The “Nuts & Bolts” of Ministry Management Session 4 – Feb 21 Communications & Marketing your Ministry.

The “Nuts & Bolts” of Ministry Management

Session 4 – Feb 21

Communications & Marketing your

Ministry

Reminders…

March 7th Human Resource Management

March 21st Leading Groups & Teams Systems & Accountability Read: Spiritual Leadership (Ch 9 & 11); The

Advantage (pp 141-193) Graduation!

Marketing & Communications

Topic: Communication Chris Banman & Bruce Duggan

In Preparation: Refer next slide

Bonus Session (11:00 – 12:45): 5 Dysfunctions of a Team (DVD &

discussion)

Planning

Leading

Organizing

Systems & Accountability

Vision/Problem

Marketing & Communications

Why communicate?

Connecting to your leaders, teams, and volunteers

Connecting to your community

Marketing without money

Marketing & Communications

Ministry vs. Business Corporate wannabes OR rebels against

corporate mindset Some elements of business marketing &

communications fit; some don’t So let’s figure out what does and doesn’t

Marketing & Communications

Business communications purpose: In business, every communication is an

attempt to persuade: To believe something To do something

In what ways is this true—and/or not true—in ministry?

In what ways is this true—and/or not true—for a church?

Marketing & Communications

Business terms:

Communications

Marketing

Advertising Media Relations Sales

Marketing & Communications

Communications

Marketing

Advertising Media Relations Sales

What terms should we use in ministry?

Why Communicate?

Communication. N. 1. the imparting or exchange of, ideas, or feelings 2. something communicated such as a message 3. the study of the ways in which human beings communicate 4. a connection route or link

Why Communicate?

Survival Social Great Commission? Others?

Lost in Translation

St. Jerome, the patron saint of translators, studied Hebrew so he could translate the Old Testament into Latin from the original, instead of from the third century Greek version that everyone else had used. The resulting Latin version, which became the basis for hundreds of subsequent translations, contained a famous mistake. When Moses comes down from Mount Sinai his head has "radiance" or, in Hebrew, "karan." But Hebrew is written without the vowels, and St. Jerome had read "karan" as "keren," or "horned." From this error came centuries of paintings and sculptures of Moses with horns and the odd offensive stereotype of the horned Jew.

History of Communication

Smoke Signals Carvings Runners Pigeons Gutenberg Press (1439-1457) Pamphlet (16th century) Telescope (17-18th century) Pony Express Mail coach Telegraph (Victorian Internet) Telephone Today (FB, IM, Chat, Skype, Blog, mobile, Ipad)

Online Communication Tips

Emoticons? Angry? Re-read (before sending) Share daily work schedules Establish time limit for replies (24-

48hrs) Appropriate? Sharing files

Connecting…to whom?

Leaders Teams Volunteers Congregation members Community

Connecting…how?

in person meetings sermons announcements

Communicating how?

physically signage bulletins reports flyers/posters print ads

Connecting with the Community

Communicating Effectively?

What Is Marketing?

Simple definition: Marketing is managing profitable customer

relationships Goals:

1. Attract new customers2. Keep and grow current customer base

What Is Marketing?

Slightly less simple definition The process of creating value for customers and

building strong relationships to capture value from customers in return

NEW view of marketing:

Satisfying customer needs

Needs, Wants, and Demands

Wants + Buying Power = Demand

Market Offerings

Needs and wants are fulfilled through market offerings

Selecting Customers to Serve

Choosing a Value Proposition

The Integrated Marketing Plan

The Marketing Mix

Marketing

“the aim of marketing is to make selling unnecessary”

Peter Drucker

Break Time

Communication Audit

What does this material do? Persuade?

To believe…? To do…?

No Cost Marketing

Your Money or Your Time If you can’t spend money, you have

to spend time. 3 basic options

Publicity Word of Mouth Social Media

If it bleeds, it leads?

Basically means that the media loves violence.

Media will have much higher ratings if they report about a murder rather than something nice, like somebody saving a cat from a tree.

Public Relations

Public relations departments perform the following functions: Press relations or press agency Product publicity Public affairs (community relations) Lobbying Investor relations Development

Wednesday, 02 June 2010 10:54Third World Technology Saves St Boniface Basement

Press Release - Winnipeg man uses village irrigation pump to drain flooded basement[Winnipeg]- When the water started rising in his basement during this past weekend's heavy rains, St Boniface resident Stuart Taylor turned to a unique solution - a foot-powered irrigation pump that his organization has developed for third-world farmers. Mr. Taylor is the executive director of Winnipeg-based International Development Enterprises - a non-profit organization that designs and markets low-cost irrigation equipment for village farmers in Africa, Asia and Central America.His daughter was the first to alert him to the rising waters in their finished basement. "She called me down to the guest room," he says "and just pointed at the floor." A pool of water was creeping out from under the bed. "Within an hour or so, the place was a swimming pool."While Mr. Taylor bailed water into a Rubbermaid container, his wife called local supply stores to try and get a rental pump. "No-one she spoke to had anything for rent - or even for sale. Obviously we weren't the only ones looking for a pump on Saturday night. My wife turned to me and said, 'Why don't you get out to the office and grab a treadle pump.' It was a brilliant idea."

The foot-powered pump is a simple device that resembles a Stairmaster. Treadles drive two pistons that can pump water from up to six meters' depth. IDE works with manufacturers and retailers in developing countries to establish local production and supply of a range of innovative and affordable irrigation technologies, including the pump. Farmers who use the pump to irrigate their crops can double their incomes within the first year."It's ironic," says Taylor. "We developed this pump so that farmers facing water scarcity can collect and apply water to their fields. In my case, there was anything but a scarcity of water and I'm using this same pump to get rid of the stuff!"Having read about some homeowners left without power and unable to use their electric pumps this weekend, Mr. Taylor thinks he may have hit upon an opportunity. "I see the business model as part exercise gym and part emergency response unit," he says, smiling. "We can offer people a good aerobic workout in exchange for pumping out flooded basements. It's a win-win."Watch an interview with Stuart Taylor on CBC Winnipeg's evening news

Major Public Relations Tools News Speeches Special events Written materials Audiovisual materials

Corporate identity materials

Public service activities Buzz marketing Company website Social Media

Public Relations

Managing Crisis

The (unlucky number) Annual Weekend for Guys Who Like Movies Star Lake Lodge - Whiteshell Keswick Fellowship

June 7 – 9, 2013 Weekend Theme: Keeping the things that matter balanced in our lives (and avoiding chainsaws). Hosted by Chris Banman. Sessions led by John Botkin.

I'm busy...Demanding teaching load (including new course design & delivery), heavy and growing service load, research projects begging for attention, home and family demands. All in all I'm juggling the balls and it's good, but as my days seem to be getting shorter and shorter, I've got this nagging question (sometimes bemused, sometimes panicky): am I spending my life on important-enough stuff? An Ontario Friend “I used to be afraid of failing at something that really mattered to me, but now I’m more afraid of succeeding at things that don’t matter.”” Bob Goff, Love Does.

A weekend for Men: To watch movies togetherTo learn about maintaining balance in our livesTo discover some new friendshipsTo eat great food (in man-sized portions)To have fun – maybe brush up on juggling skills To win Manly PrizesTo enjoy the Whiteshell (swim, hike, fish, read, rest) AND: The cost is still only $70.00 Round up some friends and register on-line at www.starlakelodge.comFor more information contact John Botkin - [email protected] or Chris Banman – [email protected]

Social Media exercise

25 characters for headline 90 characters for body text

140 characters 150 characters