The Future Of Magazines´

`The future of Magazines´

Research proposal for Sofie Spindler and CosmopolitanBy: Linda van der Meer

Content

Introduction

Research Question

Theory

Methodology

Financial proposal

Conclusion

Introduction

Research Question:

I will discuss two points in my proposal:

1) What will happen to the quality of content in the new format?2) What will happen to the readers´ consumption behavior ?

The main Question will be:

´What will happen to the quality of the content of the traditional printed magazine when they change their format into an E-zine and how will the new format affect the readers´ consumption behavior?´

Theory

The Internet; a new medium

The quality of Peer Production of Content

Readers´ consumption behavior

Conclusion

The internet; a new medium

Internet and Web 2.0 (O´Reily)

Interactivity

E-publishing

E-zine

The quality of Peer Production of Content

Peer production of content

Benkler:

´Free/Open-Source Software and Peer Production of

Information, Knowledge, and Culture Generally´

Johnson and Kaye

Credibility

Readers´ consumption behavior

Different types of participation

C. Walker; four ways of participating

Kraaijkamp & van Eijk; Reasons for cultural participation

Different types of readers

Age, gender, level of education etc.

Influence E-publishing on behavior?

Conclusion

The Quality of the content will go down in this format

The readers´ consumption behavior will change

In what way will it change?

Emperical Research

Methodology

The main research question will be:

´What are the differences in key characteristics of readers of the E-zine and readers of the traditional printed magazine?´

MethodologyKey Facts:

 Method: A survey

Target group: Readers of Cosmopolitan and audiences of book/magazine stores.

Duration: The survey will be held during a month

Variables: Gender, age, level of education, level of income, subscription, internet access, preferences etc.

Results: Will be published online and in the magazine

Mission: To get a clear profile of the type of readers of the traditional magazine and the type of readers of an E-zine

Financial Proposal

The total costs per researcher are:Junior Researcher €2720,-Medior Researcher €3640,-Senior Researcher €3600,-

Conclusion

Questions?