Stop Pricing Yourself Poor

Page 1 <img data-url='document/stop-pricing-yourself-poor.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/1.jpg' width='140' height='200' /> Spark Ideas!

Say SomethingSpark Something

Page 2 <img data-url='document/stop-pricing-yourself-poor.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/stop-pricing-yourself-poor.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/3.jpg' width='140' height='200' /> Stop Pricing Yourself Poor

Page 4 <img data-url='document/stop-pricing-yourself-poor.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/stop-pricing-yourself-poor.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/5.jpg' width='140' height='200' /> $45Motel 6

The Ritz-Carlton

$500+

Page 6 <img data-url='document/stop-pricing-yourself-poor.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/6.jpg' width='140' height='200' /> #1 — Pinpoint the Pain

Page 7 <img data-url='document/stop-pricing-yourself-poor.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/7.jpg' width='140' height='200' /> #2 — Provide a Solution

Page 8 <img data-url='document/stop-pricing-yourself-poor.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/8.jpg' width='140' height='200' /> #3 — Prospects will Pay

Page 9 <img data-url='document/stop-pricing-yourself-poor.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/9.jpg' width='140' height='200' /> 7-Eleven Doesn’t Sell SlurpeesThey Sell Convenience

Page 10 <img data-url='document/stop-pricing-yourself-poor.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/stop-pricing-yourself-poor.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/11.jpg' width='140' height='200' /> #1 — Progressive Price Points

Page 12 <img data-url='document/stop-pricing-yourself-poor.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/12.jpg' width='140' height='200' /> #2

Product Options & Add-ons

Page 13 <img data-url='document/stop-pricing-yourself-poor.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/13.jpg' width='140' height='200' /> #3 — Price Differentiation

$359

$542 $416

$883

Page 14 <img data-url='document/stop-pricing-yourself-poor.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/stop-pricing-yourself-poor.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Stop Pricing Yourself Poor' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022031912/55bb0ffcbb61eb211b8b457f/html5/thumbnails/15.jpg' width='140' height='200' /> Bradley Batt@bradbatt

brad.me

May 16th, 2012Spark Plaza

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Stop Pricing Yourself Poor

Business

spark ideas

spark plaza

price differentiation

progressive price points

pricingyourself poor