Storytelling: Sharing Your Mission Powerfully · May 19, 2011 Storytelling: Sharing Your Mission Powerfully Step 1: Dial-In U.S.: 866.740.1260 Access Code: 9492105 Step 2: Web Login

May 19, 2011

Storytelling:Sharing Your Mission Powerfully

Step 1: Dial-InU.S.: 866.740.1260

Access Code: 9492105

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What we’ll cover today

Definition

Fundraising:The raising of assets andresourcesfrom various sources forthe support of anorganization or a specificproject.

~ Source: AFP Fundraising Dictionary,(Association of Fundraising Professionals)

Definition

Development:The total process bywhich an organizationincreases publicunderstanding of itsmission and acquiresfinancial support for itsprograms.

~ Source: AFP Fundraising Dictionary,(Association of Fundraising Professionals)

• Telling Your Story - Intro

• Asking – Take Action

• Maximize Relationships– Stay Relevant

• Managing Data

The Secret to Fundraising:Clear, Bold Communication

• Telling Your Story - Intro

• Asking – Take Action

• Maximize Relationships– Stay Relevant

• Managing Data

The Secret to Fundraising:Clear, Bold Communication

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Thousands of messagesbarrage us every single day.

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How can you stand out?

The most overlooked & importantcomponent of development.

Communication

Communication is the transfer ofemotion.

~ Seth Godin, Author & marketing guru

Support moves toward boldnessand clarity of communication

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Clear Adjective

1. free from doubt or confusion

2. certain in the mind; sure

3. easy to see or hear; distinct

4. evident or obvious

Collins Essential English Dictionary

2nd Edition 2006 © HarperCollins Publishers 2004, 2006

Clear, Bold Communication

Bold Adjective

1. courageous, confident, andfearless

2. immodest3. standing out distinctly;

conspicuous

Collins Essential English Dictionary

2nd Edition 2006 © HarperCollins Publishers 2004, 2006

Clear, Bold Communication

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Storytelling: Primary way of learning

Andy GoodmanAndy is best known for hisspeeches and workshops onstorytelling, presenting, designand strategic communications.

Storytelling

http://video.google.com/videoplay?docid=-289257716014946841#

Lori’s Storytelling Criteria

• Tell a story about an actual person or family,using name/age/descriptors so your listenercan visualize.

• Use words that emotionally connect thelistener to your work and the person you’respeaking about. No jargon.

• Tells the listener about YOUR work and how itmakes a difference in the life of a real person.

• The story must be short – 2 minutes or less.

“True does not mean factual (though itmay be factual); true means accurately

reflecting human experience…

• What was life like before…

•What happened?

•What is life like now?

Storytelling Format

Sharing Your Mission Powerfully

“A story is a way to saysomething that can’t

be said any other way.”

Storytelling

Master coaching:

• Julane - Tell your story.

• Receive coaching & feedback.

Clear, Bold Communication

Storytelling

Master coaching:

• Josh Reimnitz - Tell your story.

• Receive coaching & feedback.

“Give people a fact or an idea andyou enlighten their minds; tell thema story and you touch their souls.”

~ Hasidic Proverb

Storytelling

Resources & Links

Why Storytelling is Essential for Business Leadersby Chris Grahams, November 9, 2010http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/

The Rise of the Corporate Transmedia Storytellerby Steve Rubel, Oct. 12, 2010http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel

Andy GoodmanKeynote Address: Story as Best Practice: 2006http://video.google.com/videoplay?docid=-289257716014946841#http://www.thegoodmancenter.com/

Digital Storytelling From Soup to NutsSocial Brite Tutorial July 21, 2010http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/

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Upcoming WebinarsX & Y. What does generation have to do with giving?Melissa S. Brown, former Giving USA editorJune 16

Creating A Powerful, Simple Donor Cultivation PlanBoots Hoffman, National Major Gifts ConsultantAugust 18

Master Coaching with Lori:Year-end Fundraising Appeals that Deliver!September 15

What Your Video Says About YouDawn Mikkelson, Emergence PicturesOctober 20 25

[email protected]

www.LoriJacobwith.com

952- 949-2105

http://twitter.com/LJacobwith

Lori Jacobwith

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questions as screen changes.