Social Media Rx John M Gurgel / jmg. Social Media Rx John M Gurgel / jmg 1. Reviewing your own social media presence and being a model for your clients.

Social Media Rx

John M Gurgel / jmg

Social Media Rx

John M Gurgel / jmg

1. Reviewing your own social media presence and being a model for your clients.

2. How social media is being used in Transition - implications for clients.

3. Gauging the level of participation that would be appropriate based on client needs

4. Best practices/real-life client examples and challenges

5. Recommended Resources

Social Media Rx

John M Gurgel

APPPs•Aware•Presence•Player•Prescriber

APPPs Activity

Daily Weekly Monthly

• Aware

• Presence

• Player

• Prescribe

Must Be Believed to Be Heard

• You've Got to Be Believed to Be Heard, by Bert Decker

• “powerful communicators reach not just our minds but our hearts: They win our trust.”

What 4 U 2 believe me?

• Domains• Web sites• Blogs• LinkedIns• Facebooks• Twitters

• Osborne – 1981 1st portable computer• KayPro - 27 lb “portable”• Computer Elderhostel Instructor - ‘80s• CompuServ “email” – ‘80s• Big Sky Telegraph – ‘80s / Linking rural 1

room schools via Apple & 2e network• Un of Montana (Bozeman) AI conf mid

‘80s

Osborne• Introduced:• April 1981• Price:• US $1,795• Weight:• 24.5 pounds• CPU:• Zilog Z80 @ 4.0 MHz• RAM:• 64K RAM• Display:• built-in 5" monitor• 53 X 24 text• Ports:• parallel / IEEE-488• modem / serial port• Storage:• dual 5-1/4 inch, 91K drives• OS:• CP/M

Kaypro II• Released:• 1982• Price:• US $1595.• Weight:• 26 lbs• CPU:• Zilog Z80, 2.5 MHz• RAM:• 64K• Display:• 9" green phosphor screen.• 24 X 80 text only• Ports:• Serial port• Parallel port• Storage:• Two internal 5-1/4"• SS-DD 195K drives• OS:• CP/M, SBASIC

Takes what 4 U 2 believe me?

Just Trust Me!• Domains: 70+• Web sites: 12+• Blogs: 6+• LinkedIns: 2• Facebooks: several• Twitters: several

What 4 U 2 believe me?

• Domains• Web sites• Blogs• LinkedIns• Facebooks• Twitters

• Online Resume: www.jgurgel.com• SlideShare:

www.thecloudcoach.com• LinkedIn:

www.LinkedIn.com/in/johnmgurgel• Facebook:

www.facebook.com/jmgcoach• Twitter: www.twitter.com/jmgcoach

What 4 U 2 believe me?

• Domains• Web sites• Blogs• LinkedIns• Facebooks• Twitters

• Google Profile: www.google.com/profiles/johnmgurgel

• Flickr: www.flickr.com/in/johnmgurgel• WordPress• Quora• Tumbler• YouTube• Blogs

What 4 Clients to believe U?

• They are checking you out!• Social currency

What 4 Clients to Connect w/ U

Growing % will• LinkedIn you• Google you• Look for your online

Resume or Google Profile• Look for you on their own

favorite platform• Text you

Decreasing % will• Email• Phone

A Nation of Likers & ReTweeters

from <http://tech.fortune.cnn.com/2011/04/14/troubletwitter/>

Social ADD

from <http://tech.fortune.cnn.com/2011/04/14/troubletwitter/>

How Many R U?

SocMedia of Note – 2yrs ago

2009• Google started searching Tweets

SocMedia of Note - this week

• Lady Gaga hits 10 million Twitter followers ...• GroupMe• Frenzy• Rally Up• Shizzlr• Huddl • Bubbla

SocMedia of Note - this week

2011• Bing starts to search Facebook posts• On Monday, Bing search results reflect “likes” of

people’s friends at Facebook• “The best decisions are not just fueled by facts, they

require the opinions and emotions of your friends,” Bing senior VP Yusuf Mehdi said in a release.

• “We’re marrying fact-based search results with your friends’ street smarts to combine the best data on the Web with the opinions of the people you trust the most and the collective IQ of the Web.”

Senge & Expertise Levels

What 4 Clients to be believed?

• What does it take these days, for a Job Seeker to be believed? And therefore heard?

3 Types of Social Media clients• “Gimme-Gimmes” - folks who’ve already been converted

and are chomping at the bit to blast their online marketing.

• “Huh-Whats” - folks who, based on age, technophobia or simple busy-ness are totally out of the loop.

• “Bitter-Nots” - folks who have attempted to incorporate social media marketing into their lives or business and got burned . They say “Been there. Done that. Social media just doesn’t work for my business.” But something still tickles their brains that they need to do “something.”

• The 12-Step Social Media Marketing Manifesto

6 Type of Social Media Users• 1. Producer 18% An online consumer who also creates content--an article, a blog post, a

podcast or a video among others; creates content regularly (at least once a month, although a number of producers create more content). Stat only valid in U.S. South Korea has more active participants and more producers. Europe has fewer producers than U.S.

• 2. Commentators. Second in line are the commentators, which form 25% of the population.

• 3. Gatherers. Gatherers, the third in the hierarchy, are the fewest in percentage: only 12% of all the people involved in Social Media are gatherers.

• 4. Joiners. 25% of the total participants, joiners do what their name implies.

• 5. Observers. (48%) Observers consume what producers commentators produce.\ Japanese are. The same goes for large Chinese cities, where online activity is active.

• 6. Inactives. Considered as the non-participants, inactives form the second largest number in the hierarchy (46%).

http://www.mediasocial.org/

DBM Client “Problems” - A• Although this is social media space is casual

space and of casual interest to most, I have clients for whom their social media presence is of critical importance:

• Client who wanted to be re-found, not as his corporate self he was trying to leave behind, but as his reborn (religious) self he was now promoting

• Client with Meth record on the “books”• Client with Google hit on first page regarding

(prior) misapplication of non-profit funds

DBM Client “Problems” - B

• Ph.D. client looking to shape his social presence for best hits for next best job

• Banking (sales) client looking to relocate to China and not knowing how to use LinkedIn and Facebook/search

• Client asking if his/her Yahoo email account was an impediment to search and being looked at as credible

• It's no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction.

• In order to bring you up to speed, Inc.com has compiled nine of the most innovative and ingenious tips from articles, guides, and interviews in Inc. and Inc.com over the past year. These are the new rules of branding online.

LinkedIn Profile Prep• So, what's the damage?• Estimated between 4.5 hours and 9.5 hours • not including recommendations • or countless hours spent transforming your 120

character headline into iambic pentameter • That's 1-3 days working a few hrs/day, or 1-3

weeks working just a few hours per week – • stretching it over a longer period is often a better

plan for additional objectivity and less burnout• Posted by Maisha Walker@maishawalker