Social Computing

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Social ComputingA social structure in which technology puts power into the hands of individuals and communities, not institutions

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Social computing is..

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What’s changing .. • Consumer-to-consumer activities are taking off.

▫ C2C eCommerce, messaging, blogs, camera phones, video phones

• Consumers are customizing products and services▫ 10%-40% of customers develop or modify products.

• “Trust” is changing its dimension: I believe what my friends say

• An aging population is more socially motivated

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What’s changing .. •Necessities or luxuries

▫Can’t live without mobile▫Lemme put it on my status

•Opportunities or threats▫Are we concerned about privacy ..▫Do we even know who’s viewing what?

•What’s our preferences ???

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The impact of “Social Speak”•Writing is more concise

▫Replacing letter writings by email?•Replacing words with abbreviations

▫Wassup, l8r, ttyl, lol•Social Speak as Anti-Social

▫Texting, Tweeting, Facebooking.. What about people around you? The gathering you’re in?

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Social computing technologies

What’s now:Value capture

•Blogs•Social

networking•Word-of-mouth

marketing•RSS•Podcasting

What’s next:Value

creation• Wikis• Widgets• Tagging• Social search• Mash-ups

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The three tenets of Social Computing ..

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Predictions .. • Learning connections will matter more than

learning transactionsWhen enterprise real-time collaboration becomes associated with learning and knowledge sharing, it can be self-reinforcing, enabling people to discover others who can help them in a grass-roots way, which in itself fosters information sharing. And businesses should share everything they can - smart and motivated people who can both contribute and gain access to lots of pertinent information will make better decisions. The bottom line: learning connections will matter more than learning transactions.

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Predictions .. • Connecting people to expertise will begin to matter

more for organizations than traditional learning management programsNo matter what new technologies come along, formal learning will always have a role in enhancing business performance. While designing, scheduling and tracking courses will remain important, workers will be at the center of the next wave. Learning professionals have the opportunity to play a critical role: that of a community facilitator. The focus will be on ensuring people have the knowledge and tools to do their jobs well - and on creating a corporate culture that values collaboration and knowledge sharing.

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Predictions .. • Employees will demand and receive continuous performance

feedbackWhat if performance could be judged by how much the evaluated individuals actually contribute to their connected communities? Or better still, what if emerging thought leaders could be identified by not only gathering data on how much they contribute, but more importantly, by evaluating how well their ideas and suggestions are received?By using social networking, companies can implement technology that helps measure performance in real time, incorporating community validation mechanisms into performance management infrastructure. By measuring true attributes of success, companies will be able to transform them directly into meaningful rewards.

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Predictions .. • The traditional organization chart - as we know

it - will be replaced by social influence mapsTraditional hard-lined hierarchical organization structures will give way to the connections between employees, customers and partners across the extended value chain. Top down goals will continue to set aligned business objectives, but how those objectives are met will happen through informal networks where ideas can surface from anywhere and flourish across functional and geographic boundaries.

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Predictions .. • Video will be the learning mode of choice

Having already killed the radio star, video is now poised to become the preferred mode of learning. This does not mean the high-bandwidth, high production value and high-cost traditional learning videos. Instead, we foresee the emergence of low fidelity, viral, self-published learning videos that dominate the personal web today.

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Predictions .. • Mobile learning has finally come of age

We have been talking about mobile learning for many years and, in our opinion, the platforms have finally emerged to make this a broad-based reality. Today's mobile devices are used to access a huge variety of applications and content types. Learning, connecting, and exchanging expertise will emerge across a wide range of mobile devices.

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Predictions .. • Informal processes will be valued and encouraged

- these processes will be social and real-timePeople now pick up what they need to know through web technologies, email or "hallway conversations" -- what used to be called "water-cooler talk." If enterprise social networking is tied into the informal learning and interactions people have every day, it simply provides a better way to capitalize on what already takes place -- and empowers employees to share their knowledge and connect with the right people who have the expertise they need.

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Predictions .. • The most successful companies will value

collective competencies more than individual competenciesThe ability to form and reform teams based on complementary areas of expertise in response to real-time opportunities and threats will become a critical differentiator for flexible, agile organizations. Extending this team-based approach to partners, suppliers and customers will drive more value than what is derived from individual competencies.

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Health Impacts of Social Networking ..

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Health impacts of Social Networking ..•Social Networks have enormous popularity•Unchartered health risks and the impact of

mobile technology•Continuous flow of infinite information

▫Is it making our minds fast processors? We’re over doing our job

•Lack of time results in changing behaviour▫People are losing the feel behind it▫People won’t feel for each other any more

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Issues with the Businesses▫Lack of social media literacy amongst workers▫Not everyone uses social computing tools daily

in their lives▫ A perception that social tools won’t work well

in a particular industry▫ There is often an assumption in many specialized

industries — such as medicine or manufacturing, etc — that social tools won’t be a good fit for their businesses

▫ They believe that their work is unique in some way that makes social business models inappropriate or a non-starter in some way.

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Issues with the Businesses•Social software is still perceived as too

risky to use for core business activities▫ There’s a sense that social computing is not for

operations or key business capabilities. ▫ People have concerns about:

unpredictability, loss of control, or worries of introducing potential distractions to

activities that directly and immediately affect the conditions of the business

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Issues with the Businesses•Can’t get enough senior executives

engaged with social tools▫ lack of engagement by senior executives in most

of the social computing efforts▫ It certainly is a key factor in the short term by

slowing the effectiveness of adoption internally▫ Question: When social computing emphasizes

on collaborative efforts at all business levels and across the organization, then why is the senior executive participation pivotal? (contradiction with basic principles of social computing)

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Issues with the Businesses•Need to prove ROI before there will

be support for social software▫Still o lot of investment return related

questions remain unanswered▫This worry is expected to disappear soon as

many businesses have invested in ‘Enterprise 2.0’ systems and their experiences are expected to demonstrate conclusive results

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Issues with the Businesses•Security concerns are holding up pilot

projects/adoption plans.▫social tools make many things that were

normally private much more public policies, procedures, critical methods, corporate data, and intellectual property

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Issues with the Businesses•Difficulties sustaining external

engagement▫many organizations have trouble engaging the

broader world using their own social computing initiatives

▫People prefer the communities they build themselves over the ones created by the businesses

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Issues with the Businesses•People often take social activities

non-seriously▫The employees at organizations usually seem

to overlook the advantages of sharing and participating in a social web/virtual activity

▫Some interesting perceptions regarding its use (when imposed by a superior at work): Extra-work A way the boss uses to spy on the employees waste of time

•When it comes to organizations seriously thinking to replace current practices with the socially enabled ones; there are many questions still to be answered

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What’s your view on it?

Reference•http://www.zdnet.com/blog/hinchcliffe/ten-

top-issues-in-adopting-enterprise-social-computing/581?tag=rbxccnbzd1