Supply Chain Overview_unilever Vietnam

7/31/2019 Supply Chain Overview_unilever Vietnam

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Nguyen Anh Nguyen

Supply Chain Vice President, Unilever Vietnam


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UL Supply Chain

IntegratedPlanning

People & Information Technology (IT) Connectivity


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PURCHASING

REGIONAL SOURCINGPLANNING

R & D MANUFACTURING

CUSTOMER SERVICE

ULV Supply Chain Organization


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PLAN


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Demand Planning

Supply Planning

Category Planning

PLAN


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Demand Planning

The objective of Demand Planningis to FORECAST:

What products are wanted When they are required

How many of those products

are wanted

Who wants them


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Demand Planning [cont.]

Creates the most

realistic view of WHATour customers will buy

through interpreting

differentiated planningstrategies to support

decision making.

Analyzing & generatingthe baseline forecast

Event planning &Market Intelligence planning

Creating the consolidated

unconstrained demand plan

Master data management


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Creates a feasible supply plan driven through interpreting

differentiated planning strategies, satisfying customer

requirements, optimizing stock and asset utilization

Supply Planning

Capacity planning

Plan & execute Materials Requirements (MRP)

Inventory planning and analysis

Distribution Requirements Planning (DRP) / Replenishment

Plan & execute Production Scheduling


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Category Planning

Establishes the most

effective supply networkand planning strategy toensure proper productavailability

Main tasks: MANAGING INNOVATIONS & ACTIVITIES

Designing, determining & managing the supply network (OTIF)

Deciding stock allocation

Managing the Portfolio

Managing local, regional and global innovations


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SOURCE


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Responsible for the sourcing of materials and goods

analysing market behaviour & trends

selecting most qualified suppliers

developing & managing supplier relationship tomaximise the value added to the total business.

SOURCE

Supply Management/ Buying


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Supply Mangement RegionalOrganisation

Supply Market

MSM

Categories/

Product Groups

CSM

Countries

NSM

Competitive Costs

Supply Market focus (global alignment)

Market Intelligence

Materials/Suppliers Strategies

Price forecast (regional)

Innovation Partner of Choice

Innovation Management

VIP program management

Support Product Group

R&D interfaces

Supply Management Excellence

Suppliers Integration/DevelopmentSQA/CSR

E.procurement enablers

SM FIM

Information Management/Reporting

Customer Service

SM implementation (supplier service, Quality, Logistics)First contact to local business team

Local Implementation of Innovation and VIP Projects

Material strategy deployment into the local business

Management of local portfolio

SOURCE


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National Supply ManagementInteraction with otherfunctions

Risk

Management

Legal

MA

AP

Suppliers

Development

QA

Planning

NSM(Buying)

SOURCE


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Regional Team

MA SM Planning Development

Local Team

MA SM Planning Development

Regional networkRegional sourcing planLeverage regional scale

SOURCELocal vs Regional TeamInteraction


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DELIVER


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* It cost ___ times more to get a newcustomer than to retain an existing customer.

* _____ of dissatisfied customers do not

complain directly. But they will tell an

average of ___ others about theirdissatisfaction.

* Dissatisfied customers are more likely to

seek another solutions provider than to

make their complaints. And ______ will notreturn.

5

20

96%

90%

Customer Service Excellence

CSE


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'First choice for our customers. First choice for ourconsumers.' We are the first choice for our customers and consumers everyday. We deliver excellence for our brands at point of sale through partnering withour customers and through our unique insights.

Our Vision

STOCK

OPTIMIZATION


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Customer Services Excellence (CSE)

Collaborating withcustomer to drive

On-shelf availability

and optimize theend-to-end

supply chain

Managingwarehouse

& distribution

Defining& developing

CustomerService strategy

Managing theinterface betweenthe customer andour CS operations

and improvingthe Order-to-Cash cycle

Anticipating, fulfilling and exceeding customer needs


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Bacninh DC

Danang DC

VSIP DC

17 April.2006

01 June.2006

01 October.2006

* Warehouse management

* Transportation management

Biggest Distribution Center in Vietnam

* Agents : 209

* K/As : 12 (386 stores)* Drop points : 267


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7:00


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Thank You

Supply Chain Overview_unilever Vietnam

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