The Business of Social Media Julia Pitlyk @JPitlyk
Oct 21, 2014
The Business
of Social Media
Julia Pitlyk @JPitlyk
What’s in a name?
Social Media
What’s in a name?
Social =
Communication
What’s in a name?
Media =
Channel
What’s in a name?
Social Media =
Communication Channel
Basic Behaviors
1. Group Forming
Basic Behaviors
1. Group Forming 2. Messaging
Basic Behaviors
1. Group Forming 2. Messaging
3. Content Sharing
Business have discovered Brand Friendship.
Social Media Benefits:
SEO Market Research Brand Awareness
Customer Engagement Lead Generation
Conversions
Social Media Requires:
Time, Talent, Treasure Strategy
Regular Measurement Relinquishing Control
Re-Directing the Marketing Flow
Inbound v. Outbound Models
McFail
#McDStories
McFail
#McDStories
Who do you want to reach?
What do you want to show and tell
them?
What do you want to learn from
them?
What do you want them to think/say
about you?
Establish KPIs.
Look at all the spokes of the wheel.
Develop an editorial calendar.
EXECUTE!
Define A Strategy
Identify Outlets
Public Relations
Offsite Marketing
Advertising PPC/Paid Search
Web Development
Search Engine Marketing
Integrate Everything!
Public Relations
Offsite Marketing
Advertising PPC/Paid Search
Web Development
Do Us A Flavor
Consumer Buzz
Customer Engagement
Time on Site
Conversions
Brand Building + Following
Referral Traffic
Measurement & Metrics
• Google Analytics • SEOMoz • Native Social Media Tools
Metrics
• Google Alerts • Social Management Tools • SpyFu
Monitors
Sample Toolbox
Thank You!
Julia Pitlyk
@JPitlyk
LinkedIn.com/in/JPitlyk