Top Banner
Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS
8

Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

May 28, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

Social Media 101MONEY SAVING SOCIAL MEDIA MARKETING TIPS

Page 2: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

Introduction

Madeleine Russell

Marketing Coordinator

[email protected]

Bishop Turon

Sports Marketing Manager

[email protected]

Page 3: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

What network makes

the most impact?

Social Media Per Organization

Facebook, Twitter, Instagram

Migrating from Snapchat to Instagram

YouTube and LinkedIn

Social Media Per Event

Facebook

Twitter

Page 4: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

Facebook

Interaction

Shares, Comments, Likes and Tags

Brand Awareness

Contests, Giveaways, etc.

Per Event

Updates, Event Story, Facebook Live (360),

Uploading Photos

Content

Photos, Links, Short & Sweet

Page 5: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

Twitter

Have a Voice

Consistent Language, Hashtags and Posts

Interaction

Retweeting, Quote Tweeting, GIF’s, Meme’s

Results

Sprout

Page 6: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

Instagram

Great Photos

Highlighting Uniqueness of BCS

Repost – Look at Location,

Hashtags, Instagram Stories

Partnership with Facebook

Campaigns Run with Both

Page 7: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

Understanding Paid Posts

Who is your target?

Budget

Demographic

Interests

Analytics

What is the purpose?

Like Page, Visit Website, Brand

Awareness, etc.

Call to Action

Page 8: Social Media 101 - Cloudinary · 2018-04-16 · Social Media 101 MONEY SAVING SOCIAL MEDIA MARKETING TIPS. Introduction ... What network makes the most impact? Social Media Per Organization

Group Discussion

What works best for you?

What are some new ideas that you’ve seen success with?

What do you wish you could achieve with your current resources?