Associations and Social Media: Getting Started Sarah Stewart Australian College of Midwives 2013 http://www.flickr.com/photos/ 59217476@N00/7196460482
May 19, 2015
Associations and Social Media: Getting Started
Sarah StewartAustralian College of Midwives
2013
http://www.flickr.com/photos/59217476@N00/7196460482
Questions to think about
• Why associations should have a social media presence?
• What should go into a social media policy?• How can social media be used effectively, yet
professionally?• What tools best suit associations?
Why associations should have a social media presence?
http://www.flickr.com/photos/21496790@N06/5065834411
Social media Revolution 2013
•http://www.youtube.com/watch?v=QUCfFcchw1w
• Australians spend 26 minutes, 27 seconds on Facebook each day
• 53% of active adult social networkers follow a brand
• Companies that blog have 55% more website visitors
• 35% of consumer comments on Facebook Pages are compliments
• 9/10 mobile searches lead to action – over half lead to purchase
• 40 % of accounts and 8% of messages on social media sites are spam
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
• Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers
• 55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites
• 94% of corporates use social media and 85% say it’s given their business more exposure
• 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media
• 83% of people who complained on Twitter loved the response from those companies that did make the effort
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
People do things differently these days
http://www.flickr.com/photos/60861613@N00/5604005312
People engage with what interests them, rather than what they are told to do
http://www.flickr.com/photos/40645538@N00/3545842064
In other words, associations have to go to where the people are, rather than the other way around
http://www.flickr.com/photos/52374288@N02/5652164865
People do not commit to a cause for a lifetime these days
http://www.flickr.com/photos/51035555243@N01/2402200306
Huge competition for people’s time, commitment, and money
http://www.flickr.com/photos/60782951@N00/5253461553
People want value for their time, commitment and money
http://www.flickr.com/photos/11738433@N03/4052671706
People want to be part of the conversation
http://www.flickr.com/photos/73645804@N00/864731205
Connect at a personal level
http://www.flickr.com/photos/10488545@N05/1865482908
Value honesty
http://www.flickr.com/photos/89165847@N00/7472002006
Social media allows associations to be transparent in thoughts and processes
http://www.flickr.com/photos/41864721@N00/3292745130
Show the human side of their organisation,
http://www.flickr.com/photos/94571281@N00/106913032
Provide immediate connection
http://www.flickr.com/photos/36613169@N00/2737636716
Facilitate communication and collaboration
http://www.flickr.com/photos/28362388@N00/3382838948
Share information and resources
http://www.flickr.com/photos/21745851@N00/2716614967
Keep people up to date
http://www.flickr.com/photos/84988327@N00/223220975
Call to action
http://www.flickr.com/photos/30330906@N04/5867375103
Gain feedback
http://www.flickr.com/photos/57567419@N00/7496669132
What should go into a social media policy?
• First of all, do a SWOT analysis…• How do members communicate and engage
with you at the moment? What do your members want?
• How do you engage with the greater community?
• What works well now?..What needs to change? Where are the gaps?
What needs to change in your association for social media to be able to work?
http://www.flickr.com/photos/9805680@N07/3769904793
• How are you going to resource your social media presence?
• Who is going to be responsible?• How are you going to manage passwords?• Copyright license for the information you share• How do you deal with negative feedback? • Who is going to moderate? How will you
moderate?• What professional standards do you need to
follow?• How will you encourage staff to use social
media, both at work and at home?
How can social media be used effectively, yet professionally?
http://www.flickr.com/photos/21560098@N06/3796822070
Be consistent about your brand
http://www.flickr.com/photos/82298625@N00/4737348660
Very timely responses
http://www.flickr.com/photos/31878512@N06/4644606033
Respond to negative as well as positive feedback
http://www.flickr.com/photos/7900943@N06/2878804681
Leverage what is already happening in the community
http://www.flickr.com/photos/46944516@N00/3717536433
Takes time to develop an online network and/or community around your organisation
http://www.flickr.com/photos/49503019876@N01/1804295568
You get out what you put in
http://www.flickr.com/photos/28650594@N03/4834404563
What tools best suit associations?
• Where are your members? What technologies are they using?
• What is their internet connections like? • How mobile are they?• What are their digital literacy skills?
http://www.facebook.com/Australian.College.of.Midwives
Blog
http://sarah-stewart.blogspot.com.au/2013/03/tips-for-student-midwives-on-how-to-use.html
Youtube
http://www.youtube.com/user/sarahmstewart?feature=mhee
Remember: it’s not about the technology but how
you use it!
Resources • Associations and social media:
http://www.slideshare.net/sarahs/associations-and-social-media
• Sarah Stewart: http://sarah-stewart.blogspot.com• www.mashable.com• Beth Kanter: http://www.bethkanter.org • Nancy White: http://www.fullcirc.com • The Thank You Economy: Gary Vaynerchuk• Effective Uses Of Social Media In Associations:
http://www.slideshare.net/bkmcae/effective-uses-of-social-media-in-associations