Kelly Shaw, Hawaii Realtor - Miniskirt Ninja · 2014-01-17 · W ORK S AMPLE lient: Kelly Shaw, Hawaii Realtor - Web Content, SoCial Media Profile, tagline We’re only as capable

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Kelly Shaw, Hawaii Realtor

- Web Content, SoCial Media Profile, tagline

Kelly is an up and coming realtor and she came to me for help with her online presence. She wanted to look more professional, while still remaining approachable and communicating her core values.

We completed an entire branding review and I rewrote her About Page, Social Media Profile and updated her Name and Tagline.

Buying and selling real estate isn’t about the physical property; it’s about creating the life you want. Whether you’re finding your first home, selling the house your family’s outgrown, or looking for the perfect place to retire, realizing the life you imagine is the aim, and I know how to guide you there smoothly.

You will never be a stat in the database or a commission in my pocket, but a valued member of our community that I am committed to seeing thrive and grow.

Hi, I’m Kelly, and as a local Hawai’i realtor I have my fingers on the pulse of the Kona community and my attention on the needs of my clients. Mentored by real estate powerhouses of the east coast and guided by a deep love for Hawaii, my approach to real estate is a woven mantle of energy, dedication, knowledge, and respect.

Whether you’ve bought a hundred houses or have never signed a contract, I’m here to be the beacon that sees you through the process. With master market knowledge, uncanny listening skills, and an honest devotion to real estate, I’ve helped countless people transition to the next step in their lives.

Passion permeates my real estate practice, but ultimately it’s about you, your needs, your dreams, your desires, and I’m grateful to be a vehicle to help you achieve them.

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Kelly Shaw, Hawaii Realtor

- Web Content, SoCial Media Profile, tagline

We’re only as capable as that which we’ve learned, and for that reason I invest heavily in continued education and attend several off-island classes each year.

My designations include:

GRI (Graduate Realtor Institute) – The GRI designation is realtor education on steroids. It delves deep into legal, technological, professional and sales processes.

ABR (Accredited Buyers Representative) – Buyers, this one is all about you! The ABR is the special sauce that makes purchasing your home that much easier.

CRS (Certified Residential Specialist) – If you needed brain surgery, would you go to a general practitioner or a specialist? Real estate is no different. Out of a million Realtors less than 3% have the CRS designation, and having a specialist on your team can mean the difference between months of headaches (or heartache) and an uncomplicated path to the next exciting phase of your life.

Giving back to the community is a core value of mine, and I donate 10% of my net commission to the non-profit of your choosing.

Helping you thrills me, so if you’re buying or selling a home in Kona, please contact me and we’ll get started down the path to your next destination.

Social Media Profile:Facebook (max 165char)Kelly, a community conscious Kona Hawaii realtor, matches people and property with the spirit of Aloha. Realize your dreams: www.buyahomeinkona.com

Name & Tagline: Kelly Shaw, Your Kona RealtorMatching People and Property with The Spirit of Aloha

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That feeling. Sunrise on the water. The first chill on your feet. You paddle, coming more alive with every stroke. A glance down revels the varied colors of your blade winking through splashes of blue.

Intimate as a kiss. Unique as every session. Lasting, free, balanced.

Riding the leading edge of strength, weight, durability, and eco-consciousness, Paddle Hawaii handcrafts products that create memories.

Strong enough for North Shore, Beautiful enough to hang on your wall.

Call for Custom Orders – 808-987-8153

Paddle Hawaii

- Magazine advertiSeMent

Donica and Abraham came to me because they hadn’t seen any clients from the ad they’d been running in the Standup Journal. They felt they were wasting captal and wanted something that better represented their brand.

We completed their beautiful biz questionnaire and a full branding review before I wrote the ad and worked with the designer on the layout. It’s set to run in the Summer 2013 issue.

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Miller Mortgage Team

- CoMPlete lead generation CaMPaign

Russ came to me to create a lead generation funnel for capturing first time homebuyer leads with the end goal of scheduling an appointment with them to go over their purchasing options and ultimately processing their loan.

The campaign consisted of a Video Script for the landing page, Landing Page text, Opt-In Text, the Case Study Lead Magnet, and an Email Autoresponder series.

//Voiceover//

Imagine this:It’s Friday. You just wrapped a long week at work and relaxing into a glass of wine at home tops your to-do list.On your way, memories of the places you’ve lived flash through your mind: the white walls, the loud neighbors, the ornery landlord, the constant irritation. A smile spreads across your face as you remember that today, instead of your landlord’s property, this drive ends at your home. Your colorsYour picturesYour memoriesYOUR HOME – to create as you please.

//Russ//Sounds good doesn’t it?So what’s stopping you from owning a home?

Maybe you’ve been led to believe a few common myths.Let’s break through them.

DOWNPAYMENTDon’t think you have enough money saved? If you have a thousand dollars, you have enough.

CREDITYou don’t need perfect credit. What you need is a 620 score.

I CAN’T AFFORD ITIf you think it’s more expensive to own than to rent, you’re wrong. Low interest rates mean that your monthly payment will be less than your rent.

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Client:Miller Mortgage Team

- CoMPlete lead generation CaMPaign

THE MARKET ISN’T READYI know people got burned in the past, but the bottom line is that the St. Louis housing market continues to rise. There won’t be a better time to buy your first house. In fact, as interest rates rise and prices go up, the size of the house you can afford goes down. Waiting will only hurt you.

So, does owning a home still sound like a fairytale?

I’ve put together case studies of people, just like you, that I’ve personally helped to overcome each of these obstacles. Read through them and you’ll see that the only thing standing between you and a place to call home are a few myths and misconceptions.

Now is the time, and I’m here to make it happen.

Seize Your Opportunity Now

Owning your home is possible.Download these case studies to see how.

They’re Free, unlike rent.

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Client:Miller Mortgage Team

- CoMPlete lead generation CaMPaign

Imagine if…You chose every color.Picked every improvement.Made every memory.Hung pictures on every wall – and they stayed there.

Home was nobody’s place but your own.

What’s stopping you?

Maybe you think…I can’t afford the down payment.My credit isn’t perfect.Owning a house is too expensive.What if the market crashes and I’m stuck?

Then I would say…If you have $1000, then you have a down payment.If your credit score is 620 or above, you can qualify.Thanks to low interest rates, your monthly payment will be less than your rent. The bottom line is the Saint Louis market continues to rise and shows no signs of slowing.

Now is the time.

Still unsure? I’ve put together case studies of people, just like you, that I’ve personally helped to overcome each of these obstacles.Read through them and you’ll see:The only thing standing between you and a home with your name on it are a few myths and misconceptions.

The time to buy is now. I’m here to help you through it.

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Client:Miller Mortgage Team

- CoMPlete lead generation CaMPaign

Case Study #1: An Affordable Down Payment

Not everyone has a 20% downpayment sitting in their savings account. Heck! Not everyone has the 3.5% required by FHA lenders.

John Joseph didn’t have it either.

Before coming to Pulaski Bank, John sat down with Bank of America to inquire about a loan. They said, Sure, we can get you a loan, but you’ll need to bring $4,165 to the closing table.

He didn’t have that kind of money.

But instead of accepting defeat, John searched for a solution that would move him out of the rental market and into his own home.

Luckily for him, he found us. What John didn’t know when he pulled up a chair was, not only would he be able to buy a house, he would be more than three thousand dollars richer when he left the closing table than he would have been with Bank of America.

John qualified for MHDC funds. MHDC is a product that assists first time homebuyers in purchasing a house with little money down and great rates. We are the largest lender in the state.Bank of America didn’t offer this product to John.

We did.

Take a look at the numbers.

Purchase Price – $119,000Downpayment required by Bank of America - $4,165MHDC Funds - $3,505.32

The amount John Joseph brought to closing - $959.68

“I was able to get the house I wanted and close on the date I needed to. If hadn’t been for Russ and his team I probably would have had to settle with an apartment, but now I am a proud homeowner.” – John Joseph

Lead Magnet - Case Studies:

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Client:Miller Mortgage Team

- CoMPlete lead generation CaMPaign

Email 1: 5 Tell Tale Signs That You’re Ready to Quit RentingTaking the leap from renting to owning can feel confusing and intimidating, but it’s easier than you think. If you nod your head yes to all or most of these, you’re ready....

Email 2: 7 Shortcuts For Buying Your House In Record TimeHow enticing does a frustration-free home buying experience sound to you?These steps will get you there.

1. Get preapproved for your loan. Pre-approval is different from pre-qualification. Prequalifying will give you a general gist of the loan amount you may be approved for, whereas a preapproval is a guarantee that you qualify for a set amount of money, provided you find a home to purchase within a certain time period. Having a preapproval not only directs your search, but it’s your ticket to close....

Email 3: How Much House Can You Afford? Find out in 10 secondsDifferent loan products use a varying debt to income qualifying ratios, but a general guideline is that no more than 30-45% of your post tax income should go to your mortgage payment....

Email 4: Honey I Shrunk Your HouseInterest rates are on the rise, there’s no denying that, but do you know what a rate hike means for your purchasing power?You may be shocked.Simply put, for every 1% interest rate increase, your purchasing power falls by 10.75%.Let’s look at some real numbers...

Email 5: The 5 Great Mortgage MythsMyth:I should shop for my ideal home before I see a mortgage broker about a loan.Truth:Operating in this order may result in many a wasted hour. You need to know exactly what you’ll be approved for before you set your heart on something that might be out of your price range.

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Client:Miller Mortgage Team

- CoMPlete lead generation CaMPaign

Email 6: The Best Blind Date You’ve Never Been OnSome first time homebuyers think it’s a good idea to shop for real estate without the use of a professional, but it’s a mistake.

Often a costly one.

If you’ve never bought a house before, you’ll likely miss certain key points, pay more than you should, or end up frustrated, discouraged, and signing yet another year lease.

Do you really want to be spending your free time scouring the internet searching through a million houses when someone else can do that for you, and you won’t pay them a dime? Realtor’s commissions come from the seller, not the buyer.

We work with some of the best and most service oriented Realtors in St. Louis. They are personally vetted by me and will do more than throw houses in your lap. They’ll take you through the steps with ease and expertise....

Email 7: If Not Now, When?The benefits to owning a home far outweigh any objections or fears that may be holding you back.

I’ll tell you right now, I’ve encountered every worry, excuse, and delay you have running through your mind, and I understand where you’re coming from.

But do yourself a favor, know all your options before you say can’t, won’t, or shouldn’t. Schedule an appointment and we’ll get your assumptions and reality in line.

You can have what you want. And we’ll pave a road to get you there.

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REI Blackbook.com

- video SCriPt

The REI Blackbook team came to me because they already had the animation done for a Lease Option lead generation video and they needed a script to go with it. Normally, the script is written, then the video is produced, so this order presented a special challenge of fitting words to an already polished animation.

Click the video to view.

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GoGirlfriend.com

- Contributing Writer

GoGirlfriend is a site for women travelers. Their goal is to inspire women to live their travel dreams, and their readers are experience-hungry and think of them their quality control travel experts. My posts are geared toward increasing audience engagement, which they successfully have done.

8 Travel Tips for the Budget Traveler

1. Beware of travel visas and reciprocity feesBefore you travel abroad, check the entry/exit requirements for the countries you’re visiting. These little fees can blow your budget big time, because sometimes they’re not so small. Many times exit fees are rolled into your airline ticket, but entry fees are not. You’ve got to know when and where you’ll be charged.

For example, Argentina charges a $160 fee if you fly into Buenos Aires, but nothing if you cross over the border in Chile. Brazil will turn you away if you haven’t gotten a visa (not cheap) prior to arrival. Most countries let you stay 90 days, but for some it’s only 30 and if you overstay, it’ll cost you. Before you go, check it out.

2. Withdraw the maximum funds from the ATMSome of you may be saying, I don’t want to carry around that much money. It’s not that much. Most US ATMs have a limit of $200-300 per day, in other countries it can be much less.

Taking out the maximum amount will save you from getting tagged with multiple ATM fees, your bank fees, and international transaction fees. Plus the exchange rate is better than any you’ll find on the street. As a budget traveler, I’d figure out about how much I would need for a week, withdraw that and keep the majority stashed in a money belt.

3. Stay in hostels I hear this all the time, Ewww ick - hostels are for hippies and college kids. But it’s just not true (mostly). The majority of hostels have private rooms. They’re more expensive than dorm style, but far cheaper than a hotel. However, the real magic of staying in a hostel lies in the people you’ll meet and the tips you’ll get about where to go and what to see, most of which will be budget minded. Trust me, these insider treats aren’t going to find you at the Four Seasons.

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4. Couch Surf (No, it’s not an aquatic endeavor)If you’re adventurous and want to see a place from the perspective of a local, check into CouchSurfing.org. It’s an amazing program that pairs travelers with locals who open their homes to fellow sojourners. There’s no nightly fee, but payment in the form of cooking, doing the dishes or sharing your talents (whatever they may be) is encouraged. It’s safe. It’s fun. And it’s cheap!

5. Make friends with the grocery storeEating out is expensive, no matter what country you’re in. But you can save a chunk of change if you buy food from the grocery store. Not only will this save you money, but it can also be an absolute adventure into unknown culinary territory. Grocery shopping in Tokyo is the safest game of roulette you’ll ever play. Have fun with it!

6. Wheels, wings, or rails?With so many transportation options, which do you pick? First, I’ll never buy a ticket (besides my arrival/departure ticket) in advance. Plans change. It’s the best part of travel and if you’re cemented into a ticket you’ll either pay to change it or regret that you have to keep it. Both options make for a less than awesome experience.

Stop thinking you have to fly everywhere. The bus system in South America is part of the culture and it’s not uncommon to take an 18-27 hour bus ride in a coach that’s outfitted like a first class cabin. I’ve done it and it’s rather pleasant. However, flying in Europe can be cheaper than taking multiple rails. Don’t trap yourself into one mode of transport. They’ve all got their attributes.

7. Pack a full suitcaseThis may not work for everyone (some of you will just buy another bag, tsk). But if your suitcase is full, you can’t put anything else in it, which means you can’t buy unnecessary baubles along your journey.

If you’ve budgeted baubles then only leave some room. Not a ton. I can honestly say the travel trinkets I’ve collected over the years can be counted on two hands. Bottom line is, while a choice item or two that sings to you is well worth having, you don’t need to buy a lot and the items you do buy will be all the more memorable.

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GoGirlfriend.com

- Contributing Writer

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8. Turn your data offThere are international phone plans, yes. They are also pre-unlimited-calling-get-off-the-land-line-you’re-costing-me-$1.25-a-minute expensive. Plus they don’t work in every country.

So how do we keep in touch with home without blowing the budget? Most of us have smart phones, and almost everywhere has Wi-Fi. My personal favorite is Skype. If you have the app installed on your phone you can call another Skype user for free or a phone number for a few cents a minute.

Another free calling app is Viber. It sends texts, pictures, and calls anywhere for free between fellow Viber users. There’s about a 10-minute call limit before it cuts you off and you’ll have to call back. Tricky, Viber, very tricky.

If you have clients that need to stay in touch. Forward your phone to a Google Voice number. There you’ll receive transcripted voice messages.

Part of travel is removing yourself from normal life, so you don’t really need instantaneous access to everyone via telephone. With these options you can stay in touch with those who matter without breaking the bank.

Happy Travels!

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GoGirlfriend.com

- Contributing Writer