Sony Bravia LCD components and partners

• 1. Presented by Timoth Bourgeois Benoit Brunet Thomas Chouan Gregory Kouyoumdjian Clment Miquel

2.

• -Created in 1946

• -The company started to be famous thanks to the transistor radio in 1954

• -Theactual name Sony was born in 1958

• -The first color tv Trinitron in 1968

• -The first VHS tape in 1978

• -The first LCD Bravia in 2005

• -The blu-ray at the end of 2006

• -The Bravia B4000 first flat screen portable 2008

Company Presentation / History 3.

• B estR esolutionA udioV isualI ntegratedA rchitecture

• High-definition product : Tv full-hd and Home-theater

• The TV line goes from 32 to 52, all full HD (1080p) by HDMI

• Technology DMeX, internet connection

• The Eco Thinking

The Bravia range Colors like no other 4. Market Estimation 5. The LCD Matrix 6. Scheme of a TFT/LCD 7.

• It is a sandwich like structure

• The liquid crystal filled between two glass substrates namely TFT Array Glass and Color Filter

• Liquid crystals move according to the difference in voltage between the Color Filter and the TFT Glass

• The main suppliers of Sony are AU Optronics (AUO) and Chi Mei Optoelectronics (CMO)

• The micro-processor in the bravia range come from the sonys factories.

• A partnership with Intel is coming soon for the mps.

The TFT/LCD structure and suppliers 8.

• With Samsung:

• Creation of a join venture to build a factory in 2004

• A cost join venture of 2 bilions dollars

• The factory is located in Tangjeong (south Korea)

• 60000 manufacture units by month

• With Sharp:

• Creation of a co-company

• 34% by sony

• Located in Sakai (Japan)

• Finish in march 2010

• Cost of building = 2,8 bilion dollars

• Forcast on 36000 and 72000 manufacture units by month

Partnerships 9.

• With IBM and Toshiba:

• Factories Specialized in nano-burning

• Semi-conductors

• Electronic Chips

Partnerships 10.

• AU Optronics : A U Optronics Corp. (AUO) is Taiwan's largest and a worldwide top 3 manufacturer of thin film transistor liquid crystal display panels (TFT-LCD).

• Chi Mei:Optoelectronics :the 4 th largest supplier of TFT-LCD panels in the world

• Intel : futur partnership for the mp in the TV

Partnerships 11. Conclusion

• Sony has chosen to do a lot of partnerships

• Because Partnership can reduce the costs

• BecausePartnership can guarantee a better quality

• Partnershipmake the work of an Industrial marketer harder but is very efficient for the company

• Recommendations

12. Sources

• Wikipedia.org

• Sony.com

• au-optronics.com

• chi.meioptoelectronics.com

• Employee from Praxair Electronics

13. Thank you for listening! 14. Do you have any questions? ?