State of Search Presentation

C R E AT I N G K I C K A S S V I D E OC O N T E N T T H AT P E O P L E

W I L L A C T U A L LY WA N T T O WAT C H

DEANDRÉ UPSHAWWHO AM I & WHY SHOULD YOU CARE?

• I’m a Baylor Bear.• I’ve been producing video content professionally for

the web since 2008. • I’ve produced over 600 video campaigns for

companies like Mitsubishi, GoToMyPC, AriZona Iced Tea and Walgreens.

• I’m a washed up former YouTube personality.

TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM

01.Why: I’ve Seen The Future And It’s Between 60 & 90 Seconds Long

02.What: The Three Most Important Components of Video Production

03.How: How Do I Get People To WatchMy Sh**?

01.I’ve Seen The Future And It’s Between 60 & 90 Seconds Long

VIDEO ISN’T A MAYBE.I T ’S A MUST.

“ SOC IAL V IDEO GENERATES1200% MORE SHARES THAN

TEXT AND IMAGES COMBINED . “

BRIGHTCOVE

02.The Three Most Important ComponentsOf Video Production

STABILIZATION.

LIGHT.

AUDIO.

03.How Do I Get People To See My Sh*t?

CREATE CONTENT YOURAUDIENCE ACTUALLY WANTS.

CREATE GOOD CONTENT YOUR AUD IENCE ACTUALLY

WANTS.

PUT YOUR CONTENTWHERE YOUR AUD IENCE IS .

“NAT I VE V IDEO UPLOADS TOFACEBOOK HAVE 10X H IGHER

REACH COMPARED TO YOUTUBEL INKS . “

SOCIAL BAKERS

TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM