Team Cool’s Design Brief

Louise FinnClaire Hartnett

Amanda Kavanagh Claire O’KeeffeJesse Pinster

Louise Finn

Claire Hartnett

Amanda Kavanagh

Claire O’Keeffe

Jesse Pinster

Team Cool’s Design Brief

Background

Main theme :: Escapism – latent throughout publication, but not spelled out.

Organic subject presented in an abstract manner – subtle links to varied content

64 pages ‘Monthly’ magazine Printed by the Irish Times on same format

as Weekender magazine

Colours

• ‘Escapism’ conjures up green and blue soothing colours

• But we wish to project ‘escape’ in an abstract manner, thus we wish to avoid gaudy colours that can be poor quality

• No Pink• Consistency of Colour• White Space

Objective

• Aimed at 20-35 year old Professionals• Not aimed to be read in a particular place

– not a commuter paper

Who will not read it?

Competition

• Totally Dublin

• Sunday Supplements• State • Connected

• Analogue• The Ticket

How we will be different

• It is not specifically music, film, fashion or lifestyle

• Blend• Mainstream – but a little to the left• Not too self consciously overly-quirky

Where will people find this publication?

• Free within a weekend paper• Free Sheet

Content

• The content will largely comprise of feature articles of varying length centred on the overarching theme of escapism.

• Components of varying lengths• Photography will be of a high quality, in-

house or by commission.• Highly visual quality to the magazine • Layout embodies the theme of escapism

in the form of stylised realism

Design considerations

• Create a mark or logo which reflects the overall theme of the magazine

• Explore the appropriate use of typography and photographic style which will embody the theme of escapism

• Layered text boxes and images to create texture

Production considerations

• The design team will have to abide by the production parameters set out by

printing facilities.

• This will include printing on stock quality newspaper, adhering to The Irish Times Magazine measurements (271 x 349mm) and consulting them on photograph quality.

Deliverables

• The design team will engage in research to ensure that the decisions made about layout meet international best practice considerations.

• Additionally we will attempt to ensure that the final concepts reflect the objectives laid out in the design brief.

Time Scale