Social Inclusion Through Media Projects

Social Inclusion through Media Projects

Speakers:Jude Habib – Director, sounddeliveryLucie Fitton – Inclusion Officer, Museum of LondonPaul Clifford – E-learning Officer, Museum of London

Chair:Catherine Herman, Independent consultant

Media as a tool for engagement in the Museum of London’s inclusion programme

Lucie Fitton, Inclusion [email protected]

Introduction

• Overview of the inclusion programme• Two cases studies – My Brixton and

Podcasts from the past• Challenges and benefits

Background to the Inclusion Programme

• Project-based programme that uses arts and media to engage people at risk of exclusion with their heritage

• Learning/social outcomes for participants• Outputs – for wider community• Develop the Museum’s understanding of the

issues involved in working with people at risk of social exclusion.

• The programme has been running for five years

• Social inclusion a strategic driver of the organisation, not just my responsibility

• Progression of programme: work becomes a two way process, impact on permanent galleries, long-term projects

Relevance of social media?

• It doesn’t always work• It isn’t always appropriate to the project• We shouldn’t use media just for the

sake of it

Sustained engagement and impact

• People before IT• Long-term engagement to sustain

outcomes• Media embedded as part of the process

My Brixton – a social reporting project

John Callaghan interviewed by Shirley

• Overview: Participants were trained to be social reporters and interviewed people involved in the Brixton Riots

• Audience & recruitment: long-term unemployed adults and local young people

• Process: Research, investigation, preparation, interviewing, editing

• Outputs: interviews are featured on the Museum’s website and quotes will be used in the new permanent galleries.

Use of media

blog

website

Traditional media

What the participants thought?

Paul Wood

Uriel Blackwood

Podcasts from the past

Bronze spearheads

• Overview: participants researched, wrote and recorded audio description podcasts

• Audience & recruitment: long-term unemployed and ex-homeless men

• Process: research, consultation, writing, recording, editing, blogging

• Outputs: podcasts featured on website

Use of media

websiteblog

Challenges

• Independent access to media• Keeping up to date with new technology• Confidence and training for staff• Not suitable for all• Different speeds of learning

Benefits

• It’s exciting!• It does engage people who may not be

traditionally attracted to museums• Supports learning and social outcomes

for projects• Aids evaluation, accountability and

ability to share good practice

Blended Learning

Paul Clifford, E-learning [email protected]

The term ‘blended learning’ is used to describe the mixing of traditional media with digital approaches to learning.

or

‘instruction that combines face to face instruction with digital media devices’

Museum of London E-Learning strategy

Why do it?

Motivates peopleEnriches and enhances an experience

•Offers opportunities for inclusion and access•Different languages•Different learning styles•Different modes of access•Different locations•

• Personalise learning• Offers opportunities for collaboration,

sharing and social interaction• Creates learning artefacts• Experience new and familiar

technologies

Why do it?

What we can do with technologies

ConsumeCaptureCreateCollaborateCommunicate

www.youtube.com/pclifford64

Range of technologies

• Computers• Projectors• Interactive whiteboards• Internet• Cameras

• Visualizers and scanners• Access equipment• Handheld devices – media players, mobile

phones, mobile projectors, PSP’s, Nintendo’s• Other technologies and software• – Quick response bar codes

– QR Augmented reality (AR), Mobile applications, YouTube, Flickr, Animoto, Bluetooth, wi-fi, etc…

Range of technologies

The Downside?

Investment in technology – too expensive?

Development of content – too complicated, too time consuming?

Staffing issues – all of the above?

Need large infrastructure etc – too small?

Creating digital spaces – not enough room?

Copyright and IPR – Legal action?

Using technologies – not convinced they add value?

The Downside?

To keep updated or if you would like to receive a copy of these slides, please email:

[email protected]