Mobile Social Computing

Mobile Social Computing

April 8, 2010

Jo, SanKu

KT 종합기술원

Mobile + SNS

Mobile SNS & Trend

Web Squared: Mobile Social Computing

Opportunity

• 24 Hour PC• Personal Media• Web from Desk to Pocket• Unlimited Choice • Sensors: Eye, Ear, Location, Motion• Style

Mobile Internet Computer

Mobile Only

Mobile

Social

Disruption

Mobile Web2.0Mobile Social Computing

Mobile SNS & Trend

Twitter

Casual PublishingSocial Filter (RT)

Thread, Pipe, ChannelNot Social Network, But Information Network

Twitterverse: Twitter Open Platform

Twitter Effect

• RealTime Web• Casual Conversation as Contents• Social Filter and Distribution• Scalable SNS: Volume and Relationship• New Ecosystem: Twitterverse• Privacy vs Publicacy

Mobile Facebook

100K Mobile Users

500K Apps80K Web Sites

Facebook Connect

Mobile Local + Social + Game

Check-inInteractive Online and Offline

http://images.google.com/imgres?imgurl=http://appstorehq-production.s3.amazonaws.com/gowalla-iphone-3425.185x185.1256729300.30903.jpg&imgrefurl=http://www.appstorehq.com/gowalla-iphone-3425/app&usg=__4K0nJaMsNt4mKIAvcsLzUbp4Jig=&h=185&w=185&sz=7&hl=ko&start=44&sig2=DuDbuJ6d9cwgPQtGaLCJpw&um=1&itbs=1&tbnid=vHXh1xcNp3zs0M:&tbnh=102&tbnw=102&prev=/images?q=gowalla+mytown+foursquare&start=40&um=1&hl=ko&sa=N&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&ndsp=20&tbs=isch:1&ei=06uyS5bvF4mAtgOatKm3AQ

http://images.google.com/imgres?imgurl=http://appstorehq-production.s3.amazonaws.com/mytown-iphone-96633.185x185.1259918960.66728.jpg&imgrefurl=http://search.appcraver.com/mytown-iphone-96633/app&usg=__Byl0s8irY8VcbHOoBcg1jbIFKf8=&h=185&w=185&sz=6&hl=ko&start=8&sig2=GGZum7wUQcXq-V9auhFJXg&um=1&itbs=1&tbnid=7A3tnuxYpWpJoM:&tbnh=102&tbnw=102&prev=/images?q=mytown+iphone&um=1&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&tbs=isch:1&ei=-KuyS_LfCZ7UsAOM1uigBg

http://images.google.com/imgres?imgurl=http://www.popgadget.net/images/yelp.jpg&imgrefurl=http://www.popgadget.net/2007/07/do_you_yelp.php&usg=__raki9WP-El4w5II51ULyGPfrfCA=&h=247&w=400&sz=40&hl=ko&start=2&sig2=PoxQFCnw1coIw6lCMlNrRA&um=1&itbs=1&tbnid=K839zXPtE7S3WM:&tbnh=77&tbnw=124&prev=/images?q=yelp&um=1&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&tbs=isch:1&ei=EqyyS_v5FqjwswO4pOiVAQ

Collective buying to get a daily deal on local goods and services

Mobile Local + Social + Coupon

http://www.groupon.com/

Enterprise SNS

Mobile Web2.0Mobile Social Computing

The Web becomes more closely integrated with the real world via sensor-based

smart phone applications. Web Squared is another way of saying "Web meets World”

June 2009

Web Meets Real World

Real TimeFrom Pages to Stream

Collective Mind

Information Shadow

Reputation, Social Capital

Universal Identity

Exponential Growing of Data(in Real Time)

More Data OpenSensor Generated User Generated

http://images.google.com/imgres?imgurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv/communitypeople.jpg&imgrefurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv.html&usg=__bciVhxqDQSnRmaX3d9BFIo_1GDc=&h=1024&w=1203&sz=223&hl=ko&start=6&sig2=UxBQAhwd1Ymqaw1MTEtTNQ&um=1&tbnid=7RQvVIF8SDcKCM:&tbnh=128&tbnw=150&prev=/images?q=people&hl=ko&rls=com.microsoft:ko:IE-SearchBox&rlz=1I7ADBR&um=1&ei=FoQIS8DlMYHqtQPovJTACQ

http://www.artistsvalley.com/images/icons/Database%20Application%20Icons/Procedures%20Database/256x256/Procedures%20Database.jpg

http://www.data.gov/

Data Web

Korea

http://www.runpipe.com/index.php

http://me2day.net/

http://www.tossi.com/main.do?clk_pg=main&clk_pos=gnb

http://images.google.com/imgres?imgurl=http://file.itgling.com/profile/2009/7/21/5353eac8ebc0415897d009c366a00b93_th_160.jpg&imgrefurl=http://www.itgling.com/itgling/mystory/spotlist?gubun=010&usg=__T15UJWJNv2Xq0Jws1Kog1ITO8iM=&h=160&w=160&sz=4&hl=ko&start=18&sig2=PDD1rb1QBR2B5qx8gi3_yw&um=1&tbnid=Vr0axPmbgRQ19M:&tbnh=98&tbnw=98&prev=/images?q=%EC%9E%87%EA%B8%80%EB%A7%81&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&um=1&ei=Y1r4SvivFpmktgOIueG0CQ

http://images.google.com/imgres?imgurl=http://imgnews.ibtimes.co.kr/photo/2010/02/18/20100218095516443.jpg&imgrefurl=http://kr.ibtimes.com/article/news/20100218/3573093.htm&usg=__uV6GCPMrrnBF612Kq3GBnpOehxE=&h=130&w=300&sz=17&hl=ko&start=22&sig2=zaEPwNXzI4Z-tdsX0AOgWA&um=1&itbs=1&tbnid=zoiAGNRXpo89WM:&tbnh=50&tbnw=116&prev=/images?q=yozm&start=20&um=1&hl=ko&sa=N&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&ndsp=20&tbs=isch:1&ei=SjSyS86_O8GIkAWojKWUBA

Opportunity

Facebook in Korea

Entertainment

Media Information Learning Shopping

Search

People as a Platform

PCPortal

Internet1995 2000 2005

Value

MobilePeople

ISP

Shift

2010

http://www.naver.com/r/t?www

http://images.google.com/imgres?imgurl=http://bokumjari.co.kr/imgUpload/10.JPG&imgrefurl=http://www.bokumjari.co.kr/nature/nature_01.asp?page=6&pagegubun=11&img=01&searchtype=&searchtxt=&h=455&w=600&sz=86&hl=en&start=7&sig2=Rn404JLJJihgenTH9lKbtg&um=1&tbnid=bnxPyX4cLSBxiM:&tbnh=102&tbnw=135&ei=uMnlRoeRE4fIgAO9_YGqDQ&prev=/images?q=%EA%B1%B0%EB%AF%B8%EC%A4%84&svnum=10&um=1&hl=en&rls=com.microsoft:en-US

포탈

모바일 플랫폼 사업자

단말 제조업체모바일 통신사업자

Waron Mobile Social Graph

Startup

The Power in The HandPeople Empowered

. - /The Real Internet Starts

since 2010

Jo, SanKu

KT 종합기술원

@josanku (twitter)

Mobile Social Computing

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