Storytelling Techniques: The Art of Storytelling in a Digital Age

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“The Hollywood STORY FORMULA!

SELLS ProductsBRANDS and YOU!

that

mailto:[email protected]

HOW TO CREATEGRIPPING STORIES

THAT PEOPLE JUST CAN’TGET enough of



Digital MarketerCo-Founder

Native CommerceCo-Founder

Digital RetailersAssociationCo-Founder

• Copywriter • Investor • Advisor • Story Teller

• Singer • Fisherman • Foodie • B0urbon Lover


“Those who tell the stories rule the

world”


sir John Montagu 1748

Broca's & Wernicke's

area

RECALL &Inclusion

how our brain processes stories

Insula Area & frontal cortex


“WHERE WERE YOU”



“WHERE WERE YOU ON JUNE 17TH 2001”



“65% of All conversations are stories & gossip”



“so what is drama?”



“Nothing is interesting other

than trouble”



“SET THE SCENE”



“WHAT SETS THE SCENE?”• Color • Season • Time • Texture • Geography • Mood

• Loud/Quite • Light / Dark • Hot / Cold • Awkward • Pressure • Mindset


Start

inciting incident

obstacle

villan

climax (OBSTICAL OVERCOME)

tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than BEFORE

villan looses

get the girl

love interest

THE STORY FORMULA



Start

inciting incident

obstacle

villan

climax (OBSTICLE OVERCOME)

tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than normal

villan looses

get the girl

love interest

THE STORY FORMULA



Start

inciting incident

obstacle

villan


tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than normal

villan looses

get the girl

love interest

THE STORY FORMULA

Start

inciting incident

obstacle

villan


tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than normal

villan looses

get the girl

love interest

THE STORY FORMULA


“Nothing is interesting other

than trouble”



“now I can tell a story, so what?”



“how to uses your new powers”• develop deeper relationships fast • raise money for your projects • bring life to your company • humanize your products & services • write sales letters & video scripts • make sales in person



“My Gift from ELLEN!”



“homework!”



“watch 10 movies with the screenplay

on your lap!”scriptologist.com


http://scriptologist.com

text me your name and email for my slides



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Storytelling Techniques: The Art of Storytelling in a Digital Age

Business