Sony playstation presentation

Sony Playstation

Company Overview/Values

“Joining the SCEA team means taking on challenges in a dynamic and vibrant environment. Our employees are dedicated to defining and championing interactive entertainment for all consumers - it's our mission.”

Integrity, Personal Growth, Respect, Creativity, Teamwork.

http://us.playstation.com

History

Founded in 1994

Introduced in U.S. in 1995

Sold more than 100,000 units in first weekend.

Playstation, PS2, PS3, PS Vita, PSP, Playstation Network.

Possible PS4

Mission Statement

“To define and Champion interactive entertainment for all consumers.” – PS Website

Purpose of the Company (What does it DO?)

“We take pride in attracting the brightest minds from around the world. By hiring the best people in the industry and giving them the resources, support, and freedom they need to succeed we are creating the future of electronic entertainment.”

Provide entertainment to people of all ages.

Create a product that can give people the entertainment they deserve

Use In Education

Students can now use existing 'games based technology' platforms like PSP to access real and engaging educational content.

ConnectED

‘game-based’ learning

Used in over 1000 schools across the world.

Use In Home

Used as a gaming console for friends and family members to have a good time.

Used as a web browser.

Used for movies, TV Shows, and other apps.

A DVD, video game console, CPU, and Movie Theater all in one unit.

Use In Business

Developing more units every day.

Trying to think of the ‘next best’ product to sell and release.

Becoming more popular with advances in gaming and the amount of gamers.

Money Making

Playstation conventions

Game sales, unit sales, product testing

Similar Sites/Companies

Nintendo

Xbox

PS In The Media

PS4 is in high demand because of its competition and hype against the Wii U. http://www.slashgear.com/why-the-playstation-4-is-already-in-high-demand-13277722/

PS4 is changing and getting more popular way before its release date. Controller charges when it sleeps. Comes with a headset. http://www.ign.com/articles/2013/03/28/playstation-4-the-coolest-stuff-you-probably-didnt-know

Sony Playstation aims for return to glory. http://www.nytimes.com/2013/02/21/technology/sony-unveils-playstation-4-aiming-for-return-to-glory.html?_r=0

My Job

Director, Brand Marketing - Entertainment & Gaming

Description:

“Reporting into the Senior Director, lead a team of Brand Managers in developing product strategy, designing and launching best in class marketing campaigns for first party games.”