Social Media and Realtor Associations

Associations and Social

MediaPerception.Performance.Participation.

Intro and DisclaimerJust a

REALTOR

I Happen to “GET” Social Media

Twitterholic… @FloridaSunSales

#Twitterqueen

Member

Harley Rider

I’m “JUSTSAYIN”…… You’re gonna do what you want to do anyway,.. Right?

Native, Tallahassee, FL Single Mom

2 Girls

Small Business Owner x 60 employees

#REBarCamper

TalkTallahassee.com

“She has fun”

Former Consultant for Dentists!

Purpose of This Presentation

Define Social Networking and Social Media• Present Ways for Associations to Use Social

Networking and Social Networking and Media to Improve Member Services

• Explain Social Etiquette and Responsibilities• Demonstrate the Success of Association-Member

Relationships • Suggest ways YOU can inspire your staff and your

members to make this work for everyone.

The Role of the Association

You are:• Leading them there, not following them• You are giving them tools to grow their businesses• You are providing them information to perform their

businesses• You are opening dialogue to discover their needs• Listening

You are not:• Stalking members• Judging social media behavior• A social media therapist

Assessment• Where you are today

o Do You Have a Websiteo Do You Have A Social Media Policyo Do You Have a Social Media Plan of Actiono Do You Have Staff To Facilitate Ongoing Functionalityo Do You Already Have Staff Talento Do You Have a Social Media or Technology Committeeo What Is Your Budgeto Are You Willing to Learn

• Where are Members todayo What Technologies are They Usingo The Interconnection to Technologies Whether They Like It Or Noto Who are your Social Media Innovators

Staff Training• Florida Realtors Communications Director – Lisa

Walker• Florida Realtors Education Director – Will Campbell• E-Pro Class for Association Executives via NAR

http://aepronar.com• Attend Realtor Technology Events

o RETechSoutho REBarCampso Inman Connect – Real Estate Connecto Xplode! Conferenceo Social Media Marketing Institute Training

Connect.Connect.Connect

Associations Through The Ages

http://www.youtube.com/watch?v=mKSvgmpVJFk

Social Networks

• Facebook• Twitter• LinkedIn• Blogs• Yelp• Foursquare• Gowalla• Newspaper Blogs

Social Networks are

collaborative tools and

technologies that create

conversation, engage

members in discussions

and create and maintain

relationships.

Are you building

relationships?

How Many Can You Name?

The list grows every day

Social Media

• Got Class Flyers?• Got Artwork?• Got Pictures?• Got Video?• Got Webinars?

How Much are you Spending?

• Invite Member Participation

• Be Mindful of Your Privacy Settings -TOS

Social Media is a collection

of data, media productions,

documentaries of events,

personal and professional

that are developed

individually or

collaboratively and shared

among users of social

networks

Turn standard news into

social experiences.

Media Sharing SitesVideo-Audio Photo

• YouTube• Flickr• Photobucket• Hulu• Yahoo, MSN, AOL

Video

• Podcast Sites• Microblogging sites

• Flickr• Picassa• Snapfish• Shutterfly• Open Photo• FreePhoto• Twitpic

Your Social Media Strategy

You Have one right?

This is the FIRST Step

before jumping into any

social site on behalf of your

association.

Get Organized First!

Then, Have Fun with it!

WebsiteThe Hub of the

Association

What is your “Distribution Strategy?”

Home Base for All Member

Services

Linked to BLOG

Linked to Social Networks

How Does if Look to you?

How Easy is it to Navigate?

Do Members Want To Use it?

Can They get it on Their

Smartphones?

Facebook est.2004 500M Users 1400

Employees

Benefits:Examine your Settings!

Involvement

Indexed by Google for SEOMessaging, AnnouncementsUse on Websites, Blogs

Set Up: Profile Set Up

Invite Members to Join

Fan Pages

Group Pages

Create Profile Badges

HELP: http://www.facebook.com/help.php?page=896Estimated Revenue in 2010 – Over $1

Billion

Twitter est. 7/2006 190M users 141

employees

What’d She Say?

• Create a Name• Utilize a Monitoring Tool for Searches,

Monitoring Streams• Locate Members, State Realtors, Local

Officials, • Use Twitter Tools i.e. Tweetlater, etc.• Use Aggregators for Blog postings• Twitter is a LIVE stream of information

Estimated Revenue in 2010 – Over $1 BILLION

LinkedIn Est. 2003 80M users 600

Employees

• Professional Site• Primarily For Professional Posts• Recruiting• Group Discussions with Peer To Peer Interaction

Estimated Revenue in 2010 – Over $710 Million

To Post or Not to PostSet Boundaries Tagging?

Where, When, How, Why To Post

• Set a timeline• Blog Posts 2 – 3 times week into Social Network

Sites• Use aggregate tools to cross post • Consider daily posts with themes, i.e. Monday

Member news, Tuesday Technology, Wednesday WCR, Thursday Development Report, Friday Market Reports, etc.

• Give members up-to-date industry reports, association reminders,

• Why? Create discussions with members~ Ideas are born in creative discussion.

Common Questions• How Much Time is

Involved?• How Do We Get

Members to Participate?

• Do I Have to friend people if I don’t like them?

• How Much Time is Involved Again?

• Separate Business from personal networks

• Use Privacy Settings• Define Groups • There’s always the

“Delete” or “Block” button

Social Etiquette and Responsibilities

• Who is doing your talking?• Training is essential – Ongoing, Developing Policies• Review NAR Social Media Policy for Associations• Risk Management Podcast – NAR

Social IS as Social DOESSocial Party Behavior

• How will you act at your party? Who are your guests? Will they talk about your party long after it’s over? Do they want to remember it, or forget it?

Social AwarenessThings to be Mindful of – And Great topics for

Blogs!• Copyright Infringement• Defamation of Character or Industry• Fair Housing Laws • Anti-Trust Violations

Help Your Members Grow Their Social Awareness

• Learn, Teach by Example• Organize a REBarCamp – “un-conference”• Teach Proper Use of Realtor Logo

The Blog

• Timely Information Postings

• Calls to Action• Public Relations

Opportunities• Guest Bloggers

Without engagement a blog is a bust.

Member News and

Engagement Opportunities

Networked with Social

Networking Sites

Hyperlinked – to other

areas of your website,

previous posts, keywords

and outside related posts

or sites

Examples of Great Realtor Association

Blogs• http://chicagorealtorsblog.org/• http://www.northshorerealtors.com/• http://www.sacrealtor.org/

NOTE: I went through 20 states searches using this search term:“*State* Realtor Association Blog”The results were less than remarkable. In most states, there were no results until deep into the Google pages. Plenty of room for improvement!

Pinellas County Association

http://proview.tampabayrealtor.com/

Kansas City Association

Don’t Delay Innovation• Don’t get caught behind technology• Don’t loose members by not being ahead of

them, or at least in line with them• Educate yourself AND your members• Utilize and follow technology vendors –

(Especially on Twitter)• Follow Industry Leaders and Experts• Make building your Technology Outreach a part of

your AssociationFind a Way to Make Money with Technology

Now Go Give ‘Em Something To Talk

About

Grow With Your Members

http://www.youtube.com/watch#!v=_CWu5-BIuGA&feature=related

Get Your Members Here

Debbie Kirkland, RealtorHomeSalesofTallahassee.com850.212.0440@FloridaSunSalesTalkTallahassee.comThank you for attending!Get Social!

You heard it hereThis Presentation: http://www.slideshare.net/DebbieKirkland/fl-realt

Resource Handout:https://docs.google.com/document/edit?id=1deoIaFLAxhORZoX0zGzcx3pmlmJqasDnJuH4Pc-d9c4&hl=en&authkey=CNCP070P

I want you to talk about it here: