The Money Event Hackathon - Coupon Quest : An Android App using iBeacons

CouponQuest24 Hours of Caffeine infused coding

● 24 hours● 5 sponsor apis● Inmar provided a coupon API● 7 teams● Sponsored by The Money Event and

UNCC. ● Winner goes to Las Vegas

The Competition

How many of you have gone shopping but left a coupon at home?

Hour 1 - The Idea

Did you still purchase the item?

40% of shoppers who forgot their coupon, leave

without purchasing.

What if the coupon was available on your phone?

66 Million

DIGITAL coupons were redeemed in 2013.

141%

more digital coupons were redeemed in 2013

59% of consumers said of the tool available digital coupons are the best way to influence their

purchasing decision

According to Forrester….

1. People use coupons if they have them2. Coupons can influence your purchase

So now we know..

What else sucks about using coupons?

Getting behind someone using all of these...

The average American spends 2 years of their life waiting in line.

What if one scan applied all of the coupons?

Great!

1. People use coupons if they have them2. Coupons can influence your purchase3. We need to spend less time in line.

So now we know that..

One more thing...

How are customer influenced if they receive a coupon WHILE they are in the store?

47%

of consumers are likely to try a new brand when receiving a coupon on their

smartphone while shopping.

36%

of those receiving coupons are likely to switch brand!

I think we can make that happen!

1. Digital Coupons2. Scan once. 3. Distributed in store with iBeacons.

Stretch Goal: Gamification!

So we have a plan..

A good plan violently executed now is better than a perfect plan executed

next week.

Was Patton talking about Hackathons?

Take these guys...

Mix in some of this..

VICTORY!

sSo what did we learn?