Social Media: The Conversation of Success
Jul 12, 2015
Conventional Places to Network
•Business: Chamber, BNI
•Service Clubs: Rotary, Kiwanas, Lions
•Civic: Government, Volunteer, PTA
•Church
•Sports
Definitions of Social Media:
"Social media defines activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio."
- www.creativemediafarm.com
Definitions of Social Media:
“Social media is the use of technology combined with social interaction to create or co-create value.”
- www.no2pen.com
146 Million active U.S. users - 50% log in every day
25 million active U.S. users - 8% of Americans
45 million active U.S. Users - one new member every second
2 billion videos viewed a day - 24 hours of video uploaded every minute
Social Media Is Only For Young People. NOT!
• Millenials (18-35 years old) - 96% have already joined a social network - 350 billion dollars in spending power - Influenced by friends, not traditional advertising• BabyBoomers (47-65 years old)
- 41% have visited a social networking site - +55 Women fastest growing demographic on FB• Small Business
- 1 in 5 have incorporated Social Media in business
Market Analysis Questions:
• What differentiates my business from my competitors?
• What do I do better than my competitors?• What is the my most profitable customer
base?• What is my largest customer base?• How do my clients describe my services?
Social Media Questions:
• Where does my target audience congregate online?
• What tone do these sites convey?• Do these sites reflect my mission?• Do these sites require me to be an
active or passive participant?• Where do these sites fall short?
Where You Need To Be:
- Personal Profile- Company Profile
- Personal Profile- Company Profile
- Personal Profile- Company Profile
Option: Link Your Profiles
Personal: > >
Company: >(Consider Services Such As Ping.FM To Link All Accounts)
Grow Your Network:- Request Friend & Like• Check friends of most popular friends• Check Local & Friends Groups and Pages
- Follow• “Find People” Search: City/Town/Airport Code• Twellow.com – Check “Twellowhood”
- Invite to Connect• Search and Connect With Local Companies• Search and Connect with Local Groups
Engage:• Mine For Friends• Acknowledge Birthdays• Be Positive & Optimistic• Don't Be Loud• Participate In Discussions• Develop Expert Status• Connect Others• Cross Promote• 2nd Degree Business Promotion
Social Media Strategy:• Build an Identity• Build a Relationship• Share Information• Market the Practice• Increase Revenue
Grand Bay Dental
Benefits:• Improved Customer Service• Improved Customer Relations• Fewer Missed Appointments• Improved Dental Health• Revenue Growth
Grand Bay Dental
15 Minute Social Media Schedule:
• 20% - Personal, Status Updates, Photos• 20% - Liking, Commenting• 20% - Disseminating News & Helpful
Information• 20% - Business Updates, Event
Promotions• 20% - Expanding Network