The future of magazines ]

THE FUTURE OFMAGAZINES

Statistics show that there is a dramatic increase in the population viewing of media online. This

includes such things as magazines meaning the sales in a magazine print as a product are

decreasing dramatically. Saying this, in general the statistics show that the internet is taken over by

such social networking sites such as Facebook and twitter. As a result this reduces the popularity of

magazines. However magazines will never be out of fashion and they will never be ignored as an item.

As a consequence magazines will still be purchased.

DO THEY HAVE A FUTURE BOTH AS A PRODUCT AS WELL AS

ONLINE?

There has been a dramatic increase in the public where people have been going online to see the latest news

instead of purchasing the product in a shop. It has been seen as a waste of time and money. Also another reason is because they can just be interested in one aspect of the

magazine and by using the internet this gives them quick and reliable results.

HOW HAVE AUDIENCE HABITS CHANGED WHEN CONSUMING

MEDIA?

Obviously this has had a massive impact on the way the magazines are distributed and produced. If there has been a decrease in sales figures then that means that magazines are getting consumed at a lower rate. However, magazines

have a long shelf life so they aren’t a constant demand meaning employers aren’t losing as much money.

HOW ARE AUDIENCE’S HABITS GOING TO CHANGE THE WAY IN WHICH MAGAZINES ARE CONSUMED, PRODUCED, DISTRIBUTED

TODAY?

This is a debatable question because not everyone's view point is the same, but the majority of people do like

magazines as its a easier way of life for them. They enjoy the fact of picking up something cheap, portable and

detailed to read. Where as some people find if you go on the internet, it takes time and is a waste of money. Baring in

mind that some people cant afford to run computers. However it is the new craze that people do use online

media as more and more people are using the internet. Also everyone knows that news in the media can sometimes be over exaggerated but it depends what type of article you

are reading.

WHAT DO AUDIENCES THINK OF MAGAZINES?

Since 2002 circulation figures have dramatically dropped by 60%, this is an on going procedure as it is dropping every year making the magazine company's make less

money. Circulation levels are down to a third and maybe a little more from this year.

HAVE CIRCULATION FIGURES DROPPED/INCREASED?

Advertising has become more diverse, more magazine company's are advertising online, company’s are trying

different techniques to get there brand more familiar with

the public this includes adverts on TV and billboards

WHAT ABOUT THE IMPACT OF ADVERTISING?

in my opinion I believe the future of magazines will still be up and running, I don’t believe people will resort in just

using sources from the internet. It might not be as popular as it used to be but it will still carry on.

MY OPINION