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revenue growth ($US) on x, market share of home Internet consoles on y axes; bubble size is comparative installed base Sony PlayStation 3 Market Development 2007-2012 ITCandor Infobomb Source and copyright ITCandor, 2013
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Sony Playstation 3 Market Development

Oct 19, 2014

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The market development of Sony's Playstation 3 in the home Internet gaming console market, showing revenue growth, market share and the comparative size of the installed base from Q3 2007 to Q4 2012
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Page 1: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

Sony PlayStation 3 Market Development2007-2012

ITCandor Infobomb

Source and copyright ITCandor, 2013

Page 2: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q2 2007

Page 3: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q3 2007

Page 4: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q4 2007

Xmas

Page 5: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q1 2008

Page 6: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q2 2008

Page 7: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q3 2008

Page 8: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q4 2008

Xmas

Page 9: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q1 2009

Page 10: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q2 2009

Page 11: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q3 2009

Page 12: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q4 2009

Xmas

Page 13: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q1 2010

Page 14: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q2 2010

Page 15: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q3 2010

Page 16: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q4 2010

Xmas

Page 17: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q1 2011

Page 18: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q2 2011

Page 19: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q3 2011

Page 20: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q4 2011

Xmas

Page 21: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q1 2012

Page 22: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q2 2012

Page 23: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q3 2012

Page 24: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

20%

30%

40%

50%

60%

-50% 0% 50% 100% 150% 200% 250% 300%

Revenue Growth

Mark

et

Share

Q4 2012

Xmas

Page 25: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

At the end of 2012 Sony had an installed base of 49 million PS3s, having shipped 76 millioncumulatively since the launch in 2006It held a 40% share of the home Internet gaming console market and had generated $20 billion in revenues for hardware aloneThe PS4 was launched on the 20th February 2013

Page 26: Sony Playstation 3 Market Development

Sony PlayStation 3 Market Development2007-2012

Source and copyright ITCandor, 2013

revenue growth ($US) on x, market share of home Internet consoles on y axes;bubble size is comparative installed base

For More Information onGaming Console Markets

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Source and copyright ITCandor, 2013