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Social Media: The Conversation of Success
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Page 1: Social Media:  The Conversation of Success

Social Media: The Conversation of Success

Page 2: Social Media:  The Conversation of Success

Local Business is Relationships

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Conventional Places to Network

•Business: Chamber, BNI

•Service Clubs: Rotary, Kiwanas, Lions

•Civic: Government, Volunteer, PTA

•Church

•Sports

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What's this whole Social Media thing?

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Social Media Isn't....• Advertising• Traditional Marketing• Web Page• Email

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Definitions of Social Media:

"Social media defines activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio."

- www.creativemediafarm.com

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Definitions of Social Media:

“Social media is the use of technology combined with social interaction to create or co-create value.”

- www.no2pen.com

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Social Media Is....

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146 Million active U.S. users - 50% log in every day

25 million active U.S. users - 8% of Americans

45 million active U.S. Users - one new member every second

2 billion videos viewed a day - 24 hours of video uploaded every minute

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Rank: 23Penetration: 42%Users: 1.9 Million

Facebook Usage Alabama

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Social Media Is Only For Young People. NOT!

• Millenials (18-35 years old) - 96% have already joined a social network - 350 billion dollars in spending power - Influenced by friends, not traditional advertising• BabyBoomers (47-65 years old)

- 41% have visited a social networking site - +55 Women fastest growing demographic on FB• Small Business

- 1 in 5 have incorporated Social Media in business

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Social Media:

Personal Business

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+ =/

Social Media Formula

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Ask Yourself Questions

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Market Analysis Questions:

• What differentiates my business from my competitors?

• What do I do better than my competitors?• What is the my most profitable customer

base?• What is my largest customer base?• How do my clients describe my services?

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Social Media Questions:

• Where does my target audience congregate online?

• What tone do these sites convey?• Do these sites reflect my mission?• Do these sites require me to be an

active or passive participant?• Where do these sites fall short?

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Where You Need To Be:

- Personal Profile- Company Profile

- Personal Profile- Company Profile

- Personal Profile- Company Profile

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Option: Link Your Profiles

Personal: > >

Company: >(Consider Services Such As Ping.FM To Link All Accounts)

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Grow Your Network:- Request Friend & Like• Check friends of most popular friends• Check Local & Friends Groups and Pages

- Follow• “Find People” Search: City/Town/Airport Code• Twellow.com – Check “Twellowhood”

- Invite to Connect• Search and Connect With Local Companies• Search and Connect with Local Groups

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Engage:• Mine For Friends• Acknowledge Birthdays• Be Positive & Optimistic• Don't Be Loud• Participate In Discussions• Develop Expert Status• Connect Others• Cross Promote• 2nd Degree Business Promotion

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Grand Bay Dental

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Social Media Strategy:• Build an Identity• Build a Relationship• Share Information• Market the Practice• Increase Revenue

Grand Bay Dental

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Benefits:• Improved Customer Service• Improved Customer Relations• Fewer Missed Appointments• Improved Dental Health• Revenue Growth

Grand Bay Dental

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I DON'T HAVE TIME!!

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15 Minute Social Media Schedule:

• 20% - Personal, Status Updates, Photos• 20% - Liking, Commenting• 20% - Disseminating News & Helpful

Information• 20% - Business Updates, Event

Promotions• 20% - Expanding Network

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Social Media Formula

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Social Media Formula

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Mark Robertshttp://www.facebook.com/markrobertspr

http://www.twitter.com/markrobertspr

http://www.linkedin/in/markrobertspr

http://www.viewmarkcommunciations.com