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©2010 Geary Interactive | proprietary | 1©2010 Geary Interactive | proprietary | 1

the world is watching::using social media to find and hire quality employees::Melonie Gallegos

Social Media Director


Agenda

+ Myths of social media+ How do employees find you?+ How can you find them?+ Take aways+ Question + answer

©2010 Geary Interactive | proprietary | 3

Web 3.0

Now

Totally Integrated

Personalization

Always Plugged In

“the semantic web”

©2010 Geary Interactive | proprietary | 4©2010 Geary Interactive | proprietary | 4©2010 Geary Interactive | proprietary| 4

The social media revolution: Fad?

http://vimeo.com/5846105


How many people use social media in the U.S.?

Who uses it?

Social Media Myths


Over 51.6% of U.S. internet users are on social networks, that’s

109.2 million people(eMarketer April 2010)

Social Media Myths


It’s for young people

Social Media Myths

©2010 Geary Interactive | proprietary and confidential | 7


It’s for young people

Social Media Myths


52% of Social Network Users are Adults

Baby Boomers are Big on Facebook•Fastest growing segment in adoption of social media networking (4% to 30% Aug ‘06 to Jan ‘10)•Facebook 100% growth 2008-2009

Teens Don’t Tweet•Some do •They prefer privacy and texting•Majority 18-34yrs, make over $60k yr•Used heavily for professional “expert” networking


It can be ignored

Myths of social media



It can be ignored



Whether or not a brand decides participate, they are out there talking.


It’s just for marketers




It’s just for marketers



It’s also for: HRCustomer ServiceProfessional Networking in all areas


Name the #2 search engine


YouTube is the #2 search engine in the world (only Google itself gets more searches!)---Comscore


• Google it• Facebook• Ask Twitter• LinkedIn• 3rd party employment sites

How do employees find you?


How can you find them? Network Within Your Employee’s Networks

260 friends

1600 followers

218 connections

1 Job Post+ Incentive $$=2,000 people


How can you find them? LinkedIn• Groups • Ads• Jobs Section• Outreach and

networking


How can you find them? Facebook• HR Page or

Tab• Ads• Add “Like”

buttons to your job posts


How can you find them?

• Create your HR brand• Manage your brand• Corporate social networking guidelines


HR brand examples


HR brand examples


HR examples


How can you find them? Advertise Socially• Social network advertisements, who’s your

demographic?• LinkedIn: professionals• Mashable: marketing and tech• Facebook: everyone• MySpace: entertainment and music

• Forums• Job tweets• Ask your publication if they will feature you on their

Facebook or Twitter


Publication Facebook & Job Tweets


• Posts to Twitter and Facebook• Website analytics tracks conversions

to submitting resumes. Where are they coming from? – tag the URL

• Clicks on job links – shorten URL with services like bit.ly

• Brand Monitoring• Use Buzz Monitoring tools like

Radian6, Overtone, Meltwater Buzz to monitor discussions and reach

Measure it like a marketer


Make it sharable! Add sharing buttons to all job post pages on your website – try addthis.com or sharethis.com

Make it easy to stay in touch. RSS feeds and subscribe options.

Integrate social media to job posts on your website


• Google them – people who manage their personal brand will manage yours well too

• Facebook and Twitter – the personality behind the resume. Is this a good cultural fit?

• LinkedIn – references live digitally • Look for this on resumes –

• LinkedIn, blog, Twitter, etc in contact information• Check for “experts” on Twitter and blogs

Spotting quality employees


• Use private tools• Intranets, first 2.0 tools for companies to use• Communication - Yammer, an internal Twitter• Next generation tools - Brainpark

Internal collaboration


is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on?

Internal collaboration


is a smart cloud platform that helps employees socialize their work with colleagues to increase collaboration and efficiency.

Internal collaborationCollaboration Journey

Topics/Tags


1. Don’t be creepy. Think about context.

2. Don’t be afraid.

3. Don’t expect everyone to participate. Ask, but don’t demand.

3 things to avoid


1. Be a networker (a social networker).

2. Create spaces and opportunities for discussion and job inquiries.

3. Utilize current employees social networks.

3 things you should do


@interactivem@gearyi

/gearyi /in/meloniegallegos/company/geary-interactive

www.gearyi.com

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