Blue Cross Blue Shield health. join in.* Kaiser Permanente Humana eHealth Insurance Aetna United Healthcare Cigna Health net facebook twitter facebook 720,829 56,692 42,540 38,470 23,561 14,861 10,858 692 HIGHEST ACTIVATION RATE Post by Aetna encouraging people to take and share #HealthySelfie's of home fitness equipment ACTIVATION RATE: 7.5% Blue Cross Blue Shield health. join in. Aetna Cigna Humana United Healthcare eHealth Insurance Health net 63,508 25,459 13,726 12,037 9,208 6,250 5,310 2,089 twitter most retweets Blue Cross Blue Shield Health. Join in. shows how to make a sweet smelling candle that serves as a bug repellent RETWEETS: 49 YOUTUBE YOUTUBE Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics Blue Cross Blue Shield health. join in. humana METHODOLOGY PARTICIPANT ENGAGEMENT Kaiser Permanente** # Fans # Followers S E P T E M B E R 2 0 1 4 SOCIAL SNAPSHOT: healthcare Kaiser Permanente Blue Cross Blue Shield health. join in. Humana Cigna eHealth Insurance Aetna United Healthcare Health net 2,343 1,420 1,389 580 580 367 330 56 # Subscribers most viewed Executive Director of The Cigna Foundation, David Figliuzzi, takes the ALS #icebucketchal- lenge alongside hundreds of Cigna employees views: 1,649 Blue Cross Blue Shield health. join in. August Data *Only includes Anthem BlueCross, Anthem BlueCross BlueShield, BlueCross BlueShield of Georgia and Empire BlueCross BlueShield **Follower count is aggregate of @KPThrive and @KPShare Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Healthcare Average Leading Brand 916 1,246 2,640 23,658 15,266 16,699