Social Strategy: A Conversation Around Challenges in Social Business

Social. Strategy. Delivered.

How does my company scale social media implementation strategically across the entire organization?

How does my company determine the ROI of social media?

Does my company need to have a social media presence?

How do I stay up to date with social media trends and best practices?

Other

10.3%

56.4%

7.7%

7.7%

17.9%

Survey Question: What's Your Biggest Challenge in Social Business?

Social. Strategy. Delivered.

Social Media has a

STRONG INFLUENCE on your website’s

search engine ranking, especially Google+.

Social. Strategy. Delivered.

!"#$%&'())$**

Texas Music Water increased their

Twitter community

over 300% in under 5 months.

Social. Strategy. Delivered.

What

KEY PERFORMANCE INDICATORS

does your company have in place to determine the

success or failure of

YOUR SOCIAL MEDIA INITIATIVES?

Social. Strategy. Delivered.

Pinterest is now the 3RD MOST POPULAR

social network In the U.S. behind

Facebook and Twitter.

Pinterest drives MORE REFERRAL

TRAFFIC than Google+, LinkedIn and

YouTube combined.

Social. Strategy. Delivered.

!"#$%&'())$**

IN LESS THAN SIX MONTHS,

Playboy Fragrances experienced:

227%  change in daily reach

609%  change in

community size

Social. Strategy. Delivered.

What are your company’s BARRIERS

to successfully becoming

A SOCIAL BUSINESS?

Social. Strategy. Delivered.

!"#$%&'())$**

Cisco Systems now has their Asia-Pacific PR team

using one Social Media Management System to publish,

listen, measure and optimize.

Social. Strategy. Delivered.

What are your company’s SOCIAL MEDIA

GOALS and

WHAT STRATEGY do you have

in place to reach them?