Design Brief from Client Team 7 for Design Team 2

BRIEFINGBRIEFINGBRIEFING

FOLKLORE GUARANI MBYÁ INDIAN TRIBE

Visual references: mood boards

BRIEFINGBRIEFINGBRIEFING FOLKLORE GUARANI MBYÁ INDIAN TRIBE

Guarani‐mbyá culture survives and is expressed through rituals and its knowledge is passed between genera�ons. It is based on a deep respect for life, for the gods and a strong connec�on with the natural environment. Guarani carries the spirituality, love for the earth and nature, preserving their customs and tradi�on.

The Indigenous culture encompasses several aspects that nowadays are very undervalued due to the decima�on of the people and the lack of wri�en about their culture .

Currently we are living a busy life and this takes parents to need to leave their children in schools and kindergartens. The rou�ne and the job are decreasing the �me of a�en�on from parents to children, hindering for parents they can take care of feeding their children more closely through a healthy diet.

By trying to incorporate in theses families the indigenous habits which were forgo�en, this project aims to develop a product which that encourages healthy ea�ng habits in children, using as reference the indigenous wisdom and all of its rela�onship with nature and health.

In this project you are required to design an item that should be a device to assist in the feeding of children. The product should involve the basic ergonomics requires, e.g. safety, comfort. And also it should be a�rac�ve for children and encouraging healthy habits, always remembering the connec�on with the culture of Guarani‐mbyá culture.

LEGENDS

The legends of the indigenous people are fantas�c stories full of supernatural mystery linked to witchcra� and magic. In the tribes of indigenous people these stories are very important and have the power to indoctrinate young and ski�sh indians.

CELEBRATIONS

The celebra�ons make reference to rituals such as harvest, lack or excess of rain and the birth of children. The influence of astronomy is very importante and the ac�vi�es usually include singing, praying and dancing. The "costume" is body pain�ng with �pical symbols.

MUSIC

Indigenous people have a spiritual rela�onship with music and they love it. They play in celebra�ons for plan�ng and harves�ng, puberty rites and religious ceremonies.

CLOTHING

Usually they live naked except in winter when they cover up with "poncho". They also dress up very colorful clothes made of co�on planted by them. Indigenous people paints and ta�oos their bodies with black and red ink to dis�nguish the tribes or religious ceremonies. The feather headdresses are plen�ful and the use of the lower lip labret means virility.

CRAFTWORK

The main ar�s�c expression is showed in u�li�es and toys made of ceramics, sculpted wood and braided bamboo.

feeding

In addi�on to agricultural products such as corn, beans, pumpkin, sweet potato and peanut, the indigenous people also eat beef that they hunt, fish that they fish and reap fruits. The first vines in Brazil were cul�vated by them. They plant yerba mate and drink fermented beverages made by them from corn, cassava or berries.

target audience

Children between the ages of 4‐7 years who live in ci�es.