Social Media Class 2

• 1. Social Media 2010 Get Up To Speed! Shane D. Hudson

2. AGENDA

• Part One:Review and Overview

• Trends and Numbers

• Part Two:New and Improved

• Facebook & Twitter Updates

• Part Three:Best Practices

• Ideas and Cool Stuff

3.

• Part One:Review and Overview

• Trends and Numbers

4. What Sells a Ticket? 5. Youngins 6. Review and Overview

• Social media isnt a fad

• The tools may change, but the concept is here to stay

• The number of people utilizing social media is growing incredibly fast

• Social media is about engaging patrons listening, responding, communicating, and building relationships

• Word of Mouth!

7. Why Social Media

• Patrons Engaged Through Social Media

• • Like you more

• • Pay more attention to you

• • Spend more on you

• • Talk about you more

• • Recommend you to others

• • Cost less to acquire

• • Stick with you longer

8. And Its Not All Marketing

• Creation of Art

• Networking

• Feedback

• Crowd Sourcing

• Customer Service

• Fundraising

• Friendraising

• Issues and Advocacy

• Human Resources

9. Most Media is Social

• Social sites are frequent destination for nearly three-quarters of Internet users

• Watching television #1

• Facebook next most common media destination

• Social media games as popular as reading print newspapers.

10. Digital Word-of-Mouth

• Social destinations important for information about a potential purchase.

• 92% use Internet Searches

• 52% use blogs

• 46% use User Generated Information

• 34% use Message Boards

• 26% use Social Networks

• 20% use Magazines

• 12% use TV

• 10% use Print Newspapers

11. Listen, Engage and Respond

• Blogs, review sites, Facebook & Twitter are vital to making purchasing decisions

• • Set up listening posts

• • Communicate with bloggers and influencers

• • Create opportunities for fans to engage

12. Older Than You Think

• 64% of Twitters users are aged 35 or older

• 61% of Facebookss users are aged 35 or older

• But 18-35 are on more often

13. 14. So We Use Social Media to Attract Young People Right?

• Dont waste your time trying to figure out how to get a young audience to seeThe Music Man.If you want a young audience, dont f*#@ing doThe Music Man.

15. Arts Participation Audience 2.0

• Technology is not going to be the downfall of the arts

• Technology provides a new outlet for people to experience the arts

• Participation in the arts through electronic & digital media spurs participation

16. 17.

• Part Two:New and Improved

• Facebook and Twitter Updates

18. Facebook Stats

• Average user:

• Logs in daily

• Spends 55 minutes

• Has 130 friends

• Likes 7 Pages per month

• Stats:

• More than 3.5 billion pieces of content shared each week

• Has 500 million users doubled from one year ago

• More than 700,000 local businesses have active Pages

• Tops Google in referring traffic

• Fastest-growing demographic: women over 55 (increase over 900% between 2009 and 2010)

19. WHAT?!

• In 17 countries around the world, more than 30% of all citizens not Internet users but citizens are on Facebook.

• • Norway, 46%

• • Canada, 42%

• • UK, 40%

• • Israel, 32.5%

• • Iceland, 53%

20. More Posts = More Engagement

• • Post at least once a day, but not necessarily more

• • Ask Questions

• • Share News/Trends

• • Dont Just Sell

• • Also, more posts = more fans!

21. Open Graph

• "We're building toward a web where the default is social

22. Open Graph

• A platform that allows sites to share information about users.

• Tailors offers, features and services to individual interests and tastes even if that individual has never visited the site before.

23. Facebook Likey-Likey

• No more Fans

• Like is the new Fan

• Use the Like button across the web (See Open Graph)

• 50% increase in referral traffic

24. Like This Post Please! 25. Groups, Official Pages, Community Pages? What the?

• Community Pages:

• Built around topics, causes or experiences

• Official Pages:

• Maintained by authorized representatives of a business, brand, celebrity, or organization

• Groups:

• Allow direct communication about a specific subject not official pages*** UPDATE!!!

26. Community Pages 27. GROUPS UPDATE!!!

• JUST ANNOUNCED! New Groups

• Simple way to stay up to date with small groups of your friends and to share things with only them in a private space.

• The default setting is Closed

• GROUP CHAT!!!

• Shared Docs

• All posts are shared

• Posts via email

• Collaboration not branding

28. Groups VS. Pages 29. Add a Tab or Two

• Review Tabs

• Welcome Tabs

• Email Tabs

• Static Images

• Polls and Vote Tabs

• Applications for Anything Else You Can Think Of

30. Make a Good First Impression

• Where do you really want someone meeting you for the first time to land?

• • Your wall?

• • Your basic info tab?

• • A special offer or

• • welcome?

31. Landing Page 32. Shop! 33. Static Images 34. Club La Cage 35. Tickets 36. Review Tab 37. Welcome 38. Welcome 39. Twitter Trends

• Twitternow has75m user accounts

• Only around 15m are active users

• Average tweets per day is over 27.3 million

• Twitter will process almost 10bn tweets this year

40. Twitter Is (Kinda) Everywhere

• 87% have heard of Twitter

• Only 7% use Twitter

• Twitter users are 3 times more likely to follow brands than Facebook users

• Brand Interaction is a major part of life on Twitter

• • 42% learn about products and services

• • 41% provide opinions about products/services

• • 19% seek customer support

41. Twitter is Disproportionately Popular with African-Americans

• 25% of Twitter

• users are African-Americans (approximately double the U.S. population).

42. Yeah, I Still Dont Get It

• What can Twitter help you do?

• • Connect to your current audience

• • Deepen experiences by giving insider information

• • Get instant feedback

• • Provide customer service

• • Show some personality

• • Make friends!

• • Its viral word-of-mouth!

43. Thanks Devon Smith! 44. Lists Are In

• Lists as a way of organizing your followers

• Lists as a form of recommendation

• Lists as a way of measuring influence

• You can also follow other peoples lists without following each person on that list.

45. There are Tweets In My Google! 46. Social Circle 47. 48.

• Part Three:Best Practices

• Ideas and Cool Stuff

49. Best Practices and Cool Stuff

• Devon Smith has several great Social Media in Theatre Presentations

• www.devonvsmith.com

50. Create A Scene

• http://nctc.typepad.com/blog/2010/06/flash-mob-for-theatre.html

51. Share Your Story 52. Twitter Performance 53. Royal Shakespeare Company 54. 55. Ovation TVBroadway Plot 56.

• Christine hears voice; Angel of Music? No, just ugly Erik. He snatches her; relents after kissyskissy. They cry. He dies.

• The Sound of Music: There are nuns. And Nazis. And some mountains.

• TITANIC: The unsinkable happens.

• Wrongly accused ex-convict seeks both revenge and his long-lost family. Step off, you love-starved pie mistress.

• Tony knows somethings coming. Riff plays it cool. Maria feels pretty. Anita lies. Tony dies

• Poor Argentinean girl uses her wit, guile, and sex appeal to ascend through the class systems eventually becoming the First Lady.

#BWAYPLOT 57. FourSquare My newest obsession! 58. Share Knowledge, Play a Game,Receive Promotions & Rewards from Businesses 59. Putting it Together 1stfans at Brooklyn Museum 60. What is 1stfans?

• 1stfans membership is an interactive relationship with the Brooklyn Museum in person and online

• Its a socially networked museum membership

• Developing face-to-face relationship with Museum staff and other Museum Members (literal social networking)

• Creating a strong, exclusive online relationship through social networking sites (Facebook, FourSquare, Flickr, and Twitter).

61. FourSquare 62. Twitter 63. Facebook 64. Shane D. Hudson

• • @shanedhudson (Twitter)

• • [email_address]

• • facebook.com/sdhudson