The beauty of food

Project 02: The Beauty of Food Smoothies and Soups

Project 02: The Beauty of Food The Problem: Part 1

An estimated 20 to 40% of UK fruit and vegetables are rejected even before they reach the shops mostly because they do not match the supermarkets’ excessively strict cosmetic standards.- The UK Soil Association

4600 kilocalories per day of food is harvested for every person on the planet; of these, only around 2000 on average is eaten – more than half of it is lost on the way.

Project 02: The Beauty of Food The Problem: Part 2

“Unlike what most people seem to believe the eating quality of a potato is not indicated by skin finish but by variety and age, There’s a perception the skin of a potato should be as pure as dripping snow – bright, shiny and defect free. It’s an ideal that’s almost impossible to achieve.”

Tony Bambridge, managing director of B&A farming

Project 02: The Idea

To create Soups from the ‘ugly’ vegetables and Smoothies from the ‘ugly’ fruit which otherwise would be wasted and to give them out at Green Week, serving them in recycable packaging i.e plastic bottle, soup cup.

Supporting this a documentary about how we found the ‘ugly’ fruit and veg, primary research, cooking etc

The basic ingredients for soup are potatoes, onions and vegetable stock cubesSmoothies can be made easily using a blender, I have one here in London

Project 02: Example Recipes

Vegetable Soup:

1-2 medium sized PotatoVariety of Vegetables; carrotspeppers2 small onions Vegetable stock cubeBit of oilsalt and pepper 2 cloves of garlicServes 4

Strawberry & Banana Smoothie

2 cups of fresh strawberries2 ripe bananas 1/2-1 cup of liquid of choice, organic milk, soya milk, juice or even water

Blend it up and enjoy

Serves 1-2

Project 02: Primary Research, What do we need to do?

Conduct tests on a selection of people Experiment with different recipes- Cook Give out samples get feedback Experiment with packaging the products Contact organisations such as ‘Fareshare’ for advice & interviews Questionaires Experiment with video documentary Gather ‘ugly’ fruit and vegThink about the logistics as a group- are we selling them?, how much produce do we need, cost-money, time

Project 02: What is being/ has been done already?

Some supermarkets are stocking ‘ugly’ fruits and vegetablesMarket Stalls- selling ‘ugly’ fruits and vegetables Previous students Green Week Project- making meals out of wasted food

Experts from these organisations:Feeding The 5000, Abel & Cole, Love Food Hate WasteFareshare, Foodcycle, Company Shop LtdThe Peoples Kitchen, Friends of the Earth

Project 02: Dream/Aim

“On the question of cosmetic standards it’s really simple, supermarkets should stock fruit and vegetables in all shapes and all sizes”- Tristram Stuart

To Inform the public, target audience(consumers) about the waste of nutritious fruits and vegetable occuring because of the cosmetic standards that Supermarkets have and to encourage them to make more eco-friendly choices when shopping i.e. buy a wonky carrot, putting more pressure on the Supermarkets to sell ‘ugly’ fruit and veg.