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Marketing sony bravia PROJECT

Jan 23, 2018

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Page 1: Marketing sony bravia PROJECT
Page 2: Marketing sony bravia PROJECT

Founded: May 7, 1946

Founder : Akio Morita, Masaru Ibuka

Present CEO: Kazuo Hirai

Head quarter: Tokyo, Japan, Minato

The name ‘SONY’ is based on the Latin word Sonus, which means

‘sound’.

Page 3: Marketing sony bravia PROJECT

Sony’s first product was Rice Cooker (A Failure)

World’s first tape recorder G-Type (1950)

World's first commercially compact disc player Sony CDP-101 Oct1982.

World’s first Google TV (October 6, 2010)

27-OCT-2011- Sony Ericsson became a wholly-owned subsidiary of SONY

The world’s first LCD Laser Projector (2-july-2013)

World’s first Waterproof Smartphone XPERIA Z.(9feb-2013)

NEW YORK, Sept. 4, 2013 – Today Sony introduced the world’s first curved screen LED

television, model KDL-65S990A

SONY has sectors like BANKING and INSURANCE too.

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Audio Video Benefit, Entertenment

Television

Colour Television, LED, LCD Supporting Setup

Box

Smart TV, Slim TV, Live Recording

After sale service

in Reality

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• OLED TV

• 1 PRODUCT

• Over eight million self-illuminating pixels create a stunning picture with perfect black, contrast, and color like no other.

.

• 4K HDR TVs

• 12 PRODUCTS

• Transform your viewing experience with greatly increased clarity, color, and contrast.

• 4K Ultra HD TVs

• 12 PRODUCTS

• See astounding detail with up to four times more pixels on screen than Full HD.

.

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• HDR TVs

• 12 PRODUCTS

• Our High Dynamic Range TVs provide more dynamic, lifelike pictures with enhanced textures.

.

• Full HD / HD Ready TVs

• 3 PRODUCTS

• Experience the truest quality of Full HD whether it's with HD TV broadcasts or Blu-ray Discs.

.

• Smart TVs (Android TV)

• 10 PRODUCTS

• Just talk to find movies and TV shows on demand and use the power of Android to discover thousands of apps, games, and more.

.

• Smart TVs

• 14 PRODUCTS

• Head online to discover movies, TV shows, music, and more.

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X Series - 4K TV

4K Picture Perfect LED TV with Upscaled

4K Resolution by 4K X-Reality Pro

TRILUMINOS-Series

W950B/W950A/W900A Full HD 3D

Internet LED TV with X-Reality PRO

W800B Series

Stunning 3D Internet LED TV with X-

Reality Pro & One-Flick Entertainment

W700B Series

Internet LED TV with X-Reality Pro &

One-Flick Entertainment

W600B Series

Basic Internet LED TV with X-Reality Pro

and Smart Interface

R Series

LED TV with Crisp Picture & Unlimited

Wireless Sharing

P Series

LED TV with Clear Resolution Enhancer,

Smartphone/ USB Connectivity and FM

Radio

Explore All LED TV Series

Browse the full selection of Sony BRAVIA

LCD/LED TVs

Page 10: Marketing sony bravia PROJECT

2005- BRAVIA X-series (flagship brand)--widescreen Liquid Crystal Display TVs- HD- full color resolutions- detail display

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2009- Sony BRAVIA- KDL ZX5- Ultra thin LCD HDTV- Advanced LED Backlight

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KDL-LX900 Series- 3D BRAVIA with Full HDTV

(2010)

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KDL-HX80R Series- BRAVIA LED HDTV with 3D,

Blu-ray recorder (2010)

Page 14: Marketing sony bravia PROJECT

Jan 16, 2014, saw SONY unveiling the BRAVIA Full HD TV line-up-- offering X-Reality™ PRO picture engine, bringing stunning images to life from any source.

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• First Layer Protection

• (Plastic Covering For Scratch Protection)

.

• SECOND LAYER PROTECTION

• Thermacol And Cardboard Packaging For Transport Protection

.

• THIRD LAYER PROTECTION

• Super thick, double B-Walt Kraft paper, packaging for cushioning , anti-collision

Page 16: Marketing sony bravia PROJECT

4K High Dynamic Range

With the Next Generation of picture quality

Android TV™

Your smart TV just got smarter. Think of the experiences you love on your smartphone or tablet.

High Dynamic Range

It means better contrast, greater brightness levels and a wider colour palette.

QR Code

QR codes enable the user to get much more information about a product or story.

HIGH-DEFINITION MULTIMEDIA INTERFACE

To transfer digital video and audio between devices.

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