Strategy - The elephant in the room
Jul 15, 2015
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Transcript
What/ How?
AGENDA
Why? Why?
Lack of clear direction
Conflicting strategies
Unhappy staff
Loss of focus on innovation
Problems…
And a lot more!
Why?
What/ How?
AGENDA
Strategy
A cohesive response to an important challenge.
Unlike a stand-alone decision or a goal, a strategy is a coherent set of analyses, concepts, policies,
arguments, and actions that respond to a high-stakes challenge.
Rumelt, R (2011). Good Strategy/Bad Strategy: The difference and why it matters
VMOST
Vision / Mission
Objectives
Strategy
Tactics
Clear, Concise,
Repeatable
Broad but Specific. Themes
Precise SMART
Actionable Granular Tasks & Projects
Objectives Strate
gic Th
em
e
Strategic
The
me
Strategic
The
me
Vision/Mission
T T T T T T T T T
T T T T T T T T T
Change Portfolio
Portfolio of Change
Sales & Marketing
Operations Customer Service
Finance Etc….
It’s a great idea..
Why wouldn’t
we…
We’ve chosen a vendor…
The boss says…
Our client wants…
AND WE HAVE A BUSINESS CASE!!!
But what really happens…
So what can we do as BAs?
Know the VMOST
Define the path
Know the Environment
Ask “Why”
Know the VMOST
Vision / Mission
Objectives
Strategy
Tactics
Align or Define!
Objectives Strate
gic Th
em
e
Strategic
The
me
Strategic
The
me
Vision/Mission
T T T T T T T T T
T T T T T T T T T
Change Portfolio
And how our projects fit
Defining the path…
Assess Current State
Define Future State
(Outcomes & Objectives)
Analyse Gap & Risks
Define Options (Change
Strategies)
DELIVERY
Idea, Need, Opportunity
The O, S & T for the change project
External Factors
Objectives Now ?
Economic
Legal
Political Social
Environmental Technological
Vision/Mission
PESTLE
The big question…
Why
The problem of…..
Is affecting….
The impact of which is….
A successful solution would….
Problem Statement
What problem are we trying to
solve? Who are our
stakeholders?
Why should we care?
What are the benefits? How do
we know it’s done?
This aligns with our stated strategy by….
And would help us meet our objectives of….
+ Strategic Alignment Statement
Illustrates strategic
alignment
How can the benefits/
outcomes be linked to strategy?
Know the VMOST
Define the path
Know the Environment
Ask “Why”
• Where in your organisation are your business analysts located ?
• How are you adding value?
• Where do you think the BA adds most value?
• How do we measure that value?
www.blackmetric.co.uk
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