Social Media for Business (Class)

Social Media for Business

Berry CollegeThursday, April 21, 2011

What is Social Media?

Visual Overview

Why?Shift in expectations

Conversation vs. One Way ChannelEmphasis on Track-ability,

MeasurabilityWeb Presence vs. WebsiteReal Time Information

What is your why?Your customers are already there and you can

meet them there for:

Public RelationsMarketingLoyaltyThought-LeadershipCustomer Service

CollaborationNetworkingLead GenerationResearch

Leaders in the Industry

Largest social site

Largest microblogging

Largest professional social site

Largest content tracking sites

Largest video content

How can you use these channels

for your business?

2.5 million Georgia users over 35.

30,560 users 18 and older in Rome.

18,720 Rome users are over the age of 30.

By the Numbers600 million + visits per day

FunctionsProfilePages

GroupsCausesEvents

ApplicationsGames

Newsfeed

Examples

Business to Business:Steele Agency

Cisco

• Slide five ExamplesRetail:

FordThrive! Weight Loss

BumbleBee Foods

Nonprofit:Friends of GA State Parks

Rome Area History Museum.

History

Premiered March 2006.

Founded by Evan Williams, the man who introduced the world to the word “blog”.Purpose: micro-blogging service that allows users to post their latest updates within a 140 character limit. (Which is about this long.)

By the Numbers

18M by 2009; 175M currently

140M tweets per day

$400M in funding following $3.7B valuation

Functions

Real-time news@replysDMListsIntegrationSponsored TweetsGeo- location

Examples

Business to Business:exectweetsPrudentialComm

Retail:StateFarmAsk_WellsFargo

Nonprofit:NonProfitTimesAmericanCancer

Examples

History

Premiered in 2003.

Founded by PayPal board member, Reid Hoffman.

Purpose: a free business social networking site that allows users who

register to create a professional profile visible to others.

By the Numbers

There are over 100 million users.

Currently all Fortune 500 Companies are represented, with

all but one featuring C-level executives.

Functions

Find resumesFind jobs

Find adviceFind leads

Find connections

Example

My Linkedin

Atlanta-based competitor: company.com

History

Premiered in 2006.

Also founded by former PayPal employees, purchased by Google in 2006.Purpose: allow people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.

By the Numbers

Over 1 Billion videos are viewed daily.

More than 200,000 videos are uploaded a day, and about 20 hours of video per minute.51% of viewers visit YouTube weekly or more, and 52% between the ages of 18-34 share videos often with friends and colleagues.

Functions

Multiple video source:UploadsIntegrationSubscriptionsChannels

Examples

Business to Business:Rome Boulevard

Retail:DellCastle Ink CartridgesBlue Cross Blue Shield of Minnesota

Nonprofit:Habitat for Humanity

Examples

Aggregators

Functions

Saving contentTagging contentSharing content

Promoting contentFinding content

digg.com | Technorati.com

How?

Strategize. Implement. Track. Reflect. Repeat.

3rd Party Developers/API tools for measurement, integration, monitoring

Learn from industry-shaping resources.

Places you can get more information:

www.steele-agency.com/workshops

Smart Brief on Social Media