dino believes that "creativity is a "changing"power. Once you are fascinated bysomething you like or are familiar with, youwill naturally explore it deeply. When youfully master the true meaning, you are freeto express your own ideas to enhance ortransform your object of fascination," As forimagination, Dino believes that it is arelatively abstract and pure concept, whichcould be born out of nothing. But for manypeople, imagination stimulates creativity inapplying new thinking to existingchallenges.
Imagination and creativity are the keysto success.Dino believes that imagination andcreativity are indispensable for practitionersin any industry. "If industry executives lackimagination, how can they promotebusiness development? But if you can use
imagination, it will form new ideas, which inturn become reality. First conceive and thenexecute. This process transformsimagination into creation. The differencebetween strength and weakness is the useof imagination and creativity." He usespainting techniques as an example, with thesame techniques and tools being used toexpress different values.
Accumulate creativity bit by bitMany people think that creative inspirationis out of their reach, but Dino believes itexists in the depths of everyone. "I believethat creative inspiration is a kind ofaccumulation and transformation ofexperience. When I feel inspiration, I hopeto accomplish an imaginary goal. This is nota purely imaginary process, but it helps tosort out the knowledge in my mind. Themind is like a library, in which I find relevantor similar experience. However, if there isno information available, you can use youreyes to observe, your ears to listen, andyour heart to feel the people and thingsaround you. Inspirations stimulates thinkingwhich nurtures a creative seed anddevelops it into a mature physical entity."
Dino strongly believes that we are not bornwith creativity, but rather that it isaccumulated bit by bit over time. Studentswanting to cultivate creativity, must havecuriosity, be interested in everything, andbe willing to learn new knowledgeconstantly. When it comes to the need touse creativity, naturally, the right knowledgecomes to the forefront. Dino stresses thatthis does not mean we have to delve intorecent events, but rather the purpose is tobroaden our knowledge and use it as theroot of creativity.
If you think that only creativeindustry workers need creativity,then you are wrong!
Teachers need creativity and sodo accountants. Teachers needto produce innovative learningmaterials that make learningmore interesting. Accountantscan use creativity to identify newways to save costs or boostproductivity. And yes, studentsneed creativity too, so that theycan look at study areas in newways.
sunderland.edu.hkwww.sunderland.edu.hk
Register Now !Free Creative Problem
Solving Workshop
立即登記免費工作坊:扭轉思維!
解決問題新思維
Author's ProfileDr. Teresa LiCurrently the Programme Manager(postgraduate) at University of Sunderlandin Hong Kong. Also an experiencedadministrator/professional practitioner withover 20 years' of practical experience instrategic management.
Research clearly indicates that problemsolving and using initiative are among thetop 10 skills in the recruitment ofgraduates. Employers expect to hiregraduates who: 1) take personalresponsibility to make sure goals areachieved; 2) can see that there may be abetter way to doing things; 3) areprepared to research and implementchange; and 4) can find ways to solveunexpected problems and be persistent.Research into employers' expectationsshows that the ability to use initiative,think critically and be creative andproactive are essential qualities in asuccessful job seeker.
Since analytical and problem solvingskills are vital in candidate selection, it islikely that you will need to answer thesequestions in your job application thatprovide evidence of your competenciesin the following areas:
•Describe a situation when you havedemonstrated effective use of yourskills to solve a complex problem;•Describe a complex problem you havefaced and the actions you used tosolve it; and•What methods did you use and whatwas the result or conclusion you havereached?
The best approach to address the abovequestions is to cover the detailedprocess of your problem solving insteadof just outlining the problem. Illustrateyour examples of how you use creativity,initiative, and effective deployment ofresources in your problem solvingexercise. Self-reflection on lessonslearnt from this process also adds valueto your answer.
Problem solving involves analytical andcritical thinking, creativity, logical andmethodical reasoning, as well as teamworking skills. The IDEAL model is asimple model of problem-solving whichinvolves identifying the problem, defining
the problem, examining the options,acting on a plan and finally looking at theconsequences. The process starts withidentifying the problem, then goes on toevaluate potential courses of action andselect the best option to handle theproblem. In a teamwork situation, it alsorequires a detailed understanding of thegroup and their core strengths. Problemsolving activities help to identify strengthsand develop problem solving capabilitiesand tactics in an interesting andcooperative way.
It is important to bear in mind that whenengaging in problem solving games andactivities, there are no winners or losers.Although some games end up with awinning party, the ultimate goal of theseexercises is to develop team cohesionand team working skills. The winningteam should learn from the exercise bysharing and reviewing their strategiesand thought process at the end of theactivities.
Developing Problem Solving SkillsDeveloping Problem Solving Skillsin Today's Workplacein Today's Workplace
In a metropolitan city such as Hong Kong, we need to useour problem solving skills in interpersonal relationships,our studies and the workplace. Also, prospectiveemployees need to demonstrate their problem solvingand analytical skills to win job offers. An organization'ssuccess depends heavily on the willingness of managersto help employees develop their problem solving abilities.Team building activities targeting these areas includecommunication and collaboration, adaptability, andstrengthening decision-making skills.
AUTUMN 2018 QUARTERLY 秋季 2018 季刊
sunderland.edu.hkwww.sunderland.edu.hk
The Sunderland HK6
It was easy to enroll in the learning sessionvia the Apple Store App and the activity isautomatically marked on the phonecalendar. Friendly, energetic andpassionate Apple staff members wearingT-shirts and shorts, and even tattoos, arethere to conduct the session casually yetprofessionally. They represent the Applebrand characters very well.
There is no agenda for the session. Thecontent is customized to what customerswant to learn on the spot. That's marketing!It's customer-driven! The latest Applemodels are showcased and provided forcustomers' trial. The session delivery islively and I am impressed by thefunctionality and user-friendliness of theirproducts. Meantime, I am even thinking ofan early upgrade of my Mac and IPhoneduring the session.
Apple teaches me things that I did notexpect an ordinary computer or phonecould do. It is an extraordinarily inspiringexperience but it's not possible to learneverything in a limited time span. Manycustomers are willing to enroll in the samesession again and again as more new andinnovative functions or features can beexplored every time. It is a customer'sdelight which cannot be easily matched bycompetitors. I have already attended sevensessions in two weeks. It is a good exampleof brand stickiness and loyalty in marketing.
All in all, I keep sharing the tips I learn with
my friends via social media and suggestthat they would attend the sessions. That'sword of mouth! Now you are reading myarticle and I think this message is goingviral.
I find myself a true fan of Apple now andplan an early upgrade of my IPhone andwill stick to Mac & iPhone in the future asthe two are nicely synchronized together.Bonding is being fostered by Apple and thecustomer journey is well demonstrated here.
LearningApple makes very good use of theirlearning sessions to promote their productsand indoctrinate the Apple brand essenceinto customers' minds. Loyalty is enhanced.Customers are willing to share the inspiringexperience and learned tips with theirfriends. This is a well done PR job with ahigh level of trustworthy customerendorsement. It is also a good way torecruit new customers or even upsell orcross-sell products to the existingcustomers. It is an effective and reliablemeans (owned medium) of brand buildingand promotion. As a marketer, one shouldmake good use of every means (360degree marketing) to build brand anddelight customers.
Room for improvementContent description of the session is a bitconfusing and is misleading listed on theirApp. Clearer explanation is needed tomanage customers' expectations.
Windows has been my handy IT tool for years but recently I discoveredthat all my family members had switched to Apple. Since I lost the"technical support" from my home team, I decided to use an oldMacBook Pro which once belonged to my son. Here comes theproblem – I know nothing about how to operate the Apple machine! Iwas then "instructed" by family members to attend the free learningcourse at the Apple Store.
改善空間Today at Apple中的課堂內容和簡介有點含糊不清及些微誤導性。課堂內容需要更多的闡述和解釋以管理顧客的期望。
Author's Profile 作者簡介Mrs. Cecilia ChanCecilia is currently working for University of Sunderland in Hong Kong as ProgrammeManager (Undergraduate), teaching marketing and management modules. She hasextensive commercial experience in the areas of Marketing, Brand Management andRetail Management. She had held various senior positions for some renownedinternational and local consumer brands.
Author's ProfileMr. David HarmerLecturer of English for Academic Purposes
David has an MA in TESOL and AppliedLinguistics from the University of Leicester, andcompleted his Cambridge RSA CELTA atGLOSCAT college in Cheltenham, UK. He has
more than 18 years' experience of teaching English as a secondlanguage at all levels, and abilities. He has gained a goodunderstanding of the specific difficulties encountered by learnersof different nationalities. David has previously worked in HongKong for major language centres and Tertiary institutions, and hastrained as a Cambridge Speaking examiner.
Personal Statements forUniversity Applications
Same SameBut Different
I am a...Good communicator, confidentHas leadership skillsConfidentOpen to new ideas and suggestions, flexible workerCreative thinkerTeamwork skills, shows commitment and/or reliabilityGood ICT skills, enjoy researching informationExcellent planning skills, effective time managementArtistic and creative, have a flair for designCommercial/business awareness, entrepreneurial skillsExcellent networking skills, good ICT skills andawareness of social media
This is me…Sociable, chatty, bubbly
BossyLikes to be the centre of attention
Easily distractedDaydreamerPlay football
Enjoy computer games, using the internetAlways did homework.
Enjoy drawing and sketchingSell things…
Use Facebook to keep in touch with friends
•MotivationBegin by explaining why you want tostudy the course. Where did yourinterest come from? How has itdeveloped?
•Why you?Not only do you need to meet all theentry requirements for the college,you need to show that you haveresearched the course andunderstand what to expect. Do yourhomework first.
•Personal experienceYou can't be expected to have priorexperience of the course you arehoping to join, but you candemonstrate how you maintain yourinterest in the subject. What relevantnewspapers, periodicals, websitesetc. do you read?
•ReflectIt's all very well gaining experiencebut what have you learned from it?Explain how your experiences havehelped shape your interest.
•Transferable skillsWhat other skills can you bring? Doyou have any leadership experience?Do you work well in a team? Thinkabout your ability to problem-solve,think critically, and manage time. Areyou confident? These are all skills thatcould be relevant to your chosencourse.
•ExpandDon't simply list your skills, expand onthem. Which ones are most relevantto your course? How have you usedthese skills in the past? Whatpositions of responsibility have youheld? How have you continued todevelop these skills?
•Critical thinkingOne area of study that is essential tojust about any university subject isbeing able to think critically.Demonstrate how you are alreadyable to analyse arguments and makeinformed decisions. If you can do this,you are already one step ahead of therest.
•Long-term goalsIf you are lucky enough to think youalready know which career you wantto have, talk about your longer-termgoals. Remember though, if you areapplying for a particular subject, manyothers may well share the samecareer goals as you. Be imaginative.You need to stand out from the crowd.
•Be positiveThis is your chance to make a goodimpression. Stay positive. Write aboutyour strengths, how you haveovercome any weaknesses. Focus onyour enthusiasm for the course andfor university life.
You have a very limited amount ofspace for your personal statement -make it count. Here is a short list ofthings to avoid:
1. ListsBy all means back up your statementwith examples, but nobody wants toknow the name of every book andarticle you have read.
2. QuotationsIt's your voice they want to hear, notsomebody else's. You will be doingplenty of paraphrasing at university,so you might as well start now.
3. ExaggerationExaggeration or plain lying will alwayscome back to bite you. You want tocreate a great impression, but if youare asked about something you haveonly claimed to have done, it couldget awkward.
4. PlagiarismTechnically this is just an academicword for cheating. You must writeyour statement yourself. Universitiesaround the world use preciseplagiarism software. If your work isnot your own, it will be noticed.
5. LanguageThere is always a temptation to tryand write at a level above that whichyou are comfortable with. If youwouldn't say it normally, don't say it inyour statement. It will only comeacross to the reader as fake orpretentious. Stay with what you arecomfortable with.
That last point is an important one.But language can work both ways.You don't want to appear too informal.So how do you make the most ofyourself in an academic manner?Castle Manor UK offer the followingadvice:
I have been asked to list my top five BritishEnglish vs American English words. As a BritishTeacher of English I am fiercely proud of the richhistory of my language, so it is a constantsource of irritation when it is bastardised. I am,of course, talking about American English. Anoxymoron if ever there was one!
I blame Noah Webster who, following theAmerican War of Independence, set aboutstandardising (with an 's') American speech andwrote A Compendious Dictionary of the EnglishLanguage. As a spelling reformer he wasunhappy with the overly complicated rules ofBritish spelling. One of the first casualties wasthe letter U: harbour/harbor, colour/color,humour/humor. Well, ok, this I can understand.The U isn't pronounced so why have it? Think ofthe time you save not having to writeunnecessary letters. This just makes life easier,right? Even Gates's Spell Checker is underliningmy spelling. But if making life easier was thegoal, why do the Americans replace short Britishwords with longer ones: lift (Br) / elevator (US),flat / apartment, loo / restroom?
And then there are the differences that are justplain wrong!...
No. 1 Football / SoccerDon't get me started!
No. 2 Crisps / Potato ChipsThis is a little mean of me. Idislike the American becauseit is simply too easy to say. Ihave a quiet chuckle tomyself every time I hear anEnglish learner try to get histongue around thoseconsonant clusters.
No. 4 Trousers / PantsIt may be our overly politenature, but brits would neverthink about going out in justtheir pants.
No. 5 Chips / French FriesThe Brits love eating theirFish 'n' Chips out ofnewspaper. They are notFrench. (The French callthem Pommes Frites - potatofries).
Register Now !Free English Writing
Workshop:A Stand Out Personal
Statement
立即登記免費工作坊:英文寫作無難度 !
撰寫突圍而出的個人自述
Whether you are applying to universitythrough JUPAS, UCAS, or directly, theprobability is you will be required to writea personal statement. A personalstatement is like a short reflective essayexplaining why you are the perfectcandidate for the course you areapplying to. You will still need to meetthe formal requirements dictated by theuniversity, but this is your opportunity toshow you are a real person. This is yourchance to create such a goodimpression that your tutor will want tomeet you. The key phrase is to 'make itpersonal'.
AUTUMN 2018 QUARTERLY 秋季 2018 季刊
No. 3 Pants / UnderwearSee above.
sunderland.edu.hkwww.sunderland.edu.hk
It is our pleasure to solely invite you to attend the Education & Careers Day on 27th October (Saturday). Equip yourself with knowledge by industry experts, who will be hosting free seminars and workshops. Expand your horizons by booking your seat now!
Seeking outSeeking outCreative ProblemCreative Problem Solvers!Solvers!尋找充滿創意、解決力達人!
The Sunderland HK8
Australia Cultural Exchange Tour澳洲交流團
On behalf of the University ofSunderland in Hong Kong, I amdelighted to introduce our inauguralissue of "The Sunderland HK". Weintend to make it a quarterlypublication and to use it to keepevery teacher, parent, student,alumnus, and stakeholder in touchwith news and developments relatedto the University of Sunderland and
its Hong Kong Campus. The University of Sunderland aimsat educating students to be the "Tomorrow Makers" of oursocieties and economies. In this and future editions, weshall be reporting theories and good practices on the'Sunderland Futures' which is designed by the University toprovide students with a wide range of professional training,vocational support and industry network via corporatevisits, internship, workshops, master class activities andnetworking events. In this Issue, we focus on creativity andproblem-solving skills which are two of the fourteen coreemployability skills students need to develop for theircareers. In each issue, we shall invite experts to explorehow to improve different professional skills and to helpstudents develop skills which they can put into practice intheir academic studies, and carry forward into their careersafter graduation. Finally, I would like to add my thanks toall of our colleagues, students, and guests who havecontributed to this newsletter, and I hope you enjoy reading"The Sunderland HK".
Past Student ActivitiesPast Student Activities 過往精彩活動
It gives me distinctive pleasure tointroduce to you this inaugural issue of"The Sunderland HK". I believe thisquarterly publication will be a greatcommunicative platform for connectingwith the public. The University ofSunderland strives to provide highquality academic programmes to meetthe diverse learning needs of aknowledge-based economy in order
to meet the challenges in the real world. In the Hong Kongcampus, over 50% of our lecturers have a doctoral degreesand all our programmes are taught by dedicated lecturerswith rich industry experience. Therefore, students not onlylearn about theories and knowledge from textbooks, butalso genuine cases worldwide, as well as the practical skillsand experience shared by our lecturers.