Page 1 Chris LemaPage 2 Page 3 Page 4 Page 5 Awaken the Intrigue APage 6 Begin &End Often BPage 7 Create lotsof Contrast CPage 8 Draw themin w/ Stories DPage 9 EmotiondrivesAttention EPage 10 Focus on the Big Idea FPage 11 Page 12 Page 13 Page 14 Page 15 Page 16