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@duaneforrester
Bing Webmaster ToolsSpeaks at shows, runs forums and blog,
provides guidance on new WM tools
www.bing.com/toolbox/webmasters
Does he have a clue?15 years as an inhouse SEO; ran seo at MSN;
has helped GM, Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
And this helps me how?Blogging since 2001; owns 150 domains;
runs several websites of his own
http://twitter.com/DuaneForrester
what does duane do at bing
Content Social User Experience Link Building SEO
UNDERSTANDING
THE WEB
UNDERSTANDING
THE USER
Reorganize the Web for Task Completion
Not just browser, but
devices, services and
social networks
Not just mouse and
keyboard, but also
voice, touch, gesture &
vision
Creation of new
information via social
graph and geospatial
index
Information Architecture
Interaction Model
Entry Points
Reinventing Search Across 3 Dimensions
• Build social followers & fans
organically
• Wall posts/tweets with links
are perceived as more
credible and useful
• Get the basics of SEO
covered, then focus on
content
• Its worth repeating:
unique, compelling content
still works
• So you want more shares for your content, do you?
Try these ideas.
• Create lists: people love to consume content in
list-form. Its quick, easy and simple.
• Use hooks: ego, humor, anger, contrarian – be
careful with them, but when used well, they are
highly effective.
• Participate in communities: when you are
valued member of a community, the community
supports you.
• Share others’ information: people love when
what they share gets shared itself. Share from
trusted sources.
• Ask questions: your followers will love the
interaction and it’ll grow your following as
others engage.
Rising Expectations
Constraints, Opportunities
Schema.org and Other Languages
Core Strategies Op. Strategies Tactics
http://socialmediatoday.com/julie-blakley/1516266/7-brands-getting-creative-vine
Trusted RSS feeds
Copy & Paste
AUTOMATED
AU
TO
MA
TED
MANUAL
www.bing.com/webmaster
www.hootsuite.comtapbots.com/software/tweetbot/
www.echofon.com/
statigr.am/inst.me/
www.curalate.com/www.evernote.com
www.ifttt.comwww.trackur.com
www.sprinklr.com/www.visibletechnologies.com/
www.socialmention.commehdoh.com/
http://elastic.io/about.html
• https://zapier.com/#
• Zapier is more user friendly
than IFTTT, though IFTTT
has better channel choices.
Alexa.com
Board Reader
Sysomos
Facebook Insights
Follower Wonk
Google Insights
How Sociable
Ice Rocket trends
Buffer
• Klout
• Peerindex
• Kred
• Mention Map
• Social Mention
• Statigram
• Twitter Counter
• Tweetreach
• Visual.ly
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