The Russian Presidential Academy of National Economy and Public Administration The Institute of Sectoral Management Merchandisi ng Moscow 2015 Sharamko Kristina 3 d year Management and Marketing
The Russian Presidential Academy of National Economy and Public Administration The Institute of Sectoral Management Moscow 2015 Sharamko Kristina 3 d year.
Jan 02, 2016
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The Russian Presidential Academy of National Economy and Public Administration
The Institute of Sectoral Management
Merchandising
Moscow 2015
Sharamko Kristina3d year
Management and Marketing
THE STRUCTURE OF THE PRESENTATION The essence of merchandising
The main rules and principles of merchandising
The key tools of merchandising
1. THE ESSENCE OF MERCHANDISINGMerchandising - a set of measures in the
marketing process, aimed at the promotion and sale of products in the store
Customer
to improve to strengthen
to promote
to create
to increase
to influence
to form
The main objectives of merchandising
2. THE MAIN RULES AND PRINCIPLES OF MERCHANDISING
IN THE STORE• Goods should be placed face front to the buyer
• Price tags should be truthful, aesthetic, fit the goods and have easy-to-read information
• If the buyer wishes to take the goods in hands there should not be any unnecessary barriers
• Goods that shelf life is running out should be placed closer to the buyer
“THE PRINCIPLE OF 5NS”
Necessary goods
in Necessary place
at Necessary timeas Needed
at Necessary price
Q
4 Principles
The principle of effective store of goods
Rules:-the rule of the best possible range of goods
-the rule of trading stock
-the rule of presence
The principle of effective location or position of goods
Display units
The principle of effective positioning sticker
dispenser
wobbler
banner
signage
poster
special tag dummy
3. THE MAIN TOOLS OF MERCHADISINGThe design of the store
Lighting
Sound appearance
The range of goods
1Goods packaging and displaying
Visual advertising
Videos on different screens and monitors
Shop planning
Advertising and other promotional materials
Successful merchandising
Rules
PrinciplesTools
CONCLUSION
THANK YOU FOR ATTENTION
The Russian Presidential Academy of National Economy and Public Administration
The Institute of Sectoral Management
Merchandising
Moscow 2015
Sharamko Kristina3d year
Management and Marketing
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