Using Social Media for Business Intelligence and Prospecting
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Using Social Media for Business Intelligence and Prospecting
Business Intelligence
• The top sources for real-time intelligence on the web
• Free or nearly free social media and web monitoring tools you can use
• How to use the information and intelligence you gather.
Tweets tell the future
• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to
accurately predict the box office takings• Content of the messages predict ongoing
success. • "Our predictions were incredibly close,"
Bernardo Huberman, head of the social computing lab at HP
Blog.suggestionbox.com
Real-Time Feedback
Score Keeping?
Stakeholder Spotting
Listening• http://Search.twitter.com • http://Google.com/alerts• http://Blogsearch.google.com• http://www.linkedin.com/signal/• http://twazzup.com• http://facebook.com/search
Twitter Search (Local)
Google Alerts
Blogsearch.Google.com
Linkedin.com/Signal
How to win
• Realize that marketing and branding is a conversation
• Monitor and respond in real-time• Turn fans into advocates by engaging them• Stay in the game
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