STRONG Pitches

PITCHING IS A SKILL

ATTENTION

TWO MANY BRAINS

LIZARD

MID

NEO CORTEX

LIZARD

MID

NEO CORTEX

90% FILTER = BORING, DANGEROUS, COMPLICATED

CROSSING THE CHASM

NON THREATENING

PLEASANTLYNOVEL

BORED

CONFUSED

THREATENED

FRAMES - DEATHMATCH

SET THE FRAME – WIN THE GAME

POWER

! < >

PRIZE

>>

TIME

!

ANALYST BriefYouTime pressureRiskTensionConsequences…

STATUS

5 minutes

INTRO – 20s

EDUCATIONAL, HOME RUN, EXPERT

IDEA 60s

PROBLEM, TIMING {So, Ec, Te}

Target Customer, Competition,10x Benefits,

SOLUTION 60s

Unit EngineCompetitionSecret Sauce

INSIGHT 120s

IntriguePrize

Withdraw

Offer 30s

Q&A

Come prepared with 20 answers

Take hostile questions off-line

The 99.99% answer - conversation

Be Miss Universe

Highlight your second USP

[email protected]

PPT’s don’t get funded

Not getting funded = ?

Be humble

Work on your pitch