Sony Bravia LCD components and partners

Presented byTimothé Bourgeois

Benoit BrunetThomas Chouan

Gregory KouyoumdjianClément Miquel

-Created in 1946 -The company started to be famous

thanks to the transistor radio in 1954

-The actual name « Sony » was born in 1958

-The first color tv « Trinitron » in 1968

-The first VHS tape in 1978

-The first LCD Bravia in 2005

-The blu-ray at the end of 2006

-The Bravia B4000 first flat screen portable 2008

Company Presentation / HistoryCompany Presentation / History

- Best Resolution Audio Visual Integrated Architecture

- High-definition product : Tv full-hd and Home-theater

- The TV line goes from 32’ to 52’, all full HD (1080p) by HDMI

- Technology DMeX, internet connection

- The Eco Thinking

The Bravia range “ Colors like no other”The Bravia range “ Colors like no other”

Market Estimation

The LCD MatrixThe LCD Matrix

Scheme of a TFT/LCDScheme of a TFT/LCD

- It is a sandwich like structure

- The liquid crystal filled between two glass substrates namely TFT Array Glass and Color Filter

- Liquid crystals move according to the difference in voltage between the Color Filter and the TFT Glass

- The main suppliers of Sony are AU Optronics (AUO) and Chi Mei Optoelectronics (CMO)

- The micro-processor in the bravia range come from the sony’s factories.

- A partnership with Intel is coming soon for the mps.

The TFT/LCD structure and The TFT/LCD structure and supplierssuppliers

With Samsung:

- Creation of a join venture to build a factory in 2004- A cost join venture of 2 bilions dollars- The factory is located in Tangjeong (south Korea)- 60000 manufacture units by month

With Sharp:

- Creation of a co-company - 34% by sony - Located in Sakai (Japan)- Finish in march 2010- Cost of building = 2,8 bilion dollars- Forcast on 36000 and 72000 manufacture units by month

Partnerships Partnerships

With IBM and Toshiba:

- Factories Specialized in nano-burning - Semi-conductors - Electronic Chips

Partnerships Partnerships

AU Optronics : AU Optronics Corp. (AUO) is Taiwan's largest and a worldwide top 3 manufacturer of thin film transistor liquid crystal display panels (TFT-LCD).

Chi Mei: Optoelectronics : the 4th largest supplier of TFT-LCD panels in the world

Intel : futur partnership for the mp in the TV

Partnerships Partnerships

Conclusion

Sony has chosen to do a lot of partnerships

Because Partnership can reduce the costs

Because Partnership can guarantee a better quality

Partnership make the work of an Industrial marketer harder but is very efficient for the company

Recommendations

Sources

-Wikipedia.org

- Sony.com

- au-optronics.com

- chi.meioptoelectronics.com

- Employee from Praxair Electronics

Thank you for listening!

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