Social Media Management & Monitoring

Social Media Management

Social Media Management & Monitoring

IIMnet Ventures Shared Services Group (SSG) Presents

Contact :

Rakesh Kumar: +1-201 282 8030 [email protected] Mallesh: +91-9739291034 [email protected] Patro : +91-99874 87554 [email protected] are on a mission to help growing businesses drive meaningful business outcomes through social media marketing & monitoring services.2Why?Reduce customer acquisition cost Increase customer engagement Retain borderline customersManage better customer relationships Reduce SG&A costs and increase operational efficiencies Gather valuable feedback and insights

Social Media Management helps you to meet key business 0bjectivesSo whats stopping you?

3ChallengesSocial Media Conversations happen in real-time It involves massive amount of content on disparate platformsIt happens at the tip of the funnelConversion tracking requires analytical due-diligence

Social is difficult to measure because..

Marketing Channels:Intent Gathering Channels build consumer awareness and interest, creating an intention to participate and purchase product(s) / services(s)Intent Harvesting Channels capture consumer intent to purchase and drive them to the cash register

Coversion Tracking :Multi-touch tracking attributes revenue to all channels that touched the customer on their path to the funnelLast touch tracking attributes all of the revenue for a purchase to the last channel that touched the customer prior to the sale4

Where are you?Inflated Expectations or Plateau of Productivity in Social Media Graph?

We help businesses move from trough of disillusionment to Plateau of ProductivityWhat we doCreate value at each customer touchpoint

Phase 1 (2 weeks) :Gather & Analyze your current marketing data (primarily from social media platforms facebook insights, twitter data, blog response etc.)Understand your marketing needs to map with social media initiatives Prepare a social-media road-map for 3/6/9/12 months with associated KPIs in consultation with your marketing & business development team

Phase 1: CreateSocial Media Strategy RoadmapPhase 2( 6-8 weeks) :Establish/Fine-tune your business branding on major social platforms, viz. Facebook, twitter, google+, YouTube, blogger/WordPress & Others Facebook: Optimize current page to facebook timeline standards, provide quantitative & qualitative analysis of conversations type of posting, subsequent impact, reach etc. to optimize future interactions on your facebook pageGoogle + : Connect Google+ page to your website to increase higher search rankings Twitter: Build/Customize twitter handle for managing customer relationship betterBlog : Create blog content in alignment with your company offerings & customer needsProvide detailed facebook Insight analysis Create facebook app to auto-register on your portalCreate YouTube channel in alignment with your brand Create a dedicated 1000+ super-user group to help you in:Developing and refining ideas for new products and servicesGetting a better sense of the day-to-day customer experienceBetter understand customers collective psyche and their real needs

Phase 2: ExecuteBuild / Fine Tune your brand on Social Media Platforms as per industry best practices

8Phase 3: OngoingSocial Media Management & Monitoring

Lead Generation to ConversionEngagement for Repeat BusinessWe help businesses, through Social Media CRM, to Generate Leads & meaningfully engage with your customers on shared services platform framework9Plan DetailsStandardPlusPro PremiumPrice (INR)10,000.oo15,000.oo20,000.oo / month30,000.oo / monthEstablish/ Fine Tune Facebook Page, Twitter Handle, Customize YouTube Channel *YesYesYesYesCustomize facebook page as per Timeline requirements*YesYesYesYesBlog Integration with your portal *YesYesYesYesCustomized Facebook Welcome App to Auto Register with your portal via a campaign*YesYesYesOngoing Facebook Page Management 2 updates per day, 24 hrs TAT for answering queries as per PlaybookYes YesOngoing monitoring of social media channels viz. Facebook, Twitter, LinkedIn, Blog and others via Hootsuite/ equivalent toolsYesYesFacebook Analytics Report per monthYesYesOngoing Content Creation for Blog ( 4 / month)YesMarketing Campaign Management /QuarterYesPricingPro & Premium on Shared Services Model * One time activity11Advisory Panel includes faculty of IIM Calcutta, IIM Ahmedabad, IIM Indore and Other B-Schools

Manjunath M, IIMnet Ventures

PGDM from IIM Shillong,

B. E. from PESIT, Bangalore

Worked at SAP, Oracle & Cognizant

Winny Patro, IIMnet Ventures

PGDM from IIM Calcutta,

B. E. from GITAM University, Vizag

Worked at T.I.M.E., Market Insight ConsultantsIIMnet TeamDedicated to your cause

Rakesh Kumar is founding member at IIMnet Ventures and has 12+ years of experience in Consulting, Marketing, Sales & BD. For his thought leadership he has been invited at MIT Media Labs and ITU Geneva ( UN body) to speak among industry leaders.

Founder

Co- Founder

Co-FounderExperts at IIMnet.com

IIMNET VenturesC-602, Gayatri Shivam, 90 Feet Road, Thakur Complex, Kandivli (East), Mumbai - 400101

Contacts:Rakesh Kumar: +1-201 282 [email protected] Patro : +91-99874 87554 [email protected] Mallesh: [email protected]

12We are herePrivate & Confidential13

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