Team Cool Design Brief

Team Cool’s Design Brief

Louise FinnClaire Hartnett

Amanda Kavanagh Claire O’KeeffeJesse Pinster

Louise Finn

Claire Hartnett

Amanda Kavanagh

Claire O’Keeffe

Jesse Pinster

Team Cool’s Design Brief

Background

Main theme :: Escapism – latent throughout publication, but not spelled out.

Organic subject presented in an abstract manner – subtle links to varied content

64 pages ‘Monthly’ magazine Printed by the Irish Times on same format

as Weekender magazine

Colours

• ‘Escapism’ conjures up green and blue soothing colours

• But we wish to project ‘escape’ in an abstract manner, thus we wish to avoid gaudy colours that can be poor quality

• No Pink• Consistency of Colour• White Space

Objective

• Aimed at 20-35 year old Professionals• Not aimed to be read in a particular place

– not a commuter paper

Who will not read it?

Competition

• Totally Dublin

• Sunday Supplements• State • Connected

• Analogue• The Ticket

How we will be different

• It is not specifically music, film, fashion or lifestyle

• Blend• Mainstream – but a little to the left• Not too self consciously overly-quirky

Where will people find this publication?

• Free within a weekend paper• Free Sheet

Content

• The content will largely comprise of feature articles of varying length centred on the overarching theme of escapism.

• Components of varying lengths• Photography will be of a high quality, in-

house or by commission.• Highly visual quality to the magazine • Layout embodies the theme of escapism

in the form of stylised realism

Design considerations

• Create a mark or logo which reflects the overall theme of the magazine

• Explore the appropriate use of typography and photographic style which will embody the theme of escapism

• Layered text boxes and images to create texture

Production considerations

• The design team will have to abide by the production parameters set out by

printing facilities.

• This will include printing on stock quality newspaper, adhering to The Irish Times Magazine measurements (271 x 349mm) and consulting them on photograph quality.

Deliverables

• The design team will engage in research to ensure that the decisions made about layout meet international best practice considerations.

• Additionally we will attempt to ensure that the final concepts reflect the objectives laid out in the design brief.

Time Scale