Hotel Landscape Overview iBeacons in Hotel industry By : JOY JAGADISH PATRA
Top common hassles at reception
desk
Limited check in/out
counters
Guest stay compliance
requirements
Likes/Dislikes notifictions
Guest preference selection
More personal guest interaction
Acquainted skill force Highly integrated with all
departments & POS
High maintenance costs’
Time consuming process
No multi tasking feature for guest check in/out
iBeacons for Hotels
• Maximize reach to customers through digital signage's
• Guest interest & purchase analysis
• Revenue channel :More add on sale ,upselling , merchandising
• Elevated guest experience
• Less involvement of human resource
• Increase in social media engagement
• Review Management
iBeacons for Hotel Guests
• Property Information : Amenities & Map layout for directions
• Messages : Perks, Discounts, Upgrades ,
• Quintessential Travel Information : Weather, Train/Flight status ,Local sightseeing , Travel desk
• Personalized Requests : Housekeeping , Concierge & In room Dining ,
Surprisingly, the highest number of guests visit hotel for leisure and expect to relax at ease
Business Delegates
Group Travel Packages
Family
Leisure : Tourists &
Holiday
The customer segmentation can also be sub categorized according to the daily rate: Group rate, Retail rate , Corporate rate, Discount & Membership rates
Guest Experience
Direct reservations
Indirect reservation
Revenue Channels
Sources of Reservation
Indirect reservation Online Travel Portals i.e. OTA Global Distribution systems
Direct reservation Hotel Website Walk in or Call in
Group booking for MICE are always direct to Hotel
Reservations before travel has become extremely important for travellers
Strategic Partnership Opportunity
Booking.com Online Hotel Booking Portals Expedia.com
Tripadvisor Review Management Portals
Lonely planet
IDS NEXT Hotel PMS & Booking Engine
Salesforce for Hotel
Casino
& Clubs StarCruise Travel
& Tour Operators
• Guests are directed from multiple channels to Hotels
• Direct reservation to Hotel is <50%
• Indirect reservation through travel agents and online booking portals have over taken and route the guests
iBeacons at Hotels can support related complementing businesses