Tailgating Presentation

5/20/2018 Tailgating Presentation

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The Future of Vikings Tailgating Stadium Implementation Committee Discussion

July 25, 2013


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UNDERSTANDING TAILGATING

OPPORTUNITIES AT THE NEW STADIUM

Tailgating is time-honored tradition for Vikings fans. Important piece of game-day experience.

Fans arrive early/stay late. Fans want to be close to the stadium.

Urban stadium environment creates challenges. Ryan Companies proposal will eliminate prime tailgate

lots. Other surface lots will be developed in the future.

Agreement by City of Minneapolis, State of Minnesotaand Vikings to work together to expand tailgate zone in

2012. Term Sheet: generally east and south.

Additional Vikings data/research. Updated fan survey on tailgating June 2013.

Impark study April 2013.


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CURRENT TAILGATING OPPORTUNITIES

AT MALL OF AMERICA FIELD

1) Vikings-branded lots.

Purple Lot 1, Purple Lot 2, Purple Lot 3. 822 spaces.

2) Private lots within current tailgate zone.

Bounded by Mississippi River on the north, 6th

Street S. on the south, 11thAvenue S. on the

east and 4thAvenue S. on the west.


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CURRENT TAILGATE ZONE

Vikings-Branded Lots

Four tailgate lots Purple Lot 1, Purple Lot 2, Purple Lot 3, Gold Lot

822 spaces

Current Tailgate Zone Bounded by Mississippi River on the north, 6th

Street S. on the south, 11thAvenue S. on the

east and 4thAvenue S. on the west.


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CURRENT VIKINGS GAME DAY PARKING


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NEW STADIUM TERM SHEET - 2012

Tailgating

As a part of the definitive documents, the City andthe Team will work together to expand the currenttailgating boundaries on surface parking lotsgenerally East and South of the stadiumunderstanding that certain areas will not bepractical for tailgating. Once tailgating areas havebeen specifically identified and agreed upon, theCity will amend City Ordinance Title 13,319.310 toinclude such areas. In addition, the City and Teamwill explore tailgating areas along current andfuture LRT lines. It is expected that any costs(e.g. cleaning) associated with tailgating onsurface parking lots will be paid for by the ownersof such lots.


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VIKINGS TAILGATING SURVEY

June 2, 2013.

21,751 Single-Game Ticket Buyers andSeason Ticket Owners.

3,112 respondents (14.3% response rate).

841 fans host weekly tailgate activity .

Average 10 guests per tailgate activity/vehicle.

Approximately 8,400 tailgating participants. Believe total number is closer to 10,000.


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TAILGATING SURVEY

EXECUTIVE SUMMARY

More than half (64%) of fans surveyed feel it is very importantto have the ability to tailgate at the new Vikings stadium.

72% of fans tailgate at least one time per season, withroughly 36% of fans tailgating for at least 5 home games.

Of the fans that tailgate, 56% are located in Vikings-brandedparking lots.

On average, 10 guests attend a hosted tailgating activity. More than half of fans (61%) are a guest at a tailgating site

rather than a host.

Even if a shuttle service was provided, 54% of fans would not

consider parking or tailgating in a lot further away from thestadium.

Due to limited proposed space around the stadium, 31% offans would consider using a shared tailgating space for gameday activities; 40% of fans said maybe.


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TAILGATE DISTRICT

EVALUATION PROJECT April 2013 Impark.

Focused on four areas.

Downtown property inventory Alternate site considerations

LRT & business integration

Licensing recommendations

Open air surface parking lots only. Does not includeparking garages, parking ramps or hotel parking lots.

Included common name of location, street address,number of parking spaces, walking distance and walkingtime to stadium site.

Included properties inside current and proposed tailgatingzones, as well as additional large locations outside ofboth zones.

Vikings developing color-coded map of parking lotinventory.


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RECOMMENDATIONS Expand tailgate zone in a way that offers tailgating

opportunities within immediate vicinity of new stadium. Zone should provide flexibility as development occurs.

Sensitive to Elliot Park on the south and the MississippiRiver on the north.

Revisit licensing requirements and ordinances related totailgating activities. Ensure this is a responsible activity.

Hold all lot owners accountable to City ordinancerequirements.

Provide list of parameters and easy-to-follow instructions toseek a tailgate permit.

Vikings communication with fans where and how.

Collaborate with team to discuss tailgating opportunitieswith private lot owners located within expanded zone. Build interest in being a responsible tailgating host.

Discuss communications strategies to ease licensingprocess.

Develop next steps/timeline with City of Minneapolis.

Tailgating Presentation

Documents