Social Media and Your Organization Phil Gerbyshak Make IT Great Institute
May 20, 2015
Social Media and Your
OrganizationOrganization
Phil Gerbyshak
Make IT Great Institute
#motown0810
Official hashtag of today’s event for
those of you live tweeting
Photo credit: http://www.flickr.com/photos/sagindie/392416159/
Only Reason Social Media
Matters Is…Matters Is…
Reasons why
• Customers are choosing to interact the way
THEY want to interact
– And they are wanting to use social media more
and moreand more
• Fastest Growing Audience on Social Media –
55 – 65 year olds
• Not a sales tool but a relationship tool
– Research + time + relationship = customer
http://freestevenslater.com/
Social media helps customer service
#tutusfortanner
Fired for Facebook and Twitter?
What can you do?
Exercise:
• We are all in the same company, working for
HDI Motown
• Next month we have a CIO roundtable
• How can we use social media to get the word • How can we use social media to get the word
out?
Connect with Phil
• http://philgerbyshak.com
• http://www.linkedin.com/in/
philgerb
• http://facebook.com/philger• http://facebook.com/philger
b
• http://twitter.com/philgerb
Photo credits
• Brick wall: http://www.flickr.com/photos/vizzzual-dot-
com/2226095398/sizes/o/in/photostream/
• Scott and Tanner: http://www.theglobeandmail.com/news/technology/trending-tech/5-
social-media-lessons-for-air-canada/article1664281/
• Crowd: http://www.flickr.com/photos/crsan/3697785107/
• Filling cabinets: http://www.flickr.com/photos/themacinator/3499579760/
• Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg• Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg