iGo2 Group Pty Ltd – Providing you smart integrated responsible social technology solutions Free: Social Media Monitoring Analysis Using Social Media Monitoring
Jan 13, 2015
iGo2 Group Pty Ltd – Providing you smart integrated responsible social technology solutions
Free: Social Media Monitoring Analysis
Using Social Media Monitoring
Why?
Ø There is an amazing amount of informa7on on your compe7tors in the social web wai7ng to be unlocked
Ø Differen7a7ng your brand and your organisa7on presumes you know what your compe77on is doing
Ø Crea7ng a smart strategy for customer engagement means knowing what your compe77on is doing
Ø Compe77ve analysis can help you understand what works and what doesn’t
Ø WHO are the key people at your compe7tors? Ø WHAT are your compe7tors doing on the social web? Ø WHEN are they engaging? Ø WHERE are they engaging? Ø HOW are they engaging and HOW are they perceived?
Listening is the Key to Engagement Ø All Social Media ini7a7ves need to start with Listening
Ø Understand where you are Ø Understand the topics and issues of interest Ø Lets you create meaningful goals for your own ini7a7ves
Ø The crea7on of a Social Media Strategy requires: Ø An agreed goal or goals Ø A resource plan to support it Ø Knowledge of what your compe77on is doing Ø A set of metrics to measure progress
Ø Listening to compe7tors and their networks provides: Ø Future key hires Ø Insight into programs, tac7cs and strategies Ø The means to differen7ate and stay ahead
Ac;vity Summary
Blogs Sen;ment and Demographic
Blogs and News
Blogs Buzz & Word Cloud
Video Results
Last 50 Tweets
iGo2 Group Pty Ltd – Providing you smart integrated responsible social technology solutions