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THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit to WIPO by Students from the University of the West Indies Geneva 14 May 2008
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THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

Dec 29, 2015

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Page 1: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES

Brigitte VézinaCreative Industries Division

World Intellectual Property Organization

Visit to WIPO by Students from the

University of the West Indies

Geneva

14 May 2008

Page 2: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

THE CREATIVE INDUSTRIES DIVISION AGENDA

• Support policy-oriented research– Provide expertise – Assist in institutionalizing the measurement process– Promote review of strategies in related areas

• Contribute to conceptualizing the creative industries– endorse the IP approach

• Methodology development– improve measurement tools – guidelines for measuring copyright piracy– data collection models

• Develop tools for individual creators in specific industries – music, publishing, film, design, management of creative enterprises

Page 3: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

CREATIVITY FOR DEVELOPMENT

• Domestic creativity and talent: abundant resources available in all countries

• Enriches society and helps a country keep pace in the creative economy

• But, in order to achieve development, creativity must be cultivated

• A country’s development is in direct relation with the creativity of its people and the ability to economically exploit creative assets

Page 4: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

COPYRIGHT AND CREATIVITY

• Purpose of system: protect and promote expressions of creativity to capture its benefits

• Balance between the interests of: – creators to be remunerated for their

creative investment, and protect their moral and material interests

– society to have access to a diversity of creative products for their socio-economic and cultural benefits

• Protection → more creativity in society?

Page 5: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

WHY MEASURE THE CREATIVE INDUSTRIES?

•Knowledge-based economy•Wealth, jobs, and trade•A figure on the intangible•Policy making

Page 6: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

COPYRIGHT TO MEASURE CREATIVITY

• A well defined concept– bundle of rights– equilibrium– financial mechanism

• Well defined economic characteristics and functions

• A basis for huge industries

Page 7: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

THE WIPO GUIDE ON SURVEYING THE ECONOMIC CONTRIBUTION OF

THE COPYRIGHT-BASED INDUSTRIESThrough

• linking copyright to quantifiable indicators

• practical guidelines for measurements

• consistency of approachTo enable

• positioning of the creative sector in the national economy

• international and cross-sectoral comparisons

• identification of competitive advantages

And provide• input for policy formulation• adjustment of national policies and

practices

Page 8: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

MAIN FEATURES OF THE MODEL

IP Business Definition

those involved directly or indirectly in the creation, manufacture, production, broadcast and distribution of copyright works

Statistics Step-by-step Techniques

Page 9: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

THE COPYRIGHT INDUSTRIES

Core copyright industriesfundamentally

Interdependent industries facilitate

Partial copyright industriesa portion

Non-dedicated support industries delivery

Page 10: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

FINDINGS•A substantial

contribution•Drivers of the

economy?•Adequate

policy measures

Page 11: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

Country Contribution to GDP % of EmploymentUSA 11,12 8,49Singapore 5,70 5,80Canada 4,50 5,55Latvia 4,00 4,50Hungary 6,67 7,10Philippines 4,92 11,10Bulgaria 3,42 4,31Mexico 4,77 11,01Lebanon 4,75 4,49Jamaica 4,80 3,03Russia 6,06 7,30Romania 5,54 4,17Croatia 4,42 4,65Peru 3,60 2,51Ukraine 3,47 1,91Korea 8,67 4,31

Ongoing: Brazil, China, Colombia, Kenya, Malaysia, Morocco, Nigeria, Pakistan, Sudan, Tanzania

Source: WIPO

Page 12: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

11.12

5.7

4.5

4

6.67

4.92

3.42

4.77

6.06

4.754.42

4.8

5.55

3.6 3.47

8.678.49

5.85.55

4.5

7.1

11.1

4.31

11.01

7.3

4.494.22

3.03

4.19

2.51

1.91

4.31

0

2

4

6

8

10

12

USA

Singa

pore

Canada

Latvi

a

Hungar

y

Philip

pines

Bulga

ria

Mex

ico

Russia

Leba

non

Croat

ia

Jam

aica

Roman

iaPer

u

Ukraine

Korea

GPD

Employment

Page 13: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

FINDINGS (contd.)

• Overall economic development level

• Economic cycles and classification systems

• Dynamics• Multiplier effect• Structural

changes

• Growing interest– 5 languages, over 27

surveys, new edition in preparation

• Copyright awareness• Copyright profile• Individual specifics

– Objectives– Available information– Available financing– Links to policy

development

THE RECORD

THE PERCEPTION

Page 14: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

MAIN CHALLENGE•Practical and reliable, but not

possible to apply uniformly everywhere

•Specific context of countries: –systems for statistical information–economic environment and traditions

–policymakers

Page 15: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

ISSUES Policy issues

– match level of expectations

Scope and coverage– copyright limited to

what is protectable– gray economy and

piracy not surveyed– social and cultural

aspects not surveyed

Statistical issues– industrial approach/

individual activities– production, not

consumption based approach

– underdeveloped statistical framework

Technical issues

Page 16: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

CONCLUSIONS

•The model works•A basis for policy action•Social, cultural…•International cooperation

Page 17: THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES Brigitte Vézina Creative Industries Division World Intellectual Property Organization Visit.

THANK Y©[email protected]