Caitlin Kraft-Buchman: The Strategic Message THE POWERFUL BUSINESS STORY: THE ART OF THE PITCH
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Caitlin Kraft-Buchman: The Strategic Message
THE POWERFUL BUSINESS STORY: THE
ART OF THE PITCH
= POWERFUL
BUSINESS
PRESENTATION
STRONG STORY
THE ELEVATOR PITCH
One Minute
THE ELEVATOR PITCH
One minute to say it
all…
THE ELEVATOR PITCH
Your Story
AN EFFECTIVE BUSINESS PITCH IS
ONE THAT TELLS A STORY…
A Problem
A Solution
THE Problem Solved
THE STORY OF
Your Vision
THE STORY INCLUDES
Why ?
How ?
What ?
START WITH…
WHAT WE DO
HOW WE DO IT
MISTAKE
WHAT WE DO
HOW WE DO IT
MISTAKE
WHY
?
BEGIN WITH INSPIRATION: WHY
WHY
ARE YOU…?
WHY?
BECAUSETHERE’S A PROBLEM.
(WHO HAS IT?)
WHY
YOU.
Your experience with
these problems
(Tell a story, an anecdote.)
HOW WILL THE PROBLEM BE
SOLVED?
The Creative Solution
“We could be…”
NOW, THE WHAT…
Obstacle/Opponent
Apathy, Bad Governance, Legacy
Systems,Mistrust, Buy in…
WHAT STANDS IN (Y)OUR WAY?
What do you want ?
(Offer a way out of the(ir)
problem)
THE FINALE
exposition
rising action
climax
falling action
dénouement
THE DRAMATIC ARC
Exposition:
Why are you…?
The Heroine.
THE DRAMATIC ARC
rising action:
Because …
There’s a problem…
The Obstacle / The Villain
THE DRAMATIC ARC
Climax:
Your experience with the
problem
+ a story
THE DRAMATIC ARC
falling action:
your creative solution
The Solution.
THE DRAMATIC ARC
dénouement:
the next step
call to action
THE DRAMATIC ARC
• exposition: Why? The Heroine.
• rising action: Because … a problem…
the Obstacle/ Villain.
• climax: Your experience . Story.
• falling action: how? your creative solution
• dénouement: what is the next step & call to action
THE DRAMATIC ARC
WE’RE GOING TO TRY !
NOW…
• 5 minutes: Write ideas on sheet.
• Turn to person next to you. They are your team
• 5 minutes: Practice your pitch with team mate out
loud
• Practice your team mate’s pitch
• 15 minutes: Brave volunteers pitch
INTERACTION!
10 MINUTES: PRACTICE
15 MINUTES: PITCH & DISCUSS
exposition: Why are you doing this? The Heroine.
rising action: Because there is a problem… (who has it?)
the Obstacle/ Villain.
climax: Your experience w/ the problem/s an anecdote
falling action: HOW? your creative solution “We could be…”
dénouement: What do you want? the next step. a way out of the problem &
call to action
(
…
THE DRAMATIC ARC
THE PITCHES!
CRITIQUES & PRACTICE
WRAP UP
Caitlin kraft-buchman
The strategic message.com
GOOD LUCK AT YOUR NEXT
MEETING
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